
Tamara Joy Omomo
Public Relations Volunteer

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About me
Growth Marketing Manager @Monda @Datarade | Monetize Data, Fuel AI.
Education

02 Academy lagos
-Professional course AdvertisingActivities and Societies: I learnt concept origination, copywriting, the concept of storytelling as well as digital marketing strategy and business strategy at the 02 Academy Lagos. I was also exposed to branding both corporate and personal branding.

University of Lagos, Nigeria
-BSc. Mass communication (Public Relations And Advertising)
Miami Ad School Europe
-Portfolio Certificate Creative TechnologyCurrently taking part in the creative technology portfolio program with the Miami Ad School Europe.This course explores forward thinking methods to harness the power of technology to solve marketing problems.Our instructors are industry experts from the most awarded advertising agencies and the biggest technology companies in the world. With their wealth of knowledge/experience, we are exposed to real life briefs and are tasked on creating solutions that solve real life… Mehr anzeigen Currently taking part in the creative technology portfolio program with the Miami Ad School Europe.This course explores forward thinking methods to harness the power of technology to solve marketing problems.Our instructors are industry experts from the most awarded advertising agencies and the biggest technology companies in the world. With their wealth of knowledge/experience, we are exposed to real life briefs and are tasked on creating solutions that solve real life problems.We are constantly pushed to bring in our best by participating in global award competitions and Hackathons. Weniger anzeigen
Experience

The Expedition Conference
Aug 2016 - Aug 2017Public Relations Volunteer
Noah's Ark Communications
Jan 2018 - Jan 2018Student Intern1. Collaborated with the creative team to produce consistent social media content for Instagram, Facebook, LinkedIn, Twitter, and Youtube2. Managed and interacted with clients' followers on a daily basis. 3. Conducted platform analysis for insights to inform content creation for each social media platform.

Brookhouse International Ltd
Jun 2018 - Jan 2019Digital and Content Marketing Strategist1. Developed consumer-focused digital strategies and tailored campaigns based on market research for digital channels2. Managed digital communities, cultivated strong client relationships through active social media engagement, and analyzed web traffic for enhanced online visibility 3. Designed and executed social media campaigns, executed targeted ads and managed the company's digital/marketing budget while creating content for LinkedIn, Facebook, Instagram, and Blogs.

The Hook Creative Agency
Jan 2019 - Feb 20211. Collaborated with a cross-functional team in developing campaign strategies and creative concepts for assigned brands2. Conducted comprehensive research on markets, trends, competitors, and consumer behavior for agency clients.3. Created presentation decks and strategy documents for client presentations and campaigns.Managed content strategy, social media calendars, and digital communities for clients, while continuously devising engagement strategies.4. Oversaw content creation for each client brand on digital platforms. Weniger anzeigen
Senior Brand Executive
Jan 2020 - Feb 2021Brand Executive
Jan 2019 - Jan 2020

CHINI Africa
Feb 2019 - Apr 2019Content Manager
Enterscale
Feb 2021 - Apr 2022Growth Marketing ManagerAt Enterscale, I led multi-channel campaigns, demand generation, and performance marketing initiatives. Tasked with crafting impactful content and managing automated marketing campaigns to drive engagement and lead conversion. I leveraged industry insights and data-driven strategies to optimize marketing efforts and deliver measurable results.Specialize in:- Creating compelling content for newsletters, webinars, and marketing materials- Implementing strategic lead nurturing and demand-generation initiatives- Utilizing performance marketing techniques to maximize ROI- Engaging audiences with relevant and insightful information about our client.- Organized and managed AMA sessions and other live webinars Weniger anzeigen

Arden & Newton
Jun 2022 - Jan 2023Marketing Manager - Content & Campaign Team Lead1. Orchestrated successful product launches and feature rollouts, driving significant customer acquisition and enhancing brand affinity. 2. Spearheaded creative direction for diverse digital and traditional campaigns, boosting brand recognition and customer loyalty.3. Collaborated with brand teams to develop innovative branding and promotional strategies, differentiating clients in competitive markets.4. Defined content strategy and tone for multiple brands, ensuring alignment with brand messaging and market positioning.5. Crafted compelling copy for various marketing campaigns, including blog posts and articles, to enhance engagement and brand voice.6. Led the creation of dynamic audio-visual content for platforms like Instagram Reels and TikTok, effectively leveraging trends to amplify brand presence.7. Facilitated brainstorming and creative sessions, fostering a collaborative environment that drives innovative solutions and team success. Weniger anzeigen

THE ARC
Jan 2023 - Aug 2023Concept Marketing Manager- Conducting in-depth market research and competitive analysis to uncover trends and seize opportunities.- Collaborating with cross-functional teams to fine-tune product messaging and ensure alignment with customer needs.- Setting the strategic tone for brand marketing, developing go-to-market strategies, and executing integrated campaigns across multiple channels.- Owning the content production process, from maintaining the content calendar to delivering engaging articles, educational materials, and product narratives.- Led the creation of dynamic content for platforms like TikTok and Instagram, and managed high-quality production shoots with video partners.- Overseeing social media management, achieving a 60% increase in interactions through innovative and resonant content. Weniger anzeigen

APItoolkit
Aug 2023 - Jan 2024Growth Marketing ManagerAt APItoolkit, I lead the growth marketing initiatives, overseeing key activities that drive demand generation and user acquisition. I manage multi-channel ABM campaigns, optimize lead nurturing, and implement performance marketing strategies to boost engagement and pipeline growth. My efforts span content creation, email campaigns, marketing automation, and the strategic use of data to improve overall marketing effectiveness. I also focus on enhancing brand visibility through targeted outreach, podcast & event appearances, organizing webinars, leveraging digital channels, and improving customer retention, contributing to a streamlined and scalable marketing process. Weniger anzeigen

Monda
Jan 2024 - nowMarketing and Growth Manager
Licenses & Certifications
- View certificate

Advanced Product Marketing
LinkedInAug 2023 - View certificate

Create a Go-to-Market Plan
LinkedInAug 2023 - View certificate

The Fundamentals of Digital Marketing
Google Digital Skills For AfricaSept 2018
Honors & Awards
- Awarded to Tamara Joy OmomoMiami Ad School Scholarship Competition Miami Ad School 1. März 2019
- Awarded to Tamara Joy OmomoADVAN FUTURE LEADERS OF MARKETING AWARDS ADVERTISERS ASSOCIATION OF NIGERIA 1. November 2017 Emerged First Runner Up for the ADVAN Awards students category. I was given a creative brief to solve a marketing challenge, represented my school, University of Lagos, and emerged first runner up competiting with students from other universities like Covenant University, Pan-Atlantic University amongst others
Languages
- enEnglish
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