Isabelle Michaud

Experience

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  Seven!

  Jun 2009 - Mar 2011

  Critical role in re-defining the full brand identity and re-building a brand (Mine by BNP Paribas Fortis). Concerning execution; building a website and a content-plan, coordination of ATL-campaigns, editor in chief for on-& offline magazine and building up joint promotions and partnerships. Briefing of the graphic team and the coordination of the assistant project manager.

  • Project Manager

    Jul 2010 - Mar 2011

  • Assistant Project Manager

    Jun 2009 - Jul 2010
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  Mo Ka

  Mar 2011 - Sept 2012

  Account Manager

  Daily account management for all kind of BTL-activities: online, guerilla marketing, content marketing, direct marketing. Development of (online) strategies and communication plans for brands as Magnum, Philip Morris, Puratos, Alpro, Randstad, Coca Cola.

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  Weleda Benelux SE

  Sept 2012 - Dec 2016

  Responsible for the development and execution of the sales & trade marketingstrategy for Belgium, the tailormade activities and brand presence at Key Accounts. Defining right portfolio choices per account & propose innovations. Managing the budget. Working closely with NL brand marketing department to translate marketing activities into suitable actions for the Belgian market. Translate the brand marketing & sales strategy into concrete actions. Development of instore marketing concepts and organization of brand activations activities such as road shows, fairs, instore demonstrations, workshops. Setting up joint promotions with strategic partners.

  • Trade Marketing Manager Belgium

    Sept 2013 - Dec 2016

  • Customer Marketing & Brand Activation

    Sept 2012 - Aug 2013
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  Mars

  Jan 2017 - Oct 2019

  Leading developments and executions of plans which makes the marketing flywheel spin faster. Leading a strategic transformation from B2B-marketing focus to a consumer focus marketing department, with a focus on online marketing. Tracking portfolio and promotions/activation performance and adapt plans where needed. PMR lead in the S&OP+ process and piloting for the perfect store concept in BeLux. Responsible for full marketing budget.

  • Marketing & Portfolio Manager - Royal Canin SPT R.

    Mar 2018 - Oct 2019

  • Portfolio & Trade Marketing Manager- Royal Canin SPT R.

    Jan 2017 - Sept 2019
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  Coup de Foudre marketing

  Sept 2019 - now

  Founder

  I Started my own marketing agency with 1 clear mission: create great marketing. This by helping companies out on big projects, closing gaps in the marketing teams or by providing extra support while needed. And also by working on (re-)branding projects for companies and brands. B2B marketing & Content marketing are my 2 marketing crushes. Take a look at www.coupdefoudre.me

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  Pantarein Publishing

  Nov 2019 - Feb 2020

  Strategic Marketing Consultancy

  Nov'19 - Jan'2020 : Leading a strategic marketing excercise in order to build a solid marketing strategy. Translating the strategy into ready-to-roll marketing & communication plan. Feb'2020 - ... : Strategic support & working on a project base for this amazing company

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  Phoenix Contact

  Feb 2020 - Dec 2021

  Marketing Project Manager

  Offering some helping hands to the marketing department mixed role: giving strategic advice and help making strategic decision in combination with operational roll-out of the projects. • Starting up a newsletter programme: Building newsletters, planning, tracking,.. • Running social posts and introducing accurate reporting & follow ups.• Setting up & lead online consumer oriented projects.• Building a content plan & marketing overview.• Setting up a field marketing plan including : mystery shopping and store audits• Research for opportunities and make plans to jump on them! Show less

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  MAKEOUT

  Jan 2022 - Jun 2022

  Project Manager

  Feeling like a fish in the water at this agency specialised in strategy & branding. Helping them in daily project & account management. (Replacement : maternity leave) • Planning team & projects • Prepare & lead strategic excercises• Prepare & follow up creative briefing • Financial administrations: Offers, Facturation, Timesheets

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  CURAFYT

  May 2022 - Jan 2023

  Marketing Manager

  Mission: Boosting your besties (dogs/horses)health with natural dietary supplements. My part in this story: Building a strong Marketing Strategy & Solid marketing plan while taking responsibility for the roll-out of all marketing activities already on the agenda: * Rebranding * Optimize website * Set-up e-Mail marketing & automation * Marketing campaigns (online- offline)* Events & trade fairs* B2B Marketing Plan * ...And that for 2d/week!

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  CÎME Skincare

  Jun 2022 - Sept 2022

  Marketing Manager

  Mission: Convinving the world that we are all Honestly Beautiful, such as CÎME Skin Care.My part in this story: I am taking the full marketing agenda under my wings:* Redefining brand strategy & brand story * Build & roll-out MarCom plan* E-mail marketing B2C & B2B * Trade Marketing * Coördination of the agencies* ....

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  KLINGER Belgium

  Oct 2022 - Jul 2023

  Strategic Marketing Consultancy

  Mission: Building a B2B marketing department!My part in this story: Define the internal & external needs, setting the basic right, create a branding identity for Klinger Belgium and deploy a marketing & communication plan. In a nutshell : Start2Marketing!

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  GROUPE CHOUX DE BRUXELLES

  Feb 2023 - Feb 2024

  Strategic Marketing Consultancy (Freelance)

  Mission: Strategic consultancy for all the brands/entities of Choux de Bruxelles Group: • Identify & map the marketing needs for each entity • Write a marketing strategy incl. definition of the marketing mix and clear consumer journey per entity • Write a strategic marketing roadmap + 3 years per entity• Set up processes for the WoW within the marketing department• Write recommendation and 3y vision for marketing departement structure & WoW

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  UCLL

  Sept 2023 - now

  Guest Lector

  Inspire management students while teaching the following courses: - Strategic Marketing- Category Management- Retail marketing- Consumer behavior- Innovative retail

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  Sirris | Innovation forward

  Feb 2024 - now

  Communication & Marketing Project Consultant

  Leading Marketing & Communication projects in this inspirational B2B environment • Define MarCom Plan• Content marketing: SEO optimization, Social Media Management, e-mail marketing, drive content plan • Campaign Management: drive online & offline campaigns• Result-driven marketing: Set-up tracking tools (GA, Looker Studio, ...),Start reporting & adapt plans to it.