Raquel Henriques

Raquel Henriques

Social Media Manager

Followers of Raquel Henriques506 followers
location of Raquel HenriquesPorto, Porto, Portugal

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  • Timeline

  • About me

    Digital Marketeer Manager and Strategic Marketig at Rozès S.A. | Marketing Management | Market Research

  • Education

    • IPAM

      2022 - 2025
      Master's degree Marketing Management

      Activities and Societies: - Cesim Business Simulation: Gestão de uma empresa fictícia no mercado dos Smartphones Europeu e Asiático; - Plano Estratégico Enoturismo Villa Alvor (Grupo Aveleda); - Rebranding à marca YouCook; - Identificação de Paint Points no mapeamento da jornada de cliente do e-commerce TATARA, utilizando a ferramenta Microsoft Clarity; - Estudo ao consumidor de Maquilhagem utilizando a técnica Coolhunting, culminando num plano de negócio de uma marca de venda de maquilhagem (Glosses) a granel; Conteúdos Lecionados:- Marketing Estratégico;- Análise Descritiva e Inferencial, Logística, Análise Séries Cronológicas; - Métricas e Rácios Financeiros;- Gestão de Marketing;- Branding: - Direção Comercial; - Vendas;- Costumer Journey; - Marketing Relacional;- CRM;- Funil de vendas;- Economia do Consumo;- Coolhunting;- SPSS;- Direito dos negócios;- Liderança e negociação;

    • Escola Superior de Educação de Coimbra

      2019 - 2022
      Bacharelado Organizational Communication B

      My degree in Organisational Communication - Marketing Communication allowed me to acquire skills in Communication, Organisational Communication, Internal Communication, Public Relations, Events Organisation, Marketing and Market and Opinion Research. From a wide range of curricular units that stimulated me in various ways, those that I highlight as essential in my academic training were: - Communication and Marketing Law; - Services Marketing; - Strategic Marketing; -… Show more My degree in Organisational Communication - Marketing Communication allowed me to acquire skills in Communication, Organisational Communication, Internal Communication, Public Relations, Events Organisation, Marketing and Market and Opinion Research. From a wide range of curricular units that stimulated me in various ways, those that I highlight as essential in my academic training were: - Communication and Marketing Law; - Services Marketing; - Strategic Marketing; - Marketing Communication Atelier; - Deontology and Corporate Social Responsibility; - Strategic Planning and Management; - Consumer Psychology; - Marketing Research Technique; - Relationship Marketing; - Brand Marketing; - Theoretical Foundations of Public Relations; - Human Resources Management Atelier; Final mark of the internship report with the theme "The importance of humanization in loyalty in the digital world": A Show less

    • Escola Superior de Educação de Coimbra

      2021 - 2021
      Spanish A1 Línguas
  • Experience

    • Pano P'ra Manas

      Nov 2017 - Nov 2020
      Social Media Manager

      My role consisted of managing the shop's Facebook page, namely: - On-line content creation and its respective scheduling; - Statistical analysis of the social networks performance; - Customer service;

    • Rozès, S.A.

      Feb 2022 - now

      Accomplishment of a curricular internship, in order to obtain a degree in Organizational Communication. During 560h I had the privilege of applying acquired knowledge and developing skills in the areas of Digital Marketing, Social Network Management, Content Marketing, Internal Marketing and Strategic Marketing, performing the following strategies and developing the following initiatives: - Analysis of a communication diagnosis; - Website update; - Development of a Blog; - Fieldwork with the main customers; - Statistical analysis of social networks; - Content creation and management of the social networks Facebook and Instagram; I articulated the functions with my internship report theme "The Importance of Humanization in Loyalty in a Digital World", constantly seeking interaction with the public on social networks, focusing the strategy on the experience, on the exploration of emotions in the consumption of wine and the dissemination of concerns about causes, valuing employees and promoting Social and Environmental Responsibility. Show less

      • Digital Marketing Manager & Strategy Marketing

        Jun 2022 - now
      • Communication and marketing trainee

        Feb 2022 - Jun 2022
    • FITHOME Vânia Costa

      Aug 2023 - now
      Assistente comercial

      - Elaboração de apresentações comerciais;- Elaboração de cartas de apresentação;- Prospeção de clientes e negociação;- Elaboração de fichas de clientes;- Elaboração de Declaração de Confidencialidade ao abrigo da RGPD- Gerenciar o processo de cobrança das mensalidades dos clientes, calculando e registando as tarifas mensais de acordo com as políticas de preços e emitindo a respetiva faturação;- Receção, organização e validação comprovativos de pagamento, mantendo registros detalhados dessas transações.- Atendimento on-line ao cliente; Show less

    • Susana Costa - Agente de Execução

      Oct 2023 - now
      Assistente administrativa

      - Gerenciar, executar e organizar a faturação de despesas processuais;- Digitalização de e-mails e anexação no respetivo Processo Judicial no portal web, organizando pelo rementente, fazendo um pequeno resumo do conteúdo do mesmo;

    • Makii

      Dec 2023 - Dec 2023
      Gestora de Redes Sociais

      Criação de conteúdo e planeamento da estratégia de lançamento da marca no Instagram;

  • Licenses & Certifications

    • Cédula Militar

      República Portuguesa Defesa Nacional
      Dec 2021
    • Gestão da Comunicação

      EVOLUI.COM
      Sept 2022
    • Marketing Digital e Redes Sociais

      Rozès, S.A.
      Oct 2022
    • Marketing e Negociação Internacional

      EVOLUI.COM
      Aug 2022
    • Future Analyst & Co-creator

      Demola Global
      Dec 2021
      View certificate certificate
    • Curso Breve de Comunicação Digital: Produção e Gestão de Conteúdos para os Media Digitais

      Escola Superior de Educação de Coimbra
      Jul 2021
      View certificate certificate
    • Carta de Condução B/B1

      Instituto da Mobilidade e dos Transportes - IMT, I.P.
      Oct 2019
    • Comunicar na Era Digital, Comunicação e Mídia/Multimídia

      Escola Superior de Educação de Coimbra
      Mar 2021
    • Curso de Neuromarketing

      Speak and Lead®
      May 2024
      View certificate certificate
    • Masterclass Psicologia de Preços

      Speak and Lead®
      Jun 2024
  • Volunteer Experience

    • Membro da Secção de Cultura e Eventos

      Issued by AE ESEC on Jan 2021
      AE ESECAssociated with Raquel Henriques
    • Assistente

      Issued by Santa Casa da Misericórdia de Vale de Cambra on Oct 2019
      Santa Casa da Misericórdia de Vale de CambraAssociated with Raquel Henriques