Lyle Payne Morgan Smith

Experience

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  International Creative Management

  Oct 2009 - May 2011

  Literary Assistant to Senior Vice President of the Literary Department and second Literary Agent

  • Collaborated with agent to draft pitches for book sales and develop marketing and publicity plans for proposals.• Assisted in managing client relationships throughout ICM’s departments to promote exposure across media outlets.• Evaluated queries and manuscripts for agents’ consideration and gave editorial feedback on prospective authors.• Oversaw and managed client deliverables through the publication process from initial sale to official release.

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  Activate Consulting

  Aug 2011 - Jan 2015

  Associate

  Activate is a smart, fast, and nimble next generation strategy consulting firm.Example projects:• Conducted analysis of NYC sports venue to identify under-utilized assets and upside from dynamic ticket pricing• Developed digital strategy and analyzed key client segments to define customer experience and go-to-market strategy for auction house; evaluated acquisition targets and conducted due diligence to support investment thesis• Facilitated “hackathon” to define new storytelling paradigm for publishing group within large, diversified, media company• Led user research assessing opportunity to enter education market for strategy team within large, diversified, media company; collaborated with team to define product’s requirements, user journeys, business case and go-to-market strategy• Led program management for “virtual start-up” within Thomson Reuters, managing deliverables and coordinating internal stakeholders & vendors to launch new consumer-facing news site, component applications, CMS & API• Collaborated with working team to identify key growth opportunities for well-known NY-print publication• Identified key growth opportunities for established music events company• Led user and market research assessing growth opportunities for leading lifestyle brand Show less

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  Metis

  Jan 2015 - Apr 2015

  Data Scientist

  Metis is an immersive program focused on teaching the design, implementation and communication of data science projects. The program is largely Python based and leverages statistical packages, such as sci-kit learn and StatsModels, for data analysis. Example projects:• Leveraged python to analyze MTA subway data and identify traffic patterns over time in NYC subway system• Analyzed Oscar nominated movies by scraping for information on over 15,000 films using python Beautiful Soup; analyzed dataset to understand importance of distribution partners in predicting movie gross• Built MySQL database on DigitalOcean cloud server to store spending information from the Consumer Expenditure Survey. Trained and tested multiple supervised learning classifiers to develop model to predict household demographics based on analysis of spending data, created visualization with d3.js Show less

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  BuzzFeed

  Jun 2015 - Jul 2019

  • Senior Data Science Manager

    Jul 2018 - Jul 2019

  • Data Science Manager

    Jul 2017 - Jul 2018

  • Senior Data Scientist

    Nov 2016 - Jul 2017

  • Data Scientist

    May 2016 - Nov 2016

  • Data Analyst

    Jun 2015 - May 2016
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  Instagram

  Jul 2019 - now

  I lead the Instagram Sharing Data Science Organization, which builds and operates Instagram's core consumer sharing products including Instagram Stories, Instagram Direct, and Avatars. Over the past two years, we built the Add Yours sticker, shipped Story Likes, launched Notes and introduced Avatars to Instagram.

  • Data Science Director, Instagram

    Mar 2023 - now

  • Data Science Manager, Instagram Sharing

    Jul 2019 - Mar 2023