Catalina De Obieta

Experience

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  Cadena COPE

  Jul 2014 - Aug 2014

  Internship

  In charge of looking for international news, both in agencies or oficial web pages.Locution and composition of news which would afterwards be broadcasted in the different informative bulletins of COPE.Covering news and events in ministries, congress and other oficial buildings as well as in the street.Composition and production of reports related to internacional issues of my own choice. In charge and coordinating the international department of the informative area of COPE for a week Show less

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  Agatha Ruiz de la Prada (Designer)

  Jul 2015 - Aug 2015

  Summer Internship

  - Collaboration in the communication department of the firm.- In charge of contacting with the press and bloggers.- Daily tracking of information managing the news, clippings, etc.- Communication with different institutions collaborating with the firm such as licensees, collaborators, etc.- Elaboration and publication of the most relevant news of the firm´s webpage as well as its translation in to English.- Event management: Exhibitions, fashion shows, seminars, etc.- Collaboration with the IT department in photo-editing for the on-line store. Show less

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  Shiseido

  Sept 2015 - Mar 2016

  Marketing Assistant

  - Support on the development of marketing plans.- Competitor’s analysis (sales, promotion, market shares, special actions, etc.)- Market studies.- Monthly reporting of the performance of the products and lines of the brand.- Development of POS materials.

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  Nota Bene

  Apr 2016 - now

  Management of clients´ portfolio: Developing and providing 360º PR, communication and marketing plans ad-hoc to meet each clients' needs.Special focus on:Media Relationship: development and supervision of PR and media strategies. Supervision of results, deliverables and KPI achievement.Influencer Marketing and Endorsement: supervising and developing influencers and KOLs strategies: campaign strategy definition, approval of profile-hunting, seedings, budgetcontrol, etc.Events management and special activations : press days, retail activities, shootings, etc.Project management and team leadership: Planning and prioritizing the teams' projects. Budget control, timings and deliveries. Work supervision. Team evaluation, motivation and training.Business and sales: Generate business, work on New Business projects and pursue of agency turnover. Clients: Heineken, Zenith, Amazon Fashion, Havaianas, Hunkemöller, The Walt Disney Company, Lotto, MIM Shoes, Knight Models Show less Client management: development and management of the communication strategies, plans, budget control, product launch strategy, development of press releases, account management, results reporting.Media Relations: development of on and off media strategies for each client, events management, media amplifications.Influencers Marketing: development and implementation of influencers plans made ad hoc for each brand, study of new digital trends, blog-hunting of new profiles, contracts, campaign management, negotiation, reporting, etc.Clients: The Walt Disney Company, Havaianas, Tigerlily, Pompeii, Hunkemöller, Breitling, Highly Preppy, Spanx, Commando, Hanky Panky. Show less

  • Fashion and Influencer Account director

    Dec 2019 - now

  • Senior Public Relations Account Executive

    Nov 2016 - Dec 2019

  • PR Junior Account Executive

    Apr 2016 - Nov 2016
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  El Corte Ingles

  Jan 2023 - now

  Marketing Coordinator for El Corte Ingles' Women Fashion Brands

  Coordinator of El Corte Ingles' own fashion brands: Tintoretto, Southern Cotton and Woman Fiesta.Responsible for the development of the marketing plans of each brand and the supervision of their development each season.