Saniya Kulkarni

Saniya Kulkarni

Research Assistant

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location of Saniya KulkarniMumbai, Maharashtra, India

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  • Timeline

  • About me

    Research Architect at Sprint Studio AI

  • Education

    • Bangor University

      2016 - 2017
      Master's degree Consumer Psychology with Business

      Activities and Societies: Part of peer to peer marketing scheme of the university as an email buddy, Bangor Indian Society Modules Undertaken - Consumer Psychology TheoryApplied Consumer PsychologyNudges and Behaviour ChangeMarketing AnalysisInternational Marketing CommunicationMarketing StrategyGlobal Brand Management

    • Fergusson College

      2013 - 2016
      Bachelor's degree PSYCHOLOGY Distinction

      Activities and Societies: Creative Head for psychology departmental fest (2014) Modules Undertaken -Introduction to PsychologySocial PsychologyIndustrial PsychologyExperimental and Research PsychologyPositive PsychologyAbnormal Psychology

  • Experience

    • Leiden University

      Mar 2014 - May 2014
      Research Assistant

      Worked on data transcription and coding using SPSS and Excel under Ms. Radhika Bapat as part of her ongoing PhD thesis at Leiden University.

    • Persistent Systems

      Apr 2014 - May 2014
      Intern

      People Management Business Unit - Branding and Social Media Marketing assignments

    • Bangor University

      Sept 2016 - Sept 2017
      Postgraduate Researcher

      Conducted research on “Comping: The Effect of Free Gifts on Consumption”Developed an experiment using behavioural economics to assess consumer evaluations and consumption of productsCreated an academic report with suggestions on the role of free gifts in marketing communication tactics and sampling strategies

    • Unilever

      Jan 2017 - May 2017
      Research Collaborator

      Unilever's key interest was to understand various factors associated with sales of one particular product -Domestos. This experience involved working on a brief provided by the company. This research focused on conducting an experiment followed by interviews to assess in-store presentations of the product. The research was undertaken after an extensive literature review of related psychological theories.

    • Salt Brand Solutions

      Nov 2017 - Oct 2018
      Brand Associate
    • Zenworks Solutions Private Limited

      Jan 2019 - Aug 2019
      Lead Evangelist - Branding and Communication
    • Kantar

      Aug 2019 - Jul 2024
      • Senior Project Lead

        Apr 2023 - Jul 2024
      • Project Lead

        Sept 2021 - Mar 2023
      • Senior Research Analyst

        Aug 2019 - Sept 2021
    • Sprint Studio AI

      May 2024 - now
      Research Architect
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Saniya Kulkarni
      Best Student Award Bangor University December 1, 2017 Awarded for academic excellence for the MSc in Consumer Psychology with Business course.
    • Awarded to Saniya Kulkarni
      British Council GREAT Scholarship + Merit Scholarship Bangor University Sep 2016 Scholarship worth more than 50 % tuition fees awarded on the basis of previous academic merit.
  • Volunteer Experience

    • Writer for Blind Students

      Issued by Fergusson College on Jan 2013
      Fergusson CollegeAssociated with Saniya Kulkarni
    • Volunteer

      Issued by The Akanksha Foundation on Jan 2015
      The Akanksha FoundationAssociated with Saniya Kulkarni