Daniela Silva Cavallo

Experience

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  CNA Idiomas

  Aug 2011 - Dec 2011

  English Coach

  English coaching for kids ages 6-10. Help with questions, homework and extra activities

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  Marketing Jr. USP

  May 2012 - Mar 2013

  Member

  Member of the communication department, working with public relations.

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  AIESEC

  Sept 2012 - Jun 2013

  Member

  Mozaiko Project Manager: bring volunteers to work at a NGO in Sao PauloMember of external relations and corporate internships

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  CMAG - Competitive Market Analysis Group

  Feb 2013 - Aug 2013

  Business Intelligence Intern

  Competitive analysis of products and services, consumer insightsReports of online and offline media analysis, help in other adhocs to analyse competitive performance

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  Casa Brasil Londres

  Sept 2013 - Feb 2014

  Marketing Intern

  - Internship realized through a Business and Innovation scholarship of University of São Paulo- Focus in all marketing related activities in the company, especially public relations and social media

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  Mondelēz International

  Sept 2014 - Jun 2015

  Trade Marketing Intern

  - Trade Marketing Channel SupportFocus in direct local market promotional actions in Key Account and regional clients, macro marketing data analysis and reports- Budget ManagementPurchase orders and payments management, budget control

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  Little George

  Aug 2016 - Sept 2016

  Social Media monitoring - Freelancer

  Monitoring and analysis of engagement metrics in social media and press to measure ROI and ROE.

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  Rapp

  Feb 2017 - Jun 2018

  Business Intelligence Analyst

  Digital: Paid and Social media campaigns' analysis. Website and mobile performance.Technology and retail industry.CRM: Consumer behavior analysis with customer database. Definition of campaign segmentation, product behavior, and life cycle. Use of Tableau, Power BI, and basic SQL. Automotive industry.

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  Cadastra

  Jul 2018 - Jan 2020

  Business Intelligence Analyst

  Measurement and analysis of digital media campaign performance (Facebook Ads, Google Ads, among others) for the technology and telecommunications segment across various categories. Performance analysis in e-commerce and digital competency campaigns. Dashboards for data visualization. Creation and execution of processes for data extraction and measurement. Use of Adobe Analytics, Google tools (e.g., Analytics, Data Studio, 360), data automation tools (e.g., Supermetrics), Excel, Power BI.Technology and telecommunications industry in several product categories. Show less

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  GOL Linhas Aéreas

  Feb 2020 - Aug 2021

  Business Intelligence Analyst - E-commerce

  Market and competition studies within e-commerce digital competencies; Extraction and analysis of data from Google Analytics and Google Big Query, as well as other tools in the aviation market, generating business information and insights. Interface with the Data and Pricing team. Participation in multidisciplinary squads.

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  Magazine Luiza

  Aug 2021 - Nov 2023

  Business Intelligence Sr Analyst

  Acting directly in Magalu's e-commerce as BI and Marketing Intelligence, providing analyses for Marketplace and own store conversion and revenue growth across all digital channels (web, App). Monitoring key e-commerce indicators in Marketplace, Retail Ads and Advertising, Marketing, and Promotional activities. Supporting the validation of data structuring in Google Analytics. Structuring business tracking in projects such as Navigation and Retail Media, from raw data configuration to data visualization delivery, either through Dashboards or ad-hoc studies. Direct interface with executive and leadership levels of Retail Ads, Marketing, Product, Data, including seasonal and promotional periods such as Black Friday and clearance sales. Using Big Query, SQL, Tableau, Google Analytics, Excel. Show less

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  Mondelez Internacional

  Dec 2023 - Jun 2024

  Route-to-Market Analytics Coordinator
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  Dafiti

  Jun 2024 - now

  Business Intelligence Coordinator