Regina Lara

Experience

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  Loducca Publicidade

  Mar 2006 - May 2007

  Assistant in Executive film production (RTVC), Artbuyer and Internet

  Assistant in Executive film production (RTVC), Artbuyer (Photography and Illustration) and Internet (Radio, TV and Cinema), Artbuyer (Photography and Illustration) and Internet sector. Projects for clients such as Betin Group, Neutrox, MTV and Seara.

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  Citroën

  Sept 2007 - Oct 2008

  Digital marketing assistant

  Digital marketing assistant and manager of the company's institutional website. Responsible for content production (image and text) of the institutional portal and hotsites for campaigns of new product launches as well as monthly performance reports based on Google Analytics and customer relationship with dealerships.(www.citroen.com.br)Hyred by Rumbatronics

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  Freelance, self-employed

  Jan 2008 - Oct 2015

  Freelancer Scrum Master and Project Manager

  Service and Project Management Freelancer in agencies, such as Ampfy, Snack, Iris Worldwide, Salve Agency and TV1.com, serving clients, such as Asics, GOL Linhas Aéreas, Sanofi, Eurofarma and Kimberly & Clark.

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  Grupo TV1

  Oct 2008 - Aug 2010

  Project Manager

  Project Manager (PMI Methodology) - Website, intranet and media campaigns for clients such as Guaraná Antarctica (Ambev), Honda, Petrobrás and Ecopistas. Responsible for the production of project documents (scopes, budgets, schedules & minutes), production, quality of UX deliveries, Layout, Text, HTML and Programming as well as technical team management and customer contact.(www.guaranaantarctica.com.br | www.honda.com.br | www.comperj.com.br | www.ecopistas.com.br)

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  Renault

  Jan 2011 - Apr 2012

  Digital Marketing Analist and Project Manager

  Digital Marketing Analist and Digital Project Manager - Internet, mobile, gadgets, SEM and SEO. Responsible for implementation of the company's new website with regional customization (due to market and legislation) - project organized with the headquarters (France). Digital agency management, production of project documents (scopes, budgets, schedules & minutes), quality of UX deliveries, Layout, Text, HTML and Programming, SEO and SEM and hiring of technical suppliers, management of annual investment budget in SEO / SEM and FEE of digital agency and extra projects budget.(www.renault.com.br) Show less

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  VML

  Sept 2012 - May 2014

  Senior Digital Project Manager

  Senior Project Manager (PMI Methodology) - Website, media campaigns, social media, SEO and videos. Responsible for project documents, website production, media pieces, quality of UX deliveries, Layout, Text, HTML and Programming as well as technical team management and customer contact. Project management for monthly contracted clients in websites and campaigns production, as well as, special projects for clients, such as Colgate Palmolive (Latin America), Sul América Seguros, LG Electronics, Vedacit, International Trucks, Editora Abril and Alelo. Show less

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  WMcCann

  Aug 2014 - Jan 2015

  Operations Manager

  Senior Project Manager (PMI Methodology) - Offline campaigns consisting of films, advertisements, printed and electronics materials in general. Responsible for the projects’ documents (scopes, budgets, schedules & minutes), production of films and photos, financial control and project team management dedicated to the client Bradesco

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  Grupo TV1

  Oct 2015 - Jun 2020

  Senior Scrum Master of strategic projects in integrated core between the Group’s 4 agencies, uniting the teams of Digital, Advertising, Live Marketing, Public Relations, Content and Video Multimedia Production Coordinator - online and offline, for clients, such as Localiza Hertz, Bayer (agroindustry), GOL Linhas Aéreas, Hospital Israelita Albert Einstein and Rodhia Group; also, implementation of processes (Scrum and PMI, People Management and Operation). Operations Manager of the integrated Core - online, offline, events and activations, dedicated to Bayer (agrobusiness) and digital project management, creation and implementation of processes (Scrum and PMI, People Management and Operation). Senior Scrum Master and Project Manager - online and integration of activation projects and events for clients such as Bradesco Seguros, Eurofarma, Sanofi Avents GOL Linhas Aéreas (Scrum and PMI).

  • Senior Scrum Master of strategic projects

    Jun 2019 - Jun 2020

  • RTVC, Artbuyer

    Apr 2018 - Jun 2019

  • Scrum Master and Operations Manager of the integrated Core

    Mar 2016 - Mar 2018

  • Scrum Master and Senior Project Manager

    Oct 2015 - Mar 2017
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  Iris

  Jan 2021 - Aug 2021

  Senior Operations Manager

  Responsible for project documents, website production, media pieces, quality of UX deliveries, Layout, Text, HTML and Programming as well as technical team management and customer contact. Project management for monthly contracted clients in websites and campaigns production, as well as, special projects for clients, such as Unilever Food Solutions, Netflix, Tupperware and Bosch.

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  Carrefour

  Aug 2021 - Aug 2022

  Scrum master

  Responsible for backend development squads. Encharged by Scrum rituals (daily, planning, refinement, review and retrospective) and metrics (velocity, capacity, throughput, etc).

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  Veloe

  Oct 2022 - Feb 2024

  Squad Leader | Scrum Master at Veloe

  Scrum master developing new projects and supporting B2B products.Responsible for cerimonies, performance monitoring reports, PO monitoring and implementing process improvements using the Scrum framework.Technologies: OutSystems (low code), Java, React and Joomla (PHP), and AWSHyred by Deal Technologies

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  Duuna

  May 2024 - now

  Operations Manager

  Responsible for managing the team, implementing agile processes, hiring suppliers and audiovisual productions, as well as supporting customer service.