Kevin Root

Experience

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  Reed Elsevier

  Oct 2006 - Mar 2012

  Production Coordinator

  Managed advertising operations for FireRescue, Public Safety Communications, and FirefighterNation.com, coordinating and trafficking materials for 200+ clients, ensuring timely and accurate delivery.Contributed to a significant revenue increase by leveraging in-house design skills to produce client advertisements and internal marketing materials using Adobe InDesign, Photoshop and Illustrator.Streamlined the editorial-to-print workflow by optimizing the prepress and publication stages, reducing redundancy and production time, resulting in a more efficient process. Show less

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  MiresBall & i.d.e.a.

  Mar 2012 - Jul 2013

  Account Manager

  Delivered every project, ranging from $10K to $200K, on schedule and under budget with minimal scope creep, by spearheading strategic account management, optimizing resource allocation and maintaining strict budget control for clients including Intel.Successfully delivered a 24-hour pitch for Eddie Bauer, resulting in sustained long-term relationships, through effective leadership, crisis management and team coordination.Enhanced the agency's ability to secure both retainer and standalone projects by managing creative and branding from concept to completion, employing strategic planning and effective communication protocols.Streamlined vendor management and secured cost savings, which bolstered project deliverability and generated repeat business through the development of a network of preferred suppliers.Optimized operational efficiencies and minimized errors by developing the SOP manual as the agency's in-house expert on Workamajig management software, which standardized procedures and reduced project redundancies.Ensured accuracy and quality across all outgoing deliverables, including RFPs, RFIs and SOWs, through meticulous proofreading and editing, contributing to enhanced agency reputation and client trust. Show less

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  Owner of Rooted Fitness

  Jan 2014 - Dec 2024

  Client Relations, Project Manager

  Successfully owned and operated sole-prop business for 10 years, overseeing all aspects of business development, operations and client relations.Achieved high client retention and long-term loyalty by delivering personalized one-on-one training programs, maintaining clear communication and adapting fitness plans to individual needs.Led the in-house revamp of La Jolla Sports Club's WordPress website and marketing collateral to expand reach beyond the local geographies; increased membership base and modernized online engagement through blog, Instagram and MindBody integrations.Developed and implemented innovative marketing strategies, including personalized training session deals and community events, which boosted sales and fostered a deeper community bond, leading to increased session bookings and prolonged member engagement.Collaborated on the creation of promotional materials and event strategies for Bird Rock Fit, which boosted market presence and customer engagement, evidenced by sustained increases in membership and session retention. Show less

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  JLL @ Nike Global Places and Services

  Mar 2023 - Jul 2024

  Project Coordinator

  Completed a major relocation project for Nike Basketball Sports Marketing inventory two weeks ahead of schedule and $10K under budget by leading cross-functional teams in managing and liquidating ~$100K of high-value footwear and reorganizing thousands of unique shoes.Independently analyzed over 5,000 storage bays across the Nike campus, resulting in a data-driven real estate optimization plan that identified significant cost savings and improved product movement efficiency by securing approvals, building trust with stakeholders, and delivering actionable insights for space utilization.Enhanced space utilization and streamlined Nike's organizational processes by collaborating with product owners and relocation project managers; served as subject matter expert for storage and organization, as well as established trust and optimized workflows, which improved real estate efficiency and team productivity within a rapidly changing environment. Show less

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  Perenso

  Sept 2024 - now

  Customer Success Tech, Client Service Representative

  As a Customer Success Technician at Perenso, I specialize in onsite event support, ensuring a seamless experience for our customers using Perenso’s industry-leading tradeshow technology.What I Do:Onsite Event Support – Set up, troubleshoot, and optimize Perenso’s registration stations, ordering software and other hardware to address friction points and ensure smooth operations at trade shows and events.Customer Training & Assistance – Guide exhibitors, vendors and attendees in utilizing Perenso’s platform for ordering, sales tracking and lead management.Technical Troubleshooting – Quickly diagnose and resolve issues, ensuring minimal disruptions during events.Collaboration & Feedback – Work closely with event organizers and internal teams to enhance user experience and improve Perenso’s solutions. Show less