Melissa K.

Experience

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  EDP

  Oct 2013 - Nov 2014

  Internship | Finance and Adminsitrative

  • Validate payment notes from legal service providers.• Keep the internal system of the legal area (EDP Legal) for process control updated.• Control of the Bank of Injunctions.• Assist internal company lawyers regarding procedures within EDP Legal.• Consolidate and create spreadsheets for better analysis and control of processes.

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  Johnny Rockets

  Dec 2014 - Mar 2015

  Exchange Program

  During university vacation, I participated in an exchange program in the United States, working for 3.5 months at Johnny Rockets restaurant in Queensbury, New York. This experience not only allowed me to enhance my interpersonal and communication skills in a multicultural environment but also provided me the opportunity to practice and improve my English. Moreover, it enabled me to immerse myself in the rich American culture, significantly broadening my personal and professional skills.

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  Dafiti

  Aug 2015 - Dec 2015

  Internship | Purchasing Planning

  • Update and maintain OTB (open to buy) and receipts spreadsheets.• Creation, update and consolidation of sales and opportunity curves spreadsheets.• Generate reports in the Rich Client (SAP) system.• Conduct risk and opportunity analyzes.• Assist product managers with data analysis.

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  FusionOZ

  Aug 2017 - Dec 2017

  Student Counsellor

  • Provide consultancy to students for studies in Australia.• Prospect customers.• Apply visas for Australia (student and tourist).• Submit quotes for visas change and renewal.• Assist students in Latin America with issues related to work and issuing documents within Australia.• Contact with English schools and Universities for possible partnerships.• Plan and organize events at the Sydney office.

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  Contry Road Group

  Mar 2018 - Feb 2020

  Sales Assistant

  • Mastering the stages of a sale (welcome, understanding, persuasion, closing, and development) seamlessly.• Ensuring each customer has a singular and exceptional experience throughout the sales process.• Driving the acquisition of Country Road cards.• Serving as a brand ambassador.• Achieving individual and shared goals.• Contributing to the implementation of Visual Merchandising guidelines.• Assisting with product replenishment processing.• Closing the store and generating daily reports. Show less

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  RankMyApp

  Dec 2020 - Jul 2021

  Mobile Growth Strategist LATAM | ASO

  • Developing ASO strategies for apps from various clients in Latin America, including Brazil, Argentina, and Mexico.• Monitoring metrics on Google Play Console and Apple Connect, such as downloads, visits, conversion rate, app units, etc.• Conducting A/B tests directly on Google Play Console across various fields (store screenshots, short description, long description, and others).• Researching and tracking relevant keywords for each app on both Google and Apple stores.• Tracking each app's performance compared to its competitors.• Conducting studies that impact app metrics and strategies (category studies, competitor analysis, keyword research, etc.).• Creating strategies for client retention or churn reversal in collaboration with the account manager. Show less

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  Elementar Digital

  Jul 2021 - Dec 2021

  Performance Marketing Analyst

  • Creating and optimizing paid media campaigns (Google Ads and Meta Ads) focused on App installs and app engagement.• Analyzing metrics (Appsflyer), conducting analyses, and proposing improvements for clients.• Creating briefs for paid campaigns.• Generating reports and delivering weekly presentations to clients.• Assisting clients with their inquiries and needs.• Planning paid media strategies in alignment with monthly budgets and goals.

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  Alura

  Jan 2022 - Oct 2022

  Performance Marketing Analyst

  • Creating and optimizing paid media campaigns (Google Ads, Meta Ads, Criteo, Tiktok Ads, and Linkedin Ads) for conversion and lead generation.• Analyzing and monitoring metrics using Google Analytics to enhance campaign KPIs.• Developing PowerPoint presentations for monthly Marketing team updates.• Generating creative insights and crafting briefs.• Planning seasonal paid media campaigns.• Providing support and oversight for paid media across other brands within the group (MusicDot and Alura Latam). Show less

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  UOON - Content Creator

  Mar 2023 - now

  People Experience

  • Customer support and issue resolution.• Creation and management of spreadsheets to control and optimize processes.• Facilitation of alignment meetings with clients to define their objectives.• Creation of support materials for clients.• Onboarding presentations.• Organization and management of contracts to ensure compliance and client satisfaction.

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  RhMais Talentos

  Jul 2024 - now

  Recrutadora | Recrutamento e Seleção (R&S)

  • Alinhamento e divulgação de vagas.• Triagem de currículos.• Busca ativa (hunting) de candidatos.• Agendamento de entrevistas.• Realização de entrevistas por competências.• Aplicação de testes comportamentais.• Relatório de entrevista.