Elise Y.

Experience

• 

  Assembleia Legislativa do Estado do Paraná

  Aug 2009 - Jan 2010

  Communication Specialist

  - Creating and developing effective communication strategies- Drafting content for mass media - Clipping- Organizing initiatives and plan events or press conferences- Social Media- Liaise with media and handle requests for interviews, statements etc.- Creating and updating the website- Assisting in communication of strategies- Managing internal communications

• 

  Câmara dos Deputados

  Feb 2010 - Aug 2015

  Marketing Communication Manager

  - Leading the communications department- Overseeing all internal and external communications- Creating and developing effective communication strategies- Drafting content for mass media- Clipping- Organizing initiatives and plan events or press conferences- Social Media- Liaise with media and handle requests for interviews, statements etc.- Updating the website- Assisting in communication of strategies- Managing internal communications

• 

  Brisbane Showgrounds

  Jan 2016 - Aug 2018

  Event Team Leader

  - Events Management (workshop; seminar; exhibition; corporative events)- Team supervision, training and management- VIP Customer Service- Events set-up- Administering outlets income

• 

  Guzman y Gomez Mexican Kitchen

  Apr 2016 - Nov 2017

  Customer Service Representative

  - Customer service and handle cash transactions with customers, issue receipts and refunds- Resolve customer complaints and guide them- Keep report of transactions

• 

  Mizzie The Kangaroo

  Jan 2017 - Jun 2017

  Marketing Assistant

  - Help gathering, analyzing and presenting brand, competitor insights, trends, and data- Supporting the marketing team in daily administrative tasks- Collecting quantitative and qualitative data from marketing campaigns- Updating the website (Wordpress)- Social Media- Helping distribute marketing materials

• 

  BrMalls

  Mar 2019 - Feb 2021

  Senior Marketing Analyst

  - Measuring performance of online and offline campaigns- Reporting on marketing KPIs like leads, conversion rates, social media engagement and sales- Tracking email campaign metrics (delivery, open, click-through rates)- Monitoring budget distribution and performance of paid ad campaigns- Managing internal communications- NPS internal strategy- Organizing and produce events/promotions/sales - Analysing events/promotions/sales results- Website and app updates- Managing events budget- Supervising SAC 2.0 - Manage and update company database and customer relationship management systems (CRM)- Agency briefing- Social Media Content - Briefing, partnership and KPIs analysis of regional social media influencers Show less

• 

  Olist

  Mar 2021 - Apr 2024

  - Conducting market research to identify opportunities and data information.- Ideating, project managing and lauching products and projects (Go-to-market strategy).- Working with different teams of brand, product, content, sales, web, and tech to create plans and projects- Analyzing consumer insights, including behavior, preferences, and perceptions.- Identifying brand opportunities and challenges based on market analysis.- Creating brand guidelines and ensuring consistent brand messaging across all channels.- Managing and executing the branding strategy from start to finish- Ensuring brand consistency across all marketing materials and touchpoints.- Collaborating with marketing and communication teams to execute brand campaigns.- Monitoring and measuring brand perception and sentiment.- Constructing materials and executive visions.- Identifying opportunities to enhance customer engagement and brand loyalty.- Establishing key performance indicators (KPIs) to measure brand effectiveness.- Monitoring brand performance metrics and conducting regular brand audits.- Analyzing market data, customer feedback, and brand perception research.- Collaborating with marketing, sales, product, and other teams to ensure brand alignment.- Providing brand guidance and education to internal stakeholders. Show less Growth and Product Marketing | i18n- Marketing Strategy: planning, elaboration and execution of the Marketing team in Mexico- GTM - Inbound and Outbound Marketing- Content Marketing: supervising and producing all stages of content communication, from planning and writing to publishing and tracking KPIs- CRM: running highly effective and optimised email campaigns and building email automation programmes - Copywriting: websites, landing pages, social media, materials- Social Media- PerformanceMember of the Diversity and Inclusion Committee | Diversifica Show less Branding | Olist (Store, Tiny & Vnda)- Content Strategy: supervising and producing all stages of content communication, from planning and writing to publishing and tracking KPIs- SEO: conducting keyword research and implementing SEO strategies to optimize content for organic traffic and keyword ranking- KPIs: monitoring the performance and analytics of content strategy at each stage of the marketing funnel- Content creation: creating a wide array of different content types, including: blogs, emails, eBooks, landing pages, Ads, copywriting, websites, case studies, infographics, social posts, videos, etc.- Branding: optimizing and creating content for brand voice, topic relevance, RP and optimization opportunities.- Channels: planning, producing and managing content posts and distribution via different channels, such as blog, social media, YouTube, WhatsApp, email, intern communication, etc.- Benchmarking: conducting and producing competitor and market research to draw insights to improve and optimize content and marketing strategies- ABM: planning, organizing and executing projects that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts Show less

  • Brand Strategist | Product Marketing Lead

    Jul 2023 - Apr 2024

  • Senior Marketing Analyst (Spanish) | i18n

    May 2021 - Sept 2023

  • Senior Content Marketer

    May 2022 - Jul 2023

  • Senior Marketing Analyst | Vnda

    Jan 2022 - May 2022

  • Senior Marketing Analyst (Trilingual) | Shops

    Mar 2021 - Dec 2021
• 

  Amazon

  May 2024 - now

  Primary objective: facilitate customers in easily discovering and purchasing products from Small and Medium Business (SMBs) on Amazon, while concurrently supporting the growth and prosperity of sellers.- Spearheading the development, strategy, and implementation of initiatives on the Amazon Stores in the LATAM region- Enhancing the accessibility of SMB products to customers, fostering the expansion of seller businesses on Amazon, and effectively communicating the efforts to the general population- Bolstering the success of SMBs and entrepreneurs selling with AmazonOrganize and coordinate onsite actions and initiatives on the Amazon Stores to drive visibility for SMBs.Key job responsabilities:• Build and execute the evergreen strategy and plans for High-Velocity Events• Build and manage marketing plans to drive customer and seller awareness• Work with the PR team to drive coverage of our actions and initiatives, including case studies, to improve general perception around Amazon’s role towards supporting local small businesses.• Create a network across various Amazon departments to build joint programs that drive awareness of the Shop Small program. Show less

  • Website and Content Marketing Manager | Product Mkt & Growth | LatAm

    Dec 2024 - now

  • Shop Small Manager | Product Mkt | LatAm

    May 2024 - Nov 2024