Ajay Saini

Experience

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  Dada Industries

  Apr 2006 - May 2007

  Operations
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  Life Insurance Corporation of India

  Oct 2007 - Oct 2016

  Financial Advisor

  I am Financial Advisor

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  Wildnet Technologies Pvt. Ltd.

  Aug 2010 - Jan 2012

  PPC Executive

  Designation-PPC ExecutiveProjects:- Keywording, CR & Optimization, Ingenio Account Setup, Account SetupPlatform: Google Adwords , Bing Ads, Yahoo Ad Center, MSN, ADHERE, Ingenio & Superpages.Client: Marchex (AT&T)PPC: Custom Keyword research, Targeting Strategies, Unique Ad Creative work, Optimization Strategies.SEM: Experience in Search Engine Marketing: By PPC & Contextual advertising or, Targeted advertising (Demography based, Consumer based, Traffic based, Research based & Interactive advertising).Other Tasks: PPC project management by managing a team of 5 PPC executive (handling training/ operationl). Maintaining a regular communication with client.Professional Certification: Google Adwords Certified Individual (Passed GAP exam as on May/2011) Show less

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  Genexis Business Process Services Private Limited

  Jan 2012 - Sept 2012

  SEM - Team Lead

  Designation- SEM - Team Lead Current Profile- Internet advertising over Google Ad Words, Microsoft ad Center & 7Search.PPC: Custom Keyword research, Targeting Strategies, Unique Ad Creative work, Optimization Strategies.SEM: Experience in Search Engine Marketing: By PPC & Contextual advertising or, Targeted advertising (Demography based, Consumer based, Traffic based, Research based & Interactive advertising).Professional Certification: Google Adwords Certified Individual (Passed GAP exam as on May/2011)Working Status: Currently workingSpecialtiesGAP certified Professional,SEM: Search Engine Marketing,Online advertising, PPC Expert, Internet Marketing, Web Promotion. Show less

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  Agnosco IT Services Pvt. Ltd.

  Oct 2012 - Sept 2014

  SEM Manager (Process Manager)

  Platforms: Google Adwords, MSN Bing Ads, Facebook and Other Networks Responsibilities: Managing a team of 5 Technical Sales Executive & 4 Technical Support Executives Custom Keyword research Targeting Strategies Unique Ad Creative work PPC campaign design Generating Calls PROJECT DOMAINS:- Worked on projects related to Technical Support, Call Center Solutions, IT Support, IT Consulting, IT Service Desk.

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  Magnious Solutions (P) Ltd.

  Oct 2014 - Jan 2018

  Marketing Head

  Platforms: Google Adwords, MSN Bing Ads, Facebook and Other Networks Responsibilities: Managing a team of PPC Executive, SEO Executive. Account Creation Ad creation (Writing and testing Ad Copy) Keyword Search Targeting Strategies PPC campaign design Generating Calls, Leads PROJECT DOMAINS:- Worked on projects related to Call Center Solutions, IT Support, IT Consulting, IT Service Desk, Website Solutions, etc.

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  Freelancer (Contractor)

  Aug 2015 - now

  Consultant For Adwords, Bing Ads, Facebook, Amazon
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  Wildnet Technologies

  Feb 2018 - now

  Manager - PPC

  Platforms: Google Adwords, Bing Ads, Facebook and Other NetworksRoles & Responsibilities: Perform and generate reports for PPC, daily account management of pay per click accounts on Google AdWords, Bing and all the other different search platforms for clients with different platforms Monitor and evaluate search performance and search results across the major search channels Assist in the monitoring and maintenance of impression share, keyword bids, quality score, account daily and monthly budget caps and also other important metrics Proactively make strategic PPC campaign recommendations Monitor and administer reports, web analytics dashboards, and key reporting tools, and optimize key areas of importance to match up with client goals Manage and maintain updates for large keyword lists Craft lead generation and landing pages form for our content to distribute through relevant paid programs Keep pace with PPC industry and search engine trends and developments Provide creative ad copies as well as suggestions and interesting ad templates Understand client’s website in the management of Display network placement lists on Ad Networks such as Adwords, Bing and through other advertising platforms Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals Communication to team and management on project development, timelines, and results Utilize data modeling and bid management tools to maximize the effectiveness of PPC campaigns Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking, goals tracking, and other paid search initiatives Show less