Arpita Roy

Experience

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  Bennett, Coleman and Co. Ltd. (Times Group)

  Dec 2009 - Jun 2011

  Asst.Manager

  end to end servicing of top enterprise accountsnew business developmentkey account managementRepeat businessSalesOnline marketing

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  Rechargeitnow.com

  Jul 2011 - Apr 2014

  Manager-Marketing

  My association with Rechargeitnow.com encircled maintenance of brand consistency and undertaking of marketing reporting, planning marketing plans and streamlining client servicing operations by cooperating with Marketing and Product Development departments. I participated with agency, client and affiliate partners for attaining prospective key accounts and recognizing new accounts.

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  Jagran New Media

  May 2014 - Aug 2016

  Head North - Media Agencies & Direct Advertisers

  My engagement in leading company’s digital Ad-sales and preparation of promotional plans, sales literature, media kits, and sales contracts resulted in defining pitch integrated solutions (print and digital) to government clients and meeting revenue targets of allotted brands. I oversaw all aspects of advertising operations including campaign deliveries, branding reports, collections and Ad-sales.

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  Times Internet

  Sept 2016 - Aug 2017

  At Times Internet Ltd, my job illustrated achievement of sales targets by monitoring of nationwide sales team and defining of sales forecasting and executing product sales strategy and account negotiations for the Times of India News vertical. I provided cooperation with PR agencies for customizing sponsored content for wide range of brands. I established engagement and brand videos for advertisers by interfacing with internal production team ‘Spotlight. Additionally, I participated in regulating sales strategy initiatives, annual operating plans and rate cards for NEWS vertical and trained the Sales Team on new product innovations, commercial rate cards, media decks and offerings. Show less

  • Product Sales Manager

    Apr 2017 - Aug 2017

  • National Sales Manager

    Sept 2016 - Mar 2017
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  OLX Group

  Sept 2017 - Sept 2021

  Regional Business Manager

  As Regional Business Manager, my responsibilities shoulder management of revenue generation and business accounts for OLX advertising and all aspects of corporate communications, branding and product management While defining the market segmentation, I execute effective media plans, integration concepts and communications resources and strategize online marketing strategy by driving successful gains for multi-faceted brand campaigns for my clientele.For expanding customer base and maximizing brand exposure, I leverage PR activities, creative approaches and product marketing by developing Brand & performance marketing approaches for client to as well as structure learning agendas to help clients in evaluating the impact of online marketing solutions. Also, my initiative towards delivery of winning sales presentations to prospective clients using latest market trends, case studies and ad- tech solutions results in gaining profitable business account. My chores also focus on sustenance of long-term agency relations by defining key performance metrics in liaison with product teams and all cross-functional units. My expertise in Digital Marketing, Design Thinking, Concept Creation, Advertising Management & PR, and understanding of ad operations is highlighted through my intuitive concentration on handling the mobiles and consumer durables of the industries. Also, I deliver excellence in Google adwords, PPC, Social Media Marketing (Facebook, Instagram, Youtube, and Twitter) and prove my hands-on skills being an Amazon Trained E-Com Specialist. Significant Clients:Huawei | Honor | Apple | Canon | Whirlpool | Itel | LG Show less

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  Justdial

  Oct 2021 - May 2022

  General Manager- Corporate Sales

  Leading North India & East India for Justdial Brand Connect Division

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  Aleph Group, Inc

  Jun 2022 - Nov 2023

  Leading Snap India Ad sales business on behalf of Httpool Aleph

  • Associate Partner Director l Multi-Products

    Jun 2023 - Nov 2023

  • Associate Partner Director l Snapchat @ Httpool

    Jun 2022 - Jun 2023
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  Dipole Group

  Nov 2023 - Aug 2024

  Digital Marketing Consultant

  Develop and execute data-driven digital advertising, social media, and creative campaigns across platforms like Google Ads and LinkedIn, focusing on lead generation and achieving a defined ROI.

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  Outreachify Solutions

  Jan 2024 - now

  Founder

  • Lead a team at Outreachify Solutions to accelerate sales, optimize marketing, and implement AI-driven automation for businesses.• Provide sales consulting and strategy for creative agencies, media agencies, and SaaS platforms like ThinkOwl & Zoho to scale revenue growth.• Partnered with publishers & resellers like Times of India Colombia & Mobligent Media to monetize digital audiences and offer high-impact digital solutions.• Offer end-to-end creative production and digital marketing strategies to drive engagement and ROI for brands. Show less