Silvia Mello

Experience

• 

  UN Women

  May 2005 - Jun 2006

  Communication Intern and Trainee

  Responsible for the Communication Department's projects, such as updating the website, the publications, part of the UN Communication Work Group (Brazil).Today UNIFEM is called UN Women.

• 

  Brasil Telecom

  Sept 2008 - Mar 2009

  Digital Marketing Analyst

  Responsible for digital projects.

• 

  Radiola Design & Publicidade

  Sept 2009 - Jan 2011

  Digital Planner

  Strategic planning for clients in the real estate market (Odebrecht, Faenge, HC Construtora), restaurants (Carpe Diem, Maki Temakeria), retail industry (Casa Rio Grande do Sul and Grupo Sermec), school (Colégio JK).

• 

  Grupo TV1

  Jun 2011 - Aug 2011

  Freelancer-Content Manager

  Responsible for collecting, organizing and publishing the content for the Presidency of Brazil's new website (www.planalto.gov.br). Working with SECOM.

• 

  Radiola Design & Publicidade

  Jan 2012 - Feb 2012

  Freelancer -Digital Planner

  Responsible for Sebrae's digital strategy for Campus Party Brazil 2012.

• 

  Grey Group

  Jun 2012 - Oct 2013

  Digital planning supervisor

  Clients: Avon, GlaxoSmithKline (GSK), Senac RJ

• 

  HAVAS DIGITAL

  Nov 2013 - May 2016

  Strategic Planning Manager

  Clients: Danone, China in Box, Gendai, Telecine

• 

  Publicis Brasil

  May 2016 - May 2021

  - Clients: Heineken, Procter&Gamble, SANOFI, SENAC, Motorola, Lenovo, Disney- Advertising / Branding / Business: market challenges, consumer insights, data-driven brand building - Empathetic researcher and active on workshops (consumer interviews, co-creation, test & learn iterations, etc) - Collaboration and coordination with other departments & agencies - Developing, implementing and organising the Agile Lion work (with other partners): a digital content cell for clients - Pitch skills: from storytelling to presentation- Alignment with global teams / Regional strategy for LATAM clients- Leading a team of 6 / Project management skills.- Meetings with Directors and C-Level Show less

  • Strategic Planning Director

    Jun 2018 - May 2021

  • Strategic Planning Manager

    May 2016 - Jun 2018
• 

  WMcCann

  Jun 2021 - Mar 2022

  Strategic Planning Director

  Client: SEARA & JBS

• 

  Leap R&D Corp.

  Apr 2022 - Jun 2022

  Chief Marketing Officer

  -Leading the Marketing strategy for a Canadian tech startup-Startup at initial stage: support to product & business development areas

• 

  Self-employed

  Jul 2022 - Jan 2025

  Strategy & Research Consultant

  Strategy and Research projects for iFood, Digitas Mexico/Purina LATAM, Developers/ Procter & Gamble, Pepsico and other clients.

• 

  AlmapBBDO

  Nov 2024 - now

  Diretora de estratégia