
Paula De Pano
Marketing Executive

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About me
Service Professional
Education

Enderun Colleges
2007 - 2008Culinary Arts International Hospitality Management
The Culinary Institute of America
2008 - 2010AOS Culinary ArtsFerdinand Metz International Student Scholar, High Impact Leadership Scholar

Ateneo de Manila University
2003 - 2007Bachelor of Arts CommunicationsBachelor of Arts, Majoring in Communications, Marketing, and Public Relations
Experience

Cav Wine Shop & Cafe
Jan 2007 - Jan 2008Marketing Executive- Developed and executed optimal sales strategies to achieve goals for a priornon-existing market which resulted in the restaurant cornering a key market- Capitalized on industry and marketplace trends to strategise solutions and enhancebusiness operations- Provided support for executive leaders and provided detailed reports for businessstrategies, while cultivating partnerships with luxury wine clients- Launched trade shows for client partnerships on time and within budget for betterexposure for the restaurant Show less

The Corner Kitchen
Aug 2009 - Dec 2009Culinary Intern
The Fearrington House Country Inn and Restaurant - Relais & Chateaux
Nov 2010 - May 2014Sommelier- Worked services recommending and up-selling options for wines by thebottle/glass, wine pairings, and customized experiences- Developed wine training service manuals and guidelines for the restaurant staff, aswell as detailing wine pairing suggestions for every course in the seasonallychanging menu of the restaurant- Directly involved with wine purchasing for the restaurant- Updated and maintained the restaurant's bar beverage menu and Wine SpectatorBest of Award of Excellence Wine List- Monthly inventory of the restaurant's wine cellar Show less

Eleven Madison Park
Jul 2014 - Jun 2016Sommelier- Full-time senior sommelier at the 3 Michelin Star, NYT 4 Star Restaurant, voted #3 inthe World and #1 in North America by The World's 50 Best Restaurant for 2016Contributed to increase in wine sales during dinner service of over 100 guests byexpertly guiding guests by demonstrating thorough knowledge of the food,beverages and ingredients- Key wine team member involved in beverage cost management, ordering, inventory,and receiving for a wine cellar with a revolving inventory cost of approximately$2,200,000 using BinWise- Worked with management team on staff beverage and service education, includingwine, beer, spirits & cocktails, tea & coffee- Upheld standards of cleanliness, food handling and safety- Demonstrated genuine hospitality while greeting and establishing rapport withguests, upholding Forbes and AAA Service Standards- Followed safety requirements for alcohol service & state liquor laws Show less

The Fearrington House Country Inn and Restaurant - Relais & Chateaux
Sept 2016 - Jan 2022Beverage & Service Director- Manage a world-class beverage program with a revolving inventory of $200,000,consisting of 1,500 unique wine labels- Work directly with vendors for proper sourcing of different wines for the village'sdifferent outlet needs, including bulk pricing for catering needs and retail shop- Create a pricing structure to maximize profits while maintaining quality winestandards expected of the property's caliber- Create an educational program for the dining staff to effectively interact with gueststo sell and up-sell different beverages- Teach and execute regularly sold out wine classes and wine dinners- Work in conjunction with Executive Chef in menu development for the restaurant andother dining outlets in the property- Directly work with Marketing and Events team to build and maintain client loyalty bydevising promotions and products according to seasonal needs and operationalbudget resulting in increased sales Show less

Fearrington Village
Mar 2018 - Aug 2019Assistant General Manager- Part of top-level decision-making and strategic planning for the property, forgingproductive relationships with other managers and serving as the key advocate forvarious departmental issues- Enhance operational success through staffing, strong training, adherence to guestsafety and sanitation regulations and well-timed service- Setting realistic timelines for a wide-range of property events, keeping teams ontask to complete milestones according to schedule while maintaining project qualitywith hands-on management style- Resolve problems promptly and effectively to elevate guest satisfaction- Oversee hotel and restaurant inventory by ordering precise quantities of stock andexecuting corrective actions to drive profitability and lower costs- Manage budget implementations, employee reviews, training, schedules for a staffof 30, spanning five different departments (Restaurant, Catering and Events, InnReception, Housekeeping, Maintenance)- Provide staff with support and feedback through positive reinforcement andaccountability to achieve top guest and client satisfaction- Develop and execute relevant seasonal hotel packages and add-ons to maximizesales and reach monthly budget- Implement systems in Opera and Synxis for effective hotel reservations Show less

Rocks and Acid Wine Shop
Dec 2022 - nowOwner
Licenses & Certifications

Level III Award in Wines and Spirits (Pass with Distinction)
Wines and Spirits Educational TrustSept 2013
Advanced Sommelier
The Court of Master Sommeliers - AmericasAug 2013
Honors & Awards
- Awarded to Paula De PanoRuinart Challenge Finalist - USA Ruinart Champagne Jul 2017
Languages
- enEnglish
- fiFilipino
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