Kristina Simons

Experience

• 

  MetaRail, Inc.

  Jan 2017 - Oct 2017

  Financial Analyst

  Financial analysis and analytics. Forecast modeling using linear models, analytics lead and business insights.

• 

  LeadStack Inc.

  Oct 2017 - Jan 2018

  Research Analyst
• 

  Salesforce

  Jan 2018 - Mar 2023

  Lead and executed high-impact customer studies that measured KPIs used in Dreamforce keynote presentations, marketing first call decks, sales, and AE pitch decks, press and analyst briefings, and numerous ad campaigns. Worked with stakeholders to understand needs, write surveys, collect data, analyze results and build presentations. Owned and delivered multiple quantitative research studies including brand health, customer success metrics, NPS, drivers analysis, CSAT, win/loss, competitive marketing scorecard, and competitive insights. Managed and worked alongside vendors for complex data models (multi-variant regression, Bayesian, linkage models). Synthesized output of vendor data models into presentation decks for status updates and QBRs. Show less

  • Manager, Brand Insights & Product Analytics

    Dec 2021 - Mar 2023

  • Manager, Customer and Market Insights

    Feb 2021 - Jan 2023

  • Senior Insights Analyst, Customer and Market Insights

    Feb 2019 - Feb 2021

  • Data Insights Analyst, Customer and Market Insights

    Jan 2018 - Feb 2019
• 

  GoDaddy

  Jul 2023 - Mar 2024

  Sr. Manager, Marketing Analytics and Drivers

  Drove comprehensive data analysis to understand the impact of NPS and other metrics on customer lifetime value and churn. Analyzed historical and current data sources to identify the drivers of NPS and model the impact of changes in Marketing and brand metrics.Lead projects to understand and model NPS drivers and quantify the impact of Brand Metrics with Data Science, Global Research, Support, Pricing and Product teams.

• 

  Amplitude

  Apr 2024 - now

  Customer Analytics and Insights Manager

  Conducted exploratory data analytics to understand customer behavior insights and develop actionable churn mitigation strategies.Utilized data science modeling to drive customer retention initiatives.Influenced and lead data and KPI measurement strategies across engineering, sales, and marketing teams.Collaborated with cross-functional teams to implement data-driven solutions for customer analytics.