Charlie Chung

Experience

• 

  Chrysler Financial Corporation

  Oct 1991 - Jan 1998

  Various Marketing and Financial Control Functions

  Responsible for corporate retail pricing, competitive rate comparisons, Wholesale Acquisition Presentations, Profit and Loss reporting of General and Administrative accounts, manpower and headcount reporting, and other marketing operations.

• 

  Chrysler Corporation

  Feb 1998 - Nov 2000

  Managed the Capacity and Options Planning for future Chrysler Group (2.7 million annual) vehicles to ensure accurate long-term tooling and facility requirements for Procurement & Supply. Supervised team of US Market Options Planning Analysts to optimize the sales options forecast. Managed the implementation of client-server based options system for Volume Planning Department. Responsible for the short-term production planning for all Dodge trucks across 5 assembly plants, establishing work schedules by Price Class Body Style for U.S., Canada, Mexico, and International markets, and optimizing the production mix using statistical regression analysis to balance supply constraints with seasonal demand.

  • Capacity and Options Planning Supervisor

    Jul 1999 - Nov 2000

  • Truck Production Planning Specialist

    Feb 1998 - Jun 1999
• 

  DaimlerChrysler

  Nov 2000 - Jul 2006

  Monitor and analyze emerging consumer trends for the product development community. Developed customer segmentation methodology for common corporate definition of consumer needs. Helped with ethnographic and traditional market research projects. Coordinated the development of the Chrysler Group business strategy. Included the future scenario development, core challenges identification, and functional strategy interdevelopment.

  • Product Strategy - Consumer Insights Manager

    Nov 2003 - Jul 2006

  • Business Strategy - Strategy Development Manager

    Nov 2000 - Oct 2003
• 

  Chrysler LLC

  Aug 2006 - Nov 2008

  Marketing Brand Manager

  Successfully launched two commercial products through leadership of marketing strategy and positioning, and cross-functional team of communications, PR, sales, and pricing functions. First product has already captured 30% share of market, and second has been steadily increasing share in an entrenched market.

• 

  Wild Boar Products

  Jun 2009 - Jan 2010

  Sales, Marketing and PR

  Lead growth of fast-back hardtops, racks, and off-road accessories in Midwest and Northeast Regions. Developed expansion strategy involving trade show and event marketing. In addition represented the voice of the customer in new product development. Expanded production and operation plans for dual source of key products closer to market. Coordinated meetings with potential sales partners to augment sales channel strategy.

• 

  UPS Supply Chain Solutions

  Jan 2010 - May 2013

  Responsible for marketing and communications to grow High Tech Distribution, Wireless, and Aerospace Contract Logistics business, including market research, customer prospect development, and execution of key marketing strategies. Also responsible for global growth projections for annual Business Planning for the Global Logistics & Distribution by region and customer segmentation. Facilitated development of strategic marketing plan for $2 billion Contract Logistics business unit, through situation assessment, core challenge identification, competitive analysis, and cross-functional strategy development workshops. Responsible for growing the Industrial & Automotive Customer Segment for Logistics and Distribution, including customer prospect development, and execution of key marketing strategies.

  • Senior Marketing Manager

    Nov 2012 - May 2013

  • Senior Marketing Manager

    Jan 2010 - Oct 2012
• 

  UPS

  Jun 2013 - Dec 2020

  Developed the strategy and managed the relationship and marketing for full-service shipping channel partners through implementation of growth initiatives to increase shipping volume and improve customer service. Develop new customer acquisition strategy to grow the Small and Occasional Customer Segment using digital marketing techniques including digital customer profiling and targeting, SEO, online advertising, and marketing automation methodologies. Research and map customer online journey to improve customer user experience, enhance awareness and consideration, and ensure smooth customer onboarding and nurturing. Lead marketing and communications activities to grow Industrial Manufacturing segment logistics business. Responsibilities include managing trade associations, trade shows, and collaborating with District Marketing and Business Development teams.

  • Senior Retail Channel Manager

    Aug 2019 - Dec 2020

  • Small Business Digital Marketing

    Jul 2017 - Aug 2019

  • Senior Marketing Manager

    Jun 2013 - Jul 2017