River Marquez

Experience

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  Anderson-Abruzzo International Balloon Museum Foundation

  Jan 2018 - May 2018

  Communications Assistant

  Developed content for event invitations, flyers, promotional materials, and social media.Assisted with the creation of email marketing campaigns, press releases, quarterly newsletter, other written communications.

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  The Waite Company

  May 2018 - Jan 2019

  Public Relations Assistant

  Coordinated speaking engagements and outreach for neighborhood associations.Managed tourism & marketing content for social media calendars.Drafted/edited press releases, other written communications.

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  Siarza

  Jan 2019 - Apr 2021

  - Successfully developed and implemented strategic communication strategies, including researching target audiences, drafting key messaging, best practices and tactics.- Increased engagement by creating and maintaining editorial calendars for up to 15 clients.- Served as digital spokesperson and media liaison for clients, drafting talking points and disseminating information as needed. - Drafted and implemented press releases, speech materials, newsletters, brand books, websites and multimedia advertisements.- Served as the public face of the company at community events, board meetings and other public affairs. - Drafted and submitted award-winning social media and advertising campaign reports, consolidating year-long executions and evaluations.Awards: Cumbre Award - GoldEvents & Observances - Taste of Nob Hill November 2020Cumbre Award - GoldSocial Media - 66 DinerNovember 2020Cumbre Award - GoldWebsites, External - NMPRSA's New WebsiteNovember 2020 Show less Fostered mutually beneficial relationships to earn new clients through RFPs, proposals, Established budgets and pricing structures for new or updating contracts.Increased engagement by creating and maintaining editorial calendars for up to 15 clients.Served as digital spokesperson and media liaison for clients, drafting talking points and disseminating information as needed. Drafted and implemented press releases, speech materials, newsletters, brand books, websites and multimedia advertisements. Show less

  • Account Executive | Business Developer

    Jul 2020 - Apr 2021

  • Copywriter + Business Developer

    Jul 2019 - Jun 2020

  • Communications Intern

    Jan 2019 - Jun 2019
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  Freelance

  Apr 2021 - May 2022

  Independent Consultant

  Establish and execute digital marketing tactics for political communication and B2C companies.- Political advertising- Social media

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  Manhattan Strategy Group

  May 2022 - now

  Agencies served: - Office on Women's Health, U.S. Department of Health & Human Services- Administration for Children & Families (multiple projects), U.S. Department of Health & Human Services- Office of Elementary & Secondary Education, U.S. Department of Education- Office of English Language Acquisition, U.S. Department of Education- Office of Indian Education, U.S. Department of Education- Institute of Education Sciences, U.S. Department of Education- Multiple projects, U.S. Department of Labor- Leads multi-channel communications strategies and tactics for national health care & advocacy campaigns.- Collaborates with federal staff, department directors, and project directors to grow project presence and impact nationally or at project-specific levels.- Creates strategic communications campaign plans, contributing to the proposal writing process and strategizing with team members to develop win themes and highlight areas of expertise.- Enhances projects by implementing new digital strategies and innovative communications tactics, bringing journalistic, analytical, and design skills to each new team.- Develops infographics, public service announcements, podcasts, and other written products, establishing and reinforcing brand guidelines for new projects. - Analyzes key performance indicators to inform project paths forward and maximize audience reach, engagement, and growth. Generates reports based on KPIs to disseminate to project management and clients, consolidating months-long outreach.- Manages email marketing campaigns, curating content and working with staff to produce newsletters that garner above-average open rates. Show less

  • Managing Consultant

    Jan 2024 - now

  • Senior Consultant

    May 2022 - Jan 2024