Jun Hong Lim

Experience

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  Secure Parking Corporation Sdn Bhd

  May 2014 - Oct 2014

  Business Development Associate

  a. Fostered valuable partnerships between Secure Parking Corporation and the emerging startup mobile application, ParkAide Mobile, with the aim of enhancing the self-serve parking services and customer experience.b. Co-led high-level meetings with telecommunications and e-commerce firms to forge strategic business partnerships.c. Co-created tactical campaigns to boost traffic at designated car parks and drive revenue growth.

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  Maybank Investment Bank Bhd

  May 2015 - Aug 2015

  Marketing Assistant

  a. Revamped and launched Maybank Investment Bank corporate website with improved Web Content Management and Search Engine Optimization (SEO).b. Performed in-depth competitive research and analysis as an integral part of investment bank marketing projects to gain valuable insights into market dynamics, industry trends, and competitor strategies, aiding in the formulation of effective marketing strategies.c. Supported the post-mortem of Invest ASEAN 2015 conferences, with a focus on key markets in Vietnam, Thailand, and the Philippines. Show less

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  Samsung Electronics

  May 2016 - May 2017

  Consumer Marketing Specialist

  During this tenure, I was responsible for creating and executing campaigns to launch and promote home appliances and solutions, ensuring they reached the target audience effectively. I also co-managed marketing budgets to optimise Return on Ad Spend (ROAS).Key Achievements:a. Co-led flagship product launches from end-to-end, including A&P budget planning, campaign implementation, and post-mortem.b. Developed product narratives and customer value propositions to draw the competitive differentiations for a comprehensive range of Home, Kitchen, and Laundry solutions.c. Served as the key liaison to project manage campaigns with creative and media agencies, ensuring precise specifications and timely execution. Show less

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  Digi Telecommunications

  Feb 2018 - Jul 2022

  In this role, I served as one of the key contributors to the profit and loss (P&L) of the core consumer prepaid business. I formulated and implemented strategies for the mass-market segment, providing bi-weekly updates to the C-suite for concept approvals.Key Achievements:a. Created and co-launched prepaid flagship offerings, establishing innovative product solutions thatdirectly supported the business objective of acquiring 100% paid data subscribersb. Spearheaded prepaid portfolio refresh, enhancing monetisation by rebalancing acquisition value mix and mitigating base churn, resulting in 13% acquisition revenue upside in 30 days post-launch.c. Founded and developed Digi prepaid’s first gaming plan, establishing the foundation to enter theniche gaming market to serve the high value user segments.d. Co-led the launch for Jaringan Prihatin campaign, contributing an incremental of1.2mil new subscribers to this government-supported initiative over the course of 3 months Show less

  • Senior Product Manager - Prepaid

    Jan 2021 - Jul 2022

  • Product Manager - Prepaid

    Feb 2018 - Dec 2020
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  Grab

  Jul 2022 - Aug 2023

  Regional Lead - Product Strategy and Operations

  Served as a Growth Product Manager, assuming responsibilities for the business metrics associated with Business Profile products. Led the regional task force in driving the product's growth, with a focus on product maturity and increasing demand.Key Achievements:a. Achieved 1.5x YoY revenue growth by scaling up acquisition efforts and accelerating initial transactions through user enablement programs, reaching a new peak post-pandemic.b. Formulated and communicated product visions to stakeholders of varied levels, fostering collaborations that propelled cross-functional teams towards a cohesive product strategy.c. Organised and led a task force to execute strategy by outlining the actionable steps, aligning theteam’s efforts with a clear goal and defining measurable success metrics. Show less

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  CelcomDigi

  Dec 2023 - now

  Product Owner - Mobile Lifestyle Services