Brittany Wienke

Experience

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  University of Florida

  Aug 2009 - May 2013

  Student

  Layout/Design Editor and Business Manager for Tea Literary MagazineContribute to the group effort of designing the physical and digital annual editions of the student-run literary magazine.English Society TreasurerManage and allocate all funds.Work with Student Government and English Society President to create and balance a yearly budget.

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  WUFT-FM

  Aug 2010 - Jun 2012

  Reporter/Producer/Host

  Conducted interviews over the phone and in the field, edited sound, and wrote pertinent and timely news stories under deadlines for 100,000-watt station.Wrote, produced, and anchored live hourly newscasts, an hour-long newsmagazine, and the local early-morning program.Sold outstanding pieces to Florida Public Radio for statewide broadcast.

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  UF College of Journalism and Communications

  May 2011 - May 2013

  Bickel Fellow

  Redesigned, updated, and maintained multimedia properties’ and college’s websites.Used HTML5, CSS3, Dreamweaver, and WordPress on a daily basis.Worked flexibly in multiple content management systems.

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  Digital Brands Inc.

  Aug 2012 - Dec 2012

  Web Marketing/Editorial Intern

  Manage free-lance writers, edit their work, and manage and upload content.Research content, marketing, and branding strategies for online verticals.

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  Penguin Group USA

  May 2013 - Apr 2015

  Publicity Assistant

  Planned and executed national print and digital publicity campaigns for +30 authors, political leaders, and high-profile business leaders including 5 New York Times bestsellers. Successfully pitched author broadcast appearances on mainstream media programming including the Fox Business Network and NPR's Fresh Air. Collaborated with global teams to coordinate international campaign activity.

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  Rainforest Alliance

  Apr 2015 - Feb 2020

  Positioned the organization as a solution-provider. Created institutional messaging on topics ranging from environmental policy to natural climate solutions. Hired, trained, and mentored media relations staff and consultants. Wrote and placed thought leadership pieces on behalf of CEO and senior management with millions of unique monthly viewers; published +25 articles covering topics such as rural livelihoods, forest restoration, and international environmental policy in top-tier media outlets including Scientific American, VICE, and Global Citizen. Contained 3 media crises during tenure, defending brand and organizational reputation from negative press; elevated institutional profile during the Amazon crisis in August 2019. Show less Redirected media relations function from fundraising support to include thought leadership. Prepared press releases, managed media relationships, and composed official responses to current events like the passage of the Paris Agreement. Planned, budgeted, and executed press trip component of organizational media strategy, and promoting media coverage via site visits with international journalists. Conducted press trips in Spanish and English to project sites in Costa Rica, Canada, and Mexico. Co-authored organizational social media strategy and trained staff in cross-platform digital engagement best practices. Increased Twitter reach by 20% year-over-year by developing new messaging strategy to extend appeal without alienating existing followers. Developed and administered media training program to prepare President, CEO, and other senior leadership for media interviews, including roleplay and hostile scenario training. Initiated and instituted bi-weekly language-learning calls with coworkers in Latin America to improve joint language skills, in Spanish and English. Show less

  • Senior Media Relations Officer, United States

    Jul 2018 - Feb 2020

  • Media Relations Officer, United States

    Apr 2015 - Jul 2018
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  The Best Bees Company

  Nov 2015 - Sept 2017

  Beekeeper

  Performed beekeeping duties, such as routine hive checks, swarm capture, hive splits, queen replacements, varroa mite checks and treatments, and honey extraction at established private residences

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  Brooklyn Botanic Garden

  Jun 2017 - Jun 2018

  Instructor

  Developed beekeeping curriculum and associated resources to guide students from introduction through advanced beekeeping techniques via large 3-hour classes with diverse student groups.

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  Yale School of Forestry & Environmental Studies

  Apr 2019 - Oct 2020

  Lead researcher on tropical forest restoration meta-analysis. Lead researcher on public health and environmental justice research for American Forests, focused on barriers and facilitators to tree-planting in neighborhoods with lower tree canopy. Independent solo researcher in the Azuero Peninsula of Panama, connecting silvopasture practices to Panama's Bonn Challenge commitment. Teaching fellow for Silviculture, a cornerstone forestry class, demonstrating depth and breadth of forest management knowledge. Managed 20-acre Christmas tree farm, including all harvesting operations, cash flow, labor, sales, and advertising; identified and trained management successor.

  • Researcher

    Apr 2019 - Oct 2020

  • Teaching Fellow

    Jan 2020 - May 2020

  • Christmas tree farm manager

    Apr 2019 - May 2020
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  Urban Resource Initiative

  Jan 2020 - Jun 2020

  GreenSkills Intern

  Conducted urban forest inventory, researched urban forest carbon credits, and performed street tree maintenance for an urban green jobs program. Responsible for species selection, surveying new planting sites, and community outreach in Spanish and English.

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  Natural Areas Conservancy

  Dec 2020 - Aug 2022

  Conservation Science Project Manager

  Lead organizational research efforts on conservation finance and carbon credits. Author of an urban silviculture practitioner guide (in press), drawing on original research, interviews, analysis, and synthesis. Presented on the guide at Society of American Foresters and Partners in Community Forestry in 2021.Created a new digital resource library from scratch. Helped create a national survey of urban forest managers to build a profile of how forests in cities are managed across the United States. Show less

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  The Nature Conservancy

  Aug 2022 - now

  Forest Projects Manager

  Originate and manage a portfolio of forest carbon offset projects.Integrate conservation easements and forest management certification into forest carbon offset projects.