Alex Maltsev

Experience

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  Freelance Web Project Manager/Producer

  Jan 2004 - Dec 2014

  Freelance web-developer and project manager

  Until 2014, I worked as a freelance full stack developer and project manager. I founded and developed numerous digital projects: https://alexmaltsev.me/en/my-projects

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  Magazeta.com

  Oct 2005 - Mar 2022

  Editor-in-Chief

  Founder and editor-in-chief of Magazeta, a popular Russian-language online magazine and collaborative blog on China and Chinese culture. Magazeta received two awards in The Best of Blogs competition.Over 5,000 unique articles about the language, society, history and culture of China. Our authors are scholars and other professionals who have lived in China for decades — they share their experience and write about the life of the country.My duties include: media strategy, editorial management, partner relationship, PR&GR. Show less

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  Polusharie.com

  Aug 2008 - May 2010

  Project & Community Manager

  Polusharie.com is a popular Russian-language web-community and forum about China and Asia.I was in charge of relaunching Polusharie, my responsibilities were: technical infrastructure update, platform monetization, account management, SMM and community management.

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  Laowaicast

  Nov 2009 - Jan 2021

  Host & Producer

  A podcast about life and recent events in China through the eyes of Russian expats living here for over 20 years. Winner of the Russian podcast awards competition in several categories in 2010, 2011 and 2012. Finalist of The Best of Blogs 2010 and other awards in the Best Podcast category. Holder of a certificate of honor from the Russian Embassy in China “For contribution to the consolidation of compatriots in China.”

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  Bumafan.ru

  Jan 2010 - Jun 2021

  CTO

  Bumafan.ru was founded by Olga Merekina and Alexander Maltsev in 2010. At first it was a service for finding interpreters in China, which later became a digital agency for the creation and promotion of web-products for Chinese market.I was engaged in product marketing and website/brand localization in China for international companies, such as the Russian State Nuclear Energy Corporation RosAtom, "Aeroflot" Airlines, ChinaWindow Consulting Group, logistics companies Azkar (Spain) & Venta (Russia), VC fund Scopia Capital (US), software company AppLifto, Displair, and many others. Author of the "Sinetology" project (articles about Chinese internet and marketing). Show less

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  Центр Китаистов (SinoCenter: Russian Sinologists Network in China)

  Feb 2010 - Dec 2014

  Head of Localization department

  I was in charge of product marketing and website & brand localization in China for various international companies. Later the company were re-branded as bumafan.ru (see above)

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  JetRadar

  Dec 2011 - Dec 2012

  Country Manager (China)

  JetRadar (aka AviaSales.ru) is a travel metasearch, a market leader in Russia and Eastern Europe. I was a business development manager in China. My responsibilities included: account management, signing and integrating Chinese partners and travel agencies, marketing, PR and localization. Our team launched the Chinese version of the Aviasales flight search engine – 爱飞搜. I have successfully signed agreements with Ctrip, eLong, 9588.com, Shangyou Travel, Lecheng, Amargo, Skytours and Agoda.Attended various conferences and seminars, such as China Travel Distribution Summit, China International Travel Mart, Shanghai BarCamp, China Geolocation & Travel, etc. (as organizer and speaker) Show less

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  Alibaba.com

  Feb 2014 - Dec 2015

  Internet Marketing and Traffic acquisition manager at AliExpress Russia

  Media Marketing Operation Specialist at AliExpress Russia (http://ru.aliexpress.com).Developing marketing campaigns for Russian market and strategic partnerships. - Business cooperation and marketing campaigns with QIWI, Yandex.Money, WebMoney and other partners.- Conversion Rate & Average Order Value Increase- Optimizing SEM campaigns and keywords on Yandex and Google- Online Advertisement campaigns on VK, Facebook, OK.ru and biggest Russian online media- SEO consulting and solutions for ru.aliexpress.com- Social Media Marketing and collaborations with Russian mass-media, bloggers and campaigns with celebrities (Mumiy Troll band)- AliExpress Russia Affiliate Program, among key partners: CityAds, ActionPay, AdmitAd and many others.- Email Marketing, Launched in April 2010, AliExpress (www.aliexpress.com) is a global retail marketplace targeted at consumers worldwide, many of them located in Russia, the United States and Brazil. The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at wholesale prices. AliExpress is a business within Alibaba Group.TOP-10 website in Russia, and #1 e-commerce website (source: TSN, http://rbcdaily.ru/market/562949992242688) Show less

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  Alibaba Group

  Jun 2015 - Sept 2017

  I started as a marketing specialist for the newly formed AliExpress. In a small team, I was in charge of marketing for the Russian market: planning sales, buying traffic, SMM, SEM, and SEO. After two promotions, I led the team that developed the “Mall” (later renamed Tmall Russia) and organized online sales on the Russian version of AliExpress, including the biggest annual event – Shopping Festival on November 11 (“Singles Day”).http://mall.aliexpress.cmhttp://ru.aliexpress.comLaunched in April 2010, AliExpress (www.aliexpress.com) is a global retail marketplace targeted at consumers worldwide, many of them located in Russia, the United States and Brazil. The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at wholesale prices. AliExpress is a business within Alibaba Group. Show less

  • Marketing Operations Expert

    Feb 2014 - Sept 2017

  • Senior Internet Marketing Manager at AliExpress Mall

    Jun 2015 - Dec 2015
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  Yandex

  Jun 2017 - Mar 2020

  Independent Researcher and columnist

  Yandex.Zen is a personal recommendations service, news feed and media platform created by Yandex. I worked closely with the Yandex.Zen team, conducted research on the Chinese market, and organized meetings with partners in China. I wrote a column in the “Yandex.Zen Magazine” and telegram channel “Yandex.Zen Kitchen”.

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  Runuo Communications and Consulting

  Aug 2017 - now

  CEO / Managing partner

  Runuo Communications is a holding company to operate our various online and offline projects. We focus on digital marketing, IT consulting and research, brand localization in China. Our clients include Yandex, Sber, Sotheby's International Realty, Aeroflot, Rosatom, China Window🔸 Market research on Chinese social medias, short video apps, news feed for Yandex.Zen🔸 Search for speakers and business partners in China for Yandex.Zen🔸 Market research on new technologies, IoT, new trends in China for Sber🔸 Sotheby's International Realty: Chinese website launch and localization, lead generation and marketing campaigns in China, social media marketing, SEO and online advertising.🔸 Aeroflot: app and website localization, project management.🔸 RosAtom: Chinese social media reputation management and opinion research🔸 China Window Consulting Group: website development, SMM. Show less

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  The Shanghai Center for Capoeira (Capoeira Mandinga)

  Aug 2017 - now

  Founder

  Capoeira schools network in China and wechat-media Movement Family, which is the first online magazine about capoeira and movement culture in Chinese.Our team teach capoeira to children and adults in various international schools and studios in Shanghai. Besides, Alex is a facilitator and organizer of capoeira seminars and online courses for teachers and general public. We promote capoeira in China through social media (WeChat, Douban) and video services (Douyin, Red) with over 50k followers and more than 5 million views.Alex has been actively teaching capoeira since 2010. He received certification from Mestre Cueca in the Capoeira Instructors Course and graduated from the IBCE (Instituto Brasileiro de Capoeira-Educação) program for capoeira teachers. Besides launching "Capoeira Mandinga Hangzhou" school (2014), Alex supervises affiliated schools in Chengdu and Hefei. Currently Alex is a partner at "Jogo Space", capoeira and dance studio in Shanghai. Show less

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  Sotheby's International Realty

  Jan 2018 - Aug 2019

  Digital Marketing Consultant

  Sotheby’s International Realty is a luxury real estate brand founded in 1976 by Sotheby's. I was working remotely for the Cyprus branch and my duties included: real estate consumer research in China, localization and launching Chinese website and landing pages, official WeChat account registration and social media management, marketing campaigns and online advertising in Chinese market.

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  Wildberries

  Jan 2024 - now

  Head of China

  Responsibilities:- Product and Operations Localization: Tailoring products and operations to meet the specific needs and preferences of the Chinese market.- Logistics and Payment Solutions: Developing and implementing efficient logistics and payment systems to streamline operations in China.- Licenses Acquisition: Managing the acquisition of necessary licenses and ensuring compliance with local regulations, including account verification and ICP certification.- Business Development: Identifying and pursuing new business opportunities to drive growth in the Chinese market.- ERP Integration: Overseeing the integration of enterprise resource planning (ERP) systems to enhance operational efficiency.- Media Marketing Planning: Creating and executing strategic media marketing plans to increase brand visibility and engagement.- SMS Solutions for China: Implementing SMS communication solutions tailored for the Chinese market.- Chinese Seller Acquisition: Recruiting and onboarding Chinese sellers to expand the product range and enhance the marketplace. Show less