Sena Inceler

Experience

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  Yapı Kredi

  Feb 2019 - Sept 2019

  Leadership and Talent Development
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  Hızlıçeviri

  Jan 2020 - Jul 2023

  Product Manager Achievements- Managed the company’s product portfolio, overseeing the Website, Order Funnel-Checkout, and Admin-Client-Translator Dashboards. Focused on enhancing conversion, customer satisfaction, and productivity.- Elevated conversion rates by 25% and reduced cart abandonment rates by 15% through a combination of UX best practices, user research insights, and A/B testing.- Led cross-functional teams to implement AI-enabled translation service, resulting in a 21% profit margin increase, a 40% acceleration in delivery timelines, and a 25% boost in staff productivity.- Attained a 10% increase in NPS with a resigned website, user-friendly Order Funnel & Customer Dashboard.- Introduced integrations to the Admin Dashboard, harnessing API endpoints for seamless order flow, precise data tracking, accurate cost, margin and delivery time calculation, and improved productivity.- Analyzed competitors' tiered pricing structures, services, and value propositions to craft our selling propositions and identify opportunities for margin optimization. Formulated pricing strategies while monitoring competitors' pricing shifts and market & industry trends.Product Marketing Manager Achievements- Developed go-to-market strategies, leveraging market research and tools such as SEMrush and Google Analytics. Achieved a 30% increase in customer acquisition and 20% revenue growth.- Drove a 15% increase in lead conversion rates by managing customer relationships and automating lead nurturing with HubSpot.- Leveraged Clearbit to enrich customer data and implemented segmented, personalized email campaigns, leading to a 25% increase in email open rates.- Created detailed user personas to gain insights into customer pain points, resulting in tailored messaging and marketing strategies for specific customer segments. - Led multilingual Google Ads campaigns. Leveraged keyword research & optimized ad texts, resulting in a 30% increase in ad revenue. Show less - Monitored translation workflows to enhance efficiency, quality, and delivery times by implementing standardized workflows and robust quality assurance measures, resulting in a 10% increase in customer satisfaction ratings.- Conducted regular customer satisfaction interviews to gather customer feedback, identified areas ofimprovement, and incorporated customer input into processes to continuously enhance the customer experience.- Led cross-functional brainstorming sessions with sales, project, account, and quality assurance teams to identify and address operational challenges to foster improved efficiency across departments. Show less

  • Product Manager & Product Marketing Manager

    Feb 2020 - Jul 2023

  • Project Manager

    Jan 2020 - Jan 2021
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  Translators without Borders

  Dec 2020 - Apr 2023

  Volunteer Translator

  - Translate and proofread the documents of NGOs to help them overcome communication barriers to increase access to critical information

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  Ekmob Sales Force Automation

  Jan 2024 - Nov 2024

  Product Manager
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  Pragmatic Growth

  May 2024 - now

  Growth Partner | Marketing & Sales & HubSpot