Devira Anastasia

Experience

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  Management Computer Laboratory Universitas Padjadjaran

  Aug 2013 - Jul 2015

  Teaching Assistant

  Having responsibilities to teach tutorial class of : - Introduction to Business Software classIntroduction class to basic business software such as Microsoft Word, Excel, Access, Power Point and how to use it in business needs.-Management Information System classIntroduction class to simple information system designing using flowchart, ERD, DFD using Microsoft visio.

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  Accenture

  Jun 2014 - Aug 2014

  Intern - Management Consulting

  Worked on Accenture Consulting team and placed in Customer Relationship Management (CRM) Business Transformation Team which serving Telco company client. I was responsible for supporting the implementation team in client site by making communication materials for users and updating Standard Operating Procedure (SOP) documents based on the latest system update.

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  Schneider Electric

  Aug 2014 - Aug 2015

  Campus Ambassador

  Chosen as 1 out of 12 national Campus Ambassador for Schneider Electric Indonesia (SECA).While doing this work we responsible for :- Doing Campaign and promoting importance of Energy Efficiency Management in Campus and Region.- Promoting and increasing public awareness about Schneider Electric Products, Events & Company Brands- Making events to promote Energy Efficiency- Promoting Energy University interactive learning website

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  Accenture

  Oct 2014 - Sept 2015

  Mentee for Accenture Woman Mentoring Program 2014

  Chosen as 1 out of 12 university students, to get one-year mentor ship program for top female university students in Indonesia which pair female leaders with Accenture leadership mentors, include virtual workshops and provide networking tips to help ensure the advancement of women at Accenture.

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  PT HM Sampoerna Tbk.

  Jun 2015 - now

  Together with the Brand Manager handling the brand ATL, BTL, and Digital strategy, as well as ensuring the implementation for International Brand (Marlboro & Philip Morris) and Sampoerna U family. The responsibilities include (but not limited to) : - Develop and create the brand strategy, portfolio, and initiatives both for the business plan and long-range plan (3 years plan) - Formulating resource allocation strategy following the brand strategy & objective while coordinate closely with the field team to ensure an effective and impactful plan. - Ensure excellent implementation of marketing activities by coordinating and working closely with channel team Show less - Supporting Head of Consumer Activation Group in formulating decisions by providing data support to review the implementation of planning and program to build a scenario and business recommendation for annual and long term business plans needs- Developing channel mix support and resource (budget) allocation framework across channel and brand.- Responsible for providing analysis of available business data (internal & external data) to generate relevant insight for informed decision making- Work with the channel teams to monitor the KPI of program achievement and develop business recommendation related to implementation and planning in the future Show less Event executive in HQ which responsible for : - Developing national event strategic plan - Developing event concept that match with current brand needs & objective and able to deliver desired brand message.- Developing event guideline which executed by more than 80 area office team and manage its execution quality through communication with area team. - Managing project of HQ driven big event execution and make sure its excellent quality.- Coordinating with various stakeholder (vendors, brand team, other channel, marketing area team) to ensure on time, cost-effective and delivery of event execution.- Drafting post-event evaluations, compiling results and giving recommendation for future improvements.- Handling project for better execution & future business process which able to give efficiencies. Show less CIMI analyst in HQ which responsible for : - Managing national data quality of ongoing tracking tools such as Nielsen, brand performance and customer tracking data. - Providing data analysis, market analysis and brand Insight for the Brand Team and management team to support their strategic decision process. - Made research plan for brand initiative and performed initial project assessment and analysis to begin research process of Brand team initiative. - Coordinating with various stakeholders to ensure research process goes smoothly and able to answer clients objectives. - Managing project deadlines and monitored milestones through completion stage while coordinating with various stakeholders Show less Worked as Sampoerna A Mild Above the line Brand team as Brand executive that responsible for brand campaign, digital and trade strategies). • Involved in planning, research and launching process of Sampoerna A communications 2017 campaigns (Nanti Juga Lo Paham) which resulted in increased desired brand imageries. • Worked with creative agency to produced, drafted and managed print and digital communications materials designed to promote brand campaign, imageries and values.• Executed new brand launching initiative and coordinating with various stakeholders to support the product launching. Show less

  • Brand Manager - Dji Sam Soe

    Jul 2024 - now

  • Manager Consumer Insights & Analytic - SFP

    Jun 2023 - Jun 2024

  • Brand Manager - Marlboro

    Oct 2021 - Jun 2023

  • Associate Brand Manager - International Brand

    Jul 2019 - Sept 2021

  • Consumer Activation Planning Executive

    Aug 2018 - Jun 2019

  • Consumer Activation - Event Executive

    Jul 2017 - Jul 2018

  • Consumer Insight & Marketing Intelligence Analyst

    Feb 2017 - Jun 2017

  • Marketing Graduate Trainee

    Jun 2015 - Jun 2017

  • Brand Executive - Sampoerna A Mild

    Apr 2016 - Jan 2017

  • Supervisor Customer Engagement (SCE)

    Jun 2015 - Aug 2015