Lyle Payne Morgan Smith

Lyle Payne Morgan Smith

Literary Assistant to Senior Vice President of the Literary Department and second Literary Agent

Followers of Lyle Payne Morgan Smith2000 followers
location of Lyle Payne Morgan SmithNew York, New York, United States

Connect with Lyle Payne Morgan Smith to Send Message

Connect

Connect with Lyle Payne Morgan Smith to Send Message

Connect
  • Timeline

  • About me

    Data Science Director, Instagram

  • Education

    • Metis

      -
    • Hawken School

      2001 - 2005
    • Colgate University

      2005 - 2009
      Bachelor of Arts Graduate English, minor in Economics
  • Experience

    • International Creative Management

      Oct 2009 - May 2011
      Literary Assistant to Senior Vice President of the Literary Department and second Literary Agent

      • Collaborated with agent to draft pitches for book sales and develop marketing and publicity plans for proposals.• Assisted in managing client relationships throughout ICM’s departments to promote exposure across media outlets.• Evaluated queries and manuscripts for agents’ consideration and gave editorial feedback on prospective authors.• Oversaw and managed client deliverables through the publication process from initial sale to official release.

    • Activate Consulting

      Aug 2011 - Jan 2015
      Associate

      Activate is a smart, fast, and nimble next generation strategy consulting firm.Example projects:• Conducted analysis of NYC sports venue to identify under-utilized assets and upside from dynamic ticket pricing• Developed digital strategy and analyzed key client segments to define customer experience and go-to-market strategy for auction house; evaluated acquisition targets and conducted due diligence to support investment thesis• Facilitated “hackathon” to define new storytelling paradigm for publishing group within large, diversified, media company• Led user research assessing opportunity to enter education market for strategy team within large, diversified, media company; collaborated with team to define product’s requirements, user journeys, business case and go-to-market strategy• Led program management for “virtual start-up” within Thomson Reuters, managing deliverables and coordinating internal stakeholders & vendors to launch new consumer-facing news site, component applications, CMS & API• Collaborated with working team to identify key growth opportunities for well-known NY-print publication• Identified key growth opportunities for established music events company• Led user and market research assessing growth opportunities for leading lifestyle brand Show less

    • Metis

      Jan 2015 - Apr 2015
      Data Scientist

      Metis is an immersive program focused on teaching the design, implementation and communication of data science projects. The program is largely Python based and leverages statistical packages, such as sci-kit learn and StatsModels, for data analysis. Example projects:• Leveraged python to analyze MTA subway data and identify traffic patterns over time in NYC subway system• Analyzed Oscar nominated movies by scraping for information on over 15,000 films using python Beautiful Soup; analyzed dataset to understand importance of distribution partners in predicting movie gross• Built MySQL database on DigitalOcean cloud server to store spending information from the Consumer Expenditure Survey. Trained and tested multiple supervised learning classifiers to develop model to predict household demographics based on analysis of spending data, created visualization with d3.js Show less

    • BuzzFeed

      Jun 2015 - Jul 2019
      • Senior Data Science Manager

        Jul 2018 - Jul 2019
      • Data Science Manager

        Jul 2017 - Jul 2018
      • Senior Data Scientist

        Nov 2016 - Jul 2017
      • Data Scientist

        May 2016 - Nov 2016
      • Data Analyst

        Jun 2015 - May 2016
    • Instagram

      Jul 2019 - now

      I lead the Instagram Sharing Data Science Organization, which builds and operates Instagram's core consumer sharing products including Instagram Stories, Instagram Direct, and Avatars. Over the past two years, we built the Add Yours sticker, shipped Story Likes, launched Notes and introduced Avatars to Instagram.

      • Data Science Director, Instagram

        Mar 2023 - now
      • Data Science Manager, Instagram Sharing

        Jul 2019 - Mar 2023
  • Licenses & Certifications

    • Content Strategy for Professionals: Engaging Audiences for Your Organization

      Coursera Course Certificates
      Feb 2014
      View certificate certificate
    • Neural Networks and Deep Learning

      Coursera
      Oct 2017
      View certificate certificate
  • Volunteer Experience

    • Volunteer

      Issued by Project Sunshine on Jan 2013
      Project SunshineAssociated with Lyle Payne Morgan Smith