Jeremy Abbott

Experience

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  CapeTownToday

  Jun 2000 - Jun 2014

  Owner at CapeTownToday
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  Acceleration

  Jan 2008 - Jul 2011

  Facilitating technical and ad operations services with Technical Account Managers (TAM’s) and Campaign Managers (CM’s) Develop and facilitate product knowledge of technology platforms and best practice processesLead system implementations, migrations, tag audits and troubleshooting – DoubleClick-related Delivery of trafficking, technical support, remote and on-site product training for clientsProduce and maintain client-specific process documentationManage the resourcing and workload across multiple time zonesProactively problem-solve ad serving issues, possess in-depth understanding of assigned clients’ site functionality, knowledge of all ad products available on the sites, including specs, general availability and performance of ad units Show less Trafficking, campaign management and day-to-day ad operations support for clientsProvide technical account management and product support to assigned clientsIdentify, reproduce, and resolve technical issues as they relate to Google’s DFP and DFA product suitesProvide support or daily Technical Account Manager (TAM) communications via email, telephone, Skype or the Acceleration support portalAdvising clients on how best to increase ad revenue, manage inventory and use trafficking best practices in the DFP toolCreate and deliver reports to internal and external clients as neededDocument and track technical issues and processes internally and externallyKeep abreast of all product developments and industry knowledge and trends Show less

  • Acting Head of Publisher Ad Operations

    Jan 2011 - Jul 2011

  • Publisher Ad Operations Senior Manager

    Sept 2009 - Dec 2010

  • Publisher Services | Technical Account Manager

    Jan 2008 - Sept 2009
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  Hypenica

  Dec 2011 - Apr 2013

  I develop and execute digital strategies for businesses.Depending on the specific client’s requirements, this can include:Developing and implementing content marketing plans Writing and optimising content for the web Developing and implementing strategies for specific social media profiles,Training team members to use social media and email marketing platforms Software vendor selection (email, social media and adserving platforms) based on business requirementsBuilding websites in Joomla or Wordpress Briefing designers to create web ready images for social media profiles and web content Creating and sending html emails using GraphicMail and MailChimp Conducting on and off page SEO Configuring google analytics, defining goals, setting up reports and make recommendations based on reports Setting up and monitoring Google and Bing webmaster tools and make recommendations based on reports Show less

  • Digital Marketing Specialist: TotallyConcrete Expo

    Nov 2012 - Apr 2013

  • Digital Marketing Consultant

    Dec 2011 - Apr 2013
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  Primedia Online

  May 2013 - Jul 2014

  Busines Unit Head: 365 Digital

  Day to day management of the 365 Digital business unit. Responsible for 365 Digital revenue and budget achievement.Acquire new 365 Digital and ADTECH clients. Manage the strategic direction and outcomes of 365 Digital.Grow the ad operations team, lead internal innovation and implement best practicesStakeholder management, including ADTECH AG and Dash of Lime Publisher Networks. Work closely with the DOL Publisher Network in support of their growth and revenue efforts. Work with ADTECH re-sale and DOL publishers to assist with on boarding, trouble shooting and consultation. Show less

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  SouthernX

  Jul 2014 - Oct 2016

  Consultant

  Onboard new publishers into the SouthernX ecosystem and troubleshoot and resolve any implementation issues.Analyze publisher data and develop and implement strategies to optimize yield of publishers’ indirect inventory channels.Review, evaluate and implement sell-side technology stacks and solutions.Train brands and agencies in buying inventory across SouthernX publishers.Analyse campaign data and provide performance optimization recommendations to buyers

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  24.com

  Nov 2016 - Jul 2018

  Programmatic Technology Lead

  Work closely with publishers and sales team to develop and execute programmatic campaigns for agencies and clients through Private Market Places and Programmatic Guaranteed campaigns.Set up, monitor performance and optimise programmatic campaigns to meet client kpi's.Develop and implement publisher yield strategy.Keep up to date with sell side industry developments, review and implement new technologies where relevant. Stay up to date with relevant technologies, including but not limited to Doubleclick for Publishers (DFP), Google Ad Exchange and Appnexus. Maintain channel relationships with technology partners.Responsible for monthly programmatic billing.Manage SpaceStation technical services and support team.Work closely with 24.com product owners and development team to test and implement new ad serving landscapes and products.Troubleshoot ad serving issues accross 24.com stable of websites and mobile apps. Upskill and provide technical support and training to Spacestation ad operations team as required. Show less

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  Sprout Performance

  Aug 2018 - Aug 2020

  Publisher Relationship Manager

  Manage relationships with all major publishers in South Africa on behalf of clients. Set up PMP’s with publishers based on client requirements and kpi’s, monitor performance and report accordingly. Develop and implement strategies for clients. Book, manage, analyse, optimise and report on campaigns using the Google Marketing Platform as well as social platforms including Snapchat, Facebook and Twitter.Develop and implement data driven audience framework for clients using GA360Compile meaningful monthly analysis and reports for clients.Work closely with finance and in market account management teams to ensure accurate monthly reconciliation and invoicing. Show less

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  Sprout Performance Partners

  Aug 2020 - Oct 2023

  Head Of Consulting

  The Sprout Performance Partners consulting team conducts digital maturity assessments using the Google/BCG framework with clients, designs technology roadmaps based on the outcome of the assessment and implements solutions with client teams to ensure their businesses are future proofed for the challenges of an evolving digital marketing ecosystem.A certified Google Marketing Platform (GMP) partner, we implement Google products including CM360, DV360, Datastudio, Creative, Optimize and Big Query for our clients or their agencies based on their specific digital marketing objectives. As head of the consulting team I am responsible for managing engagements with direct, channel and agency clients, supporting the business development team in new client engagements and driving the strategic objectives of the consulting unit. Show less

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  FNB South Africa

  Oct 2023 - now

  Head of Technology @ Team Gizmo