Tony Pantello

Experience

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  Youth for Christ

  Jun 2008 - Aug 2008

  Marketing Intern
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  Waymaker Consulting LLC

  Jun 2009 - Jan 2010

  Freelance Marketing Consultant
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  Whitinger Strategic Services

  Feb 2010 - Feb 2014

  Project Manager

  Whitinger Strategic Services is a business development firm that offers a variety of resources to help organizations grow in effectiveness – both operationally and in the marketplace.My particular responsibilities as Project Manager included:• Provide project management for a variety of client projects• Development of comprehensive marketing and branding strategies• Conducting of market and stakeholder research• Design of brand touchpoints including identity elements, websites, and print collateral• Professional copywriting and public relations activities Show less

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  MutualBank

  Mar 2014 - Apr 2020

  - Cultivated executive prioritization of the online customer experience from being an afterthought to being included as a critical component in the company’s most recent strategic plan. • Conducted digital banking behavior research earning inclusion in strategic plan • Became company UX/UI expert in front-end implementation of web applications • Developed user-centered design criteria used in company-wide vendor diligence process • Redesigned online banking and other web applications for improved aesthetic consistency • Built and maintained FAQ database for various customer web applications • Led company initiative to evaluate and improve accessibility of customer web applications • Served as company user feedback representative for numerous web application vendors • Facilitated and implemented Spanish localization of bankwithmutual.com- Fueled digital shift of bank’s marketing strategy from lacking any significant digital component when I started to leadership allocating half of the annual advertising budget to digital tactics in 2019.• Built core digital marketing infrastructure and technology stack• Designed department workflows and SAAS automations for improved efficiency• Created comprehensive attribution reporting to measure ROI and aid decision-making• Led massive site redesign which improved online application volume by over 20%• Optimized digital marketing mix based on performance and changing product priorities Show less

  • Digital Marketing Manager

    Sept 2014 - Apr 2020

  • Digital Marketing Coordinator

    Mar 2014 - Aug 2014
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  Accutech Systems Corporation

  Jul 2020 - now

  • Senior UI/UX Designer

    Mar 2023 - now

  • UI/UX Designer

    Jul 2020 - Mar 2023