
Mariana Villamonte
Customer Service Representative

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About me
Community Manager / Operational Control Analyst
Education

Universidad de Buenos Aires
2019 - 2021Professor in Middle and Higher Education in Communication Sciences Communication Sciences
Coderhouse
2023 - 2023Community Manager & Publicity MarketingIn this course I learned how to create a Digital Marketing plan, and also how to use the main digital business management tools, to take the first steps in generating organic and relevant content. In this way I managed to develop content and moderation strategies on the main social networks: Facebook, Instagram, TikTok, Twitter and Linkedin. Additionally, I learned about WhatsApp Business and how to manage an optimal company communication channel. Likewise, I learned how to create ads from… Show more In this course I learned how to create a Digital Marketing plan, and also how to use the main digital business management tools, to take the first steps in generating organic and relevant content. In this way I managed to develop content and moderation strategies on the main social networks: Facebook, Instagram, TikTok, Twitter and Linkedin. Additionally, I learned about WhatsApp Business and how to manage an optimal company communication channel. Likewise, I learned how to create ads from scratch (Ads) on Instagram and Facebook, using Facebook Business Manager and Google AdWords (Search Network, Display and Video Ads), to put them into practice in web campaigns. Finally, I entered the world of web analytics by identifying the main metrics and knowing how to create reports to optimize results. Show less

AdveiSchool
2022 - 2022Google Analitycs 4(GA4) Course
Coderhouse
2023 - 2024Publicidad en Redes avanzado MarketingEn este curso conocí las principales herramientas y elementos para construir una campaña. Comprendí cómo hoy en día se pueden cristalizar a la perfección los objetivos comerciales y publicitarios de un proyecto, organización y/o negocio, a través de las principales plataformas de Marketing Digital.Además, logré crear campañas publicitarias de anuncios pagos en Facebook, Instagram, Google y sus partners de búsqueda. Trabajé con estrategia y táctica, en función de objetivos construidos y… Show more En este curso conocí las principales herramientas y elementos para construir una campaña. Comprendí cómo hoy en día se pueden cristalizar a la perfección los objetivos comerciales y publicitarios de un proyecto, organización y/o negocio, a través de las principales plataformas de Marketing Digital.Además, logré crear campañas publicitarias de anuncios pagos en Facebook, Instagram, Google y sus partners de búsqueda. Trabajé con estrategia y táctica, en función de objetivos construidos y analizados en base a métodos actuales y dinámicos.También adquirí las habilidades para utilizar herramientas y conceptos ad-hoc, que optimizan el uso de las plataformas con el fin de generar mejores resultados. Asimismo, aprendí cómo configurar y utilizar las principales plataformas de análisis de datos de anuncios pagos, para tomar las mejores decisiones en base a métricas y estadísticas. Show less

Universidad de Buenos Aires
2006 - 2020Communication Sciences Social ComunicationBachelor of Communication Sciences
Experience

Cablevisión - Fibertel
Dec 1994 - Oct 1998Customer Service RepresentativeTelephone and personal attention to clients.

Visa
Feb 2001 - Feb 2016Responsible for the implementation and controls of the tasks related to electronic summary.Manuals, procedures, revision of standards and circulars control and preparation.Documentation and internal procedures update of the area.Complete support to banks. Financial situation, adjustments and follow-up analysis of cases of questioned charges until they are resolved. Call Center
Senior Business Operations Specialist
Nov 2007 - Feb 2016Credit and Debit Card Fraud Prevention Analyst
Oct 2006 - Nov 2007Customer Service Representative
Feb 2001 - Oct 2006

Prisma Medios de Pago
Oct 2014 - Feb 2016Senior Business Operations SpecialistResponsible for the implementation and controls of the tasks related to electronic summary.Manuals, procedures, revision of standards and circulars control and preparation.Documentation and internal procedures update of the area.Complete support to banks.

Baker McKenzie
Aug 2017 - Feb 2023Accounting Department SpecialistInvoicing and sending more than 2,000 bills per month to the clients.Client billing information, instructions, and requirements to process,maintain and update.Process all cash receipts in accordance with the Firm's standard billing policies, guidelines, and processes.

UNTREF - Tres de Febrero University
Aug 2020 - Feb 2024University TeacherTeaching and tutoring of students' practical work Design of evaluation tools and search for material Implementation of the virtual classroom/campus to systematize the distribution of support materials and organize communication channels with students.

Idílica Digital
Mar 2022 - now-Planning, execution and optimization of advertising campaigns on social networks and Google. -Maximize return on investment (ROI) and achieve business objectives through paid advertising strategies on platforms such as Google Ads, Facebook Ads, LinkedIn Ads and other relevant channels. -Campaign management: configuration, monitoring and optimization of advertising campaigns on various platforms, ensuring compliance with established KPIs. -Continuous optimization: Perform data analysis and A/B testing to identify opportunities for improvement, adjust segmentation, messaging and offers, and maximize campaign performance. Show less
Community Manager
Mar 2023 - nowPaid Media Specialist
Jan 2024 - nowMarketing Analyst
Mar 2022 - now

Global Processing
Feb 2023 - nowOperational Control AnalystGeneration of daily reporting of results of established metrics.identifying the root cause of the deviations.Generation of KPIs that allow us to analyze that the operation is generated within quality standards.Control of the correct application of taxes in transactions.
Licenses & Certifications
- View certificate

Certificación de Publicidad en Display de Google Ads
SkillshopJan 2024 - View certificate

Certificación en Búsqueda de Google Ads
SkillshopJan 2024 
Catcup Edición de videos y reels
NoreStudiosFeb 2024- View certificate

Aprende Google Tag Manager
LinkedInJul 2022 - View certificate

Curso de Publicidad en Redes Avanzado
CoderhouseJan 2024 - View certificate

Curso de Community Manager
CoderhouseSept 2023 
Licenciada en Comunicación UBA
Universidad de Buenos Aires
Profesora de nivel Medio y Superior en Ciencias de la Comunicación UBA
Universidad de Buenos AiresJul 2021
Volunteer Experience
Voluntaria
Issued by Proyecto Plato Lleno on Feb 2016
Associated with Mariana Villamonte
Languages
- esEspañol
- inInglés
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