Mike Shin

Experience

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  Import Racer! Magazine/Y-Visionary Publishing

  Jan 2001 - Jan 2004

  Freelance Feature Photographer

  Freelance Photographer / Freelance Feature Editor.

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  Mike Shin Imaging

  May 2003 - Feb 2016

  Photographer

  Photographer - Commercial Clients include: Toyota USA, Toyo Tires, OS Giken USA, Scion, Rays Wheels Specialty: Automotive

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  TEN: The Enthusiast Network

  Jan 2005 - Jan 2015

  Freelance Photographer / Freelance Feature Editor

  I have produced editorial photography and have written feature stories as a freelancer for titles such as Super Street Magazine, Sport Compact Car and OFFGRID Magazine.

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  Toyo Tires

  Apr 2007 - Jan 2012

  Administered and aided the launch of an Associate Dealer Incentive Program. Motorsports and events planning, execution, on-site activation.

  • Project Manager, Associate Dealer Program

    Jan 2009 - Jan 2012

  • Project Manager, Events

    Apr 2007 - Jan 2009
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  Toyo Tires

  Oct 2012 - Apr 2014

  Dealer Support Coordinator

  Administrator of the Dealer Co-Op program.

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  Deutsch

  Sept 2014 - Oct 2014

  Freelance Retoucher

  Freelance Retoucher for the Studio department.

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  Harris Publications

  Jan 2015 - May 2016

  Freelance Photographer

  As a freelance photographer I have produced editorial photography for stories featured in Ballistic Magazine.

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  The Designory

  Feb 2016 - Jul 2018

  Product Specialist

  Product Specialist for Infiniti Luxury Vehicles in the U.S. and global markets.Infiniti models: QX80 / Q50 / Q60 / Q70 / Q70L / QX80 - Working closely with multiple teams including Creative and Project Management, ensured the product accuracy for the current model year vehicle assets across all involved platforms. - Responsible for integrating current disclaimers and product specifications in print brochures and product videos.- Study product guides and technical documents as well as CAD data to understand product model year updates and apply changes or create new as needed to existing assets and related material.- Heavily involved in the production process of photo and video shoots. As the Product Specialist on set I am responsible for having knowledge of the vehicle's functionality, how the vehicle and its technologies are portrayed and that the vehicle specification and packaging is correct. - Guide 3rd party CG and retouching vendors with product knowledge to ensure accuracy in the assets being created. - Maintain close relationships with the contracted car prep vendor for vehicle preparation, logistics, alterations and restoration.- Collaborate with the U.S. and global clients sharing information regarding new model year updates including; telematics, materials and design. - Provide the client with product expertise to have accurate vehicle specifications, packaging, and assets in place on the Infiniti USA website. Show less

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  Team One

  Jul 2018 - now

  Senior Manager - Product Insights

  Senior Product Insights Manager for Lexus models: IS / ES / GS / GS F / RC F / RX / GX- Work in lock-step with Lexus Product Marketing Planners to obtain new model year information, strategize with, and support LPM. Implement product updates to other work-streams within the agency. - The point of contact at the agency for all product information related to owned vehicle lines. Collaborate with multiple teams across the entire organization to inform and help with vehicle positioning in advertising efforts.-Liaise between LPM and internal strategy teams to review list of competitor vehicles for current model year. Validate claims made for owned models for legal compliance.- The voice of product accuracy during asset creation via CG, retouching, or photography.- Study technical documents and specs from Product Planning, Color and Trim, and Connected Technologies to understand model year updates, and direct changes as needed to existing assets and copy. - Heavily involved in the production process of photo and video shoots. As the Senior Product Insights Manager on set, I am responsible for having knowledge of the vehicle's functionality, how the vehicle and its technologies are portrayed and that the vehicle specification and packaging is correct. Show less