Phoebe Li (Yujiao)

Experience

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  Ford Motor Company

  May 2012 - Feb 2019

  Mobility Solution and Strategy Planning and Business Development for Asia Pacific especially China Market- Market research and competitive analysis of mobility offering and connectivity solution - Strategy planning for customer social engagement, loyalty management & subscription management, payment & e-commerce platform, AI capabilities enabling - Business development & partner relation management- In-vehicle Infotainment program and AI skill management- Champion innovation initiatives incl. ideation, screening, incubation and project management Show less Asia Pacific Digital Marketing and CRM business analyzing and strategy consulting - Digital Marketing and CRM business relationship management and strategy advising- Global domain work stream strategy contribution and alignment, global project Asia Pacific rollout - Marketing Portfolio AP IT project scoping & budget setting for coming year cycle plan and 5 year business plan - Digital and CRM technology roadmapping, incl. web components, B2C, APP, CRM suite, contact center technology, data insight and analytics, customer experience, innovation, etc.- On-going project approval, management, alignment and governance; Emerging initiatives end to end management- Regular connect with internal team incl. project delivery, Infrastructure & maintenance, security & control, legal, etc.- Interfacing with joint ventures, agencies, technical suppliers and strategic partners Show less

  • Senior Strategy Analyst, Mobility Platforms and Products

    Nov 2017 - Feb 2019

  • Marketing Portfolio Analyst

    Apr 2014 - Oct 2017

  • Graduate Trainee

    May 2012 - Apr 2014
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  Delphi Technologies

  Feb 2019 - Sept 2020

  Global Business Planning Manager, Electronics & Electrification

  Business Planning for E&E BU Globally, incl. Business Plan Development, Business Operations and Internal Governance - Support development of coming Year and 5 Year Business Plan for all functional dimensions- Coordinate with BU SVP and senior leadership team to define annual strategic priorities & key KPI metrics- Connect and partner with all BU functions and cross BU counterparts to ensure critical data is captured, aligned and analyzed- Create reliable and efficient process to track monthly performance of each function and at BU level, drive continuous improvement- Take full responsibility for business operations, incl. BU leadership meeting arrangement and hosting, process mgmt., data mgmt., business optimization- Organize and prepare information and presentation for senior leadership, executives and Board of Directors - Prepare valuable and relevant information for various meetings / events, incl. all employee meeting, leadership conference, customer meeting, supplier event, etc.- Monitor industry trend, especially on electrification, provide strategic recommendation based on internal and external data driven insight Show less

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  BorgWarner

  Oct 2020 - now

  Business Manager, PowerDrive Systems

  Sales Planning of PDS China business; Program Manager for Integration and M&A Initiatives - Market and technology trend analysis, competitive study, support customer strategy development - PDS China sales planning, incl. new business pipeline mgmt., annual budgeting, daily operations and performance tracking, cross functional collaboration and continuous improvement - Program manager for post merger integration, drive cross functional initiatives and execution, identify potential synergy opportunities, PDS representing to global forum - Lead M&A initiatives, especially electrification market players, external facing / business development and relationship mgmt. of identified targets, program manager of proceeded opportunities Show less