
Relu Minca
Project Manager

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About me
Retail Performance Manager EU&UK
Education
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WU (Vienna University of Economics and Business)
2020 - 2022Executive MBA Business/Managerial Economics
Universitatea „Alexandru Ioan Cuza” din Iași
1997 - 2002Bachelor of Business Administration - BBA Business Administration and Management, General
Experience

ASCHF-R
Jun 2002 - Aug 2003Project ManagerNGO to provide disabled child support services

AB PLUS
Sept 2003 - Dec 2006Regional Sales ManagerFairs and Exhibitions organizer

Logicode
May 2007 - Feb 2008Business Development SpecialistBar code technology and Best-before date equipments for packaging lines

Renault Group
Mar 2008 - Apr 2017After-Sales Spare Parts and Accessories ManagerManaging efficiency of push-pull spare parts campaign, dealers' inventory management, new products/business deployment, organising and monitoring dealers' re-distribution activity

Dacia
Jan 2021 - Apr 2022Managing commercial partnerships between Dacia-Renault and importers. This involves budgeting, P&L responsibility, assessing sales performance in the market, forecasting, negotiating, deploying and supervising standards, validating and supporting local marketing and after-sales strategies, and representing the Dacia and Renault brands on the local market.P.A.R.I.S Challenge 3rd place at the end of 2017 - Republic of Moldavia - (an event that acknowledges importer’s performance from 5 continents), also 5th place in 2018 for the Moldavian importer. Show less
SEE Cluster - Country Business Manager
May 2017 - Apr 2022Project Manager EV Network Dacia
Jan 2021 - Mar 2022

Renault Group
Apr 2022 - Jul 2023Sales Efficiency Manager Europe-Magreb ClusterIn the Renault Performance Office for Europe and Maghreb, I oversaw commercial activities across more than 30 countries with significant growth potential. I collaborated closely with National Sales Companies (NSCs) and distributors, as well as with various internal functions, to ensure that the cluster's commercial planning aligned with the key performance indicators outlined in the “Renaulution” strategic plan for 2020-2025.

Lotus Cars Europe
Jul 2023 - nowCoordinating and managing all sales network activities for Lotus Cars in various European countries. The primary objective is to establish professional dealer operations and ensure effective representation for Lotus. This focus aims to enhance sales, improve customer service, and optimize the use of customer contact points. Overseeing the performance of the sales funnel for the largest markets in Europe, defining efficiency KPIs, utilizing data-driven expertise to monitor, and proposing measures to improve cost and time efficiency. Ensuring visibility of sales efficiency KPI progress for top management and providing recommendations for corrective action.Support local teams by providing relevant feedback to steer network performance, design local commercial policies, and achieve operational profitability.
Retail Performance Manager
Nov 2024 - nowSenior Sales Efficiency Manager EU&UK
Jul 2023 - Nov 2024
Licenses & Certifications
- View certificate

NPM - New Performance Management - Employees digital path
CrossKnowledgeNov 2021 
Financial Accounting Online Course
Harvard Business PublishingMar 2022%20Global%20B.V..webp)
TOIEC
Educational Testing Service (ETS) Global B.V.Jan 2021
Languages
- enEngleză
- frFranceza
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