Jeppe Jensen

Experience

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  Ekstra Bladet

  Aug 2006 - Mar 2010

  Research Trainee

  Tasks:- Sparring partner for the sales consultants and management. - Weekly and monthly management reports plus various ad hoc reports.Results: - Increased market insight. - Optimized use of sales resources. - Design of new types of reports. Personal achievements: - Practical experience with analysis-, development, and follow up tasks. - Practical knowledge about subjects within sales and marketing. - Practical knowledge about strategy implementation on a tactical and operational level. - Insight in the use of push- and pull strategies in the retail industry. - Insight in the media industry. - Practical use of the software tools Business Objects and MS Office-package. Show less

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  Drawings by Købke

  May 2010 - May 2010

  Project manager

  Tasks: - Analysis, planning and coordination of different events, such as the participation of the artist at Roskilde and Langelands festival. - Strategy- and marketing planning.- Text writing for the webpage, flyers and press releases. Results: - Well-conducted events at Roskilde and Langelands Festival. - Development of the new identity of the company. - Focusing and targeting the communication of the company. Personal achievements: - Practical knowledge about planning and coordinating events. - Practical knowledge about strategy- and marketing planning. - Practical knowledge about making communication materials. Show less

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  Roskilde Events & Consult

  Jun 2010 - Aug 2010

  Analysis employee

  Tasks: - Evaluation of the campaigns ”Festival Danmark against drugs” and ”Unge og alkohol – mere fest mindre druk”. - Hand out and collect questionnaires for the audience surveys of the two campaigns of Festival Danmark and Sundhedsstyrelsen: ”Festival Danmark against drugs” og ”Unge og alkohol – mere fest mindre druk” at Jelling, Skive, Roskilde and Samsø Festival. - Conducting interviews about the campaigns. - Analysere de indsamlede kvantitative og kvalitative data. Results: - The report ”Festivaldanmark against drugs & unge og alkohol – Evaluering af indsatserne 2010”, which was available at the homepage of Sundhedsstyrelsen.Personal achievements: - Practical experience with face-2-face work. - Practical experience with conducting quantitative and qualitative surveys. Show less

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  Enalyzer A/S

  Feb 2011 - Jun 2013

  Project Manager, Business and Market Research

  Enalyzer is a research and consulting company that, through their self-developed survey tool help clients measure and improve customer and employee metrics, such as engagement, satisfaction, and loyalty.My main responsibilities:- Advising and guiding, in regards to the practical planning and conduction of questionnaire-based surveys- Implementing and measuring of various KPIs, such as Net Promoter Score, in a variety of different companies with the purpose of measuring and increasing the customer- and employee satisfaction and loyalty- Turning the research results into specific insights, advises, and recommendations- Responsible for my own client portfolio, including canvas, advisory, and retention salesMy results:- Well-conducted projects- Increased customer satisfaction with clients, among other things due to the implementation of Net Promoter Score- Attraction of new customersMy personal achievements:- In-dept knowledge of the market research industry- Practical experience with project management as well as advisory and retention sales- Practical experience in visualization and communication of research results and insights Show less

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  Userneeds

  Sept 2013 - Jul 2018

  Research Consultant, Market Research Project Management

  Userneeds is a research company that offers web-based questionnaire surveys and the core business is online market research.My main responsibilities:- Helping clients designing and developing different types of quantitative surveys- Market and marketing research project management in terms of the practical planning and conduction of different surveys- Helping clients and partners creating increased user, customer and market insights in both the BtB and BtC market and for a variety of national and international companies, organizations and public institutions- Sparring partner for clients within strategy and marketing- ’Champ-role’ - responsible for data processing, including the work with different software programs such as Excel and Spss as well as developing and further developing of research tools and report types- Conducting and presentation of reports with the survey results and insights- Coordinating a large number of simultaneous projects and surveys with different timeframes and varying complexityMy results:- Well-conducted projects and analysis with high customer satisfaction- Increased customer and market insights among clients in the BtB as well as BtC market- New research tools and report typesMy personal achievements:- Practical experience with project management, including development, advising, planning and conducting a large number of different kinds of customer and market surveys- Improved experience in creating customer and market insights- improved skills and experience with different research tools and methodologies- Improved skills in research and data processing- Improved skills in data visualization and communication Show less

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  YouGov

  May 2019 - Sept 2021

  Research Consultant, Market Research Project Management

  Yougov is a global research company that helps improve the basis for decision making of companies, governments, and institutions utilizing data and research.My main responsibilities were to purview, conduct, and report on market research projects using both quantitative and qualitative methodologies and hereby advice and help clients:- conduct and visualize actionable and differentiating insights- conduct market and marketing data analysis- conduct and visualize marketing performance tracking- act as sparring partner within strategy and marketing - improve their consumer or market insight, including a better understanding of consumer behavior- focus on a customer-centric design of the client’s marketing-mix and branding- map and better understand the customer journey of their customers- create better customer segmentations- provide target group profiling- gather knowledge and understanding of their customers experience- measure and improve customer satisfaction and loyalty- measure and improve brand equity and market position- combine commercial goals with actionable data insights- identify untapped potential in the market Show less

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  Danske Shoppingcentre

  Sept 2021 - May 2022

  Analytical Strategy Consultant

  Danske Shoppingcentre is owned by ATP Ejendomme and Danica Pension and the portfolio contains a total of 18 centres. Danske Shoppingcentre works both strategically and in practice at ensuring fulfilment of the consumers' needs – even before they arise. We analyse trends to ensure long term investments and satisfied customers and we endeavour to form and modify our centres so that they are consistently up-to-date and attractive to visitors and shoppers.As analytical strategy consultant my main responsibilities are to conduct market and customer insight projects using both quantitative and qualitative methodologies to:• create better insights of the needs and behavior of the consumers• identify new target groups and market potentials• map the competitive situation of the centresThis in order to identify the unique competitive advantages of each centre and hereby support the development of their marketing and business strategy to ensure that all centres stay attractive to both investors, store tenants, and consumers. Show less

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  HOFOR

  Apr 2023 - now

  Controller