Hiren Patel

Experience

• 

  Gravity Informatics Pvt. Ltd.

  Jan 2004 - Dec 2017

  Founder CEO
• 

  GRAVITY ONLINE TRADING PRIVATE LIMITED

  Jan 2011 - Jan 2018

  Founder & CEO | Gravity Fashion

  Founded and scaled an eCommerce business specializing in high-end, bespoke Indian wedding outfits for international customers. As the CEO, I was responsible for driving all aspects of business growth, from product development and marketing to operations and customer service, building a brand that resonated with diverse global markets.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Developed and implemented digital marketing strategies, including SEO, paid ads, and social media campaigns.• Led a team of 15, overseeing day-to-day operations, customer service, and supply chain management.• Managed relationships with international customers, ensuring bespoke and high-quality service.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Achieved 2x revenue growth by expanding the business into international markets (UK, USA, Europe, and Canada) through targeted marketing and customer engagement.• Increased conversion rates by 4x in 2016 by implementing A/B testing and launching effective multi-tier discount campaigns based on user behavior.• Developed a custom Magento extension to provide personalized outfit suggestions based on color, style, and price, boosting cross-selling and upselling opportunities by 30%.• Significantly improved customer engagement and satisfaction by optimizing the website’s UX and introducing tailored product recommendations. Show less

• 

  Self Employed

  Jan 2015 - now

  Business Analyst
• 

  Exalto Emirates

  Oct 2018 - Apr 2019

  Ecommerce Manager

  In this short-term role, I was a key player in the strategic redevelopment of Exalto’s eCommerce platform, focusing on improving the customer journey and driving digital transformation within the business.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Worked closely with developers and stakeholders to redesign the website, integrate ERP systems, and streamline online order processing.• Collaborated with the marketing team and senior management to enhance user experience, increase revenue, and boost customer loyalty.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• • Boosted organic traffic by 300% within six months through SEO enhancements and improved product data.• Developed software that reduced customer wait times and improved order placement efficiency, leading to a more seamless online experience.• Conceptualized and developed a prototype for a marketplace dedicated to boat parts, creating new revenue opportunities for the business. Show less

• 

  Self-employed

  May 2019 - Jan 2021

  Freelance Consultant | eCommerce & Digital Strategy

  During this period, I worked as a freelance consultant on various projects, with a focus on CRM apps, referral management systems, and eCommerce for a learning management system. My work revolved around leveraging digital tools to optimize business processes and improve online customer experiences.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Provided strategic consulting to clients, resulting in improved operational efficiency and increased online sales.• Developed custom eCommerce solutions that integrated seamlessly with back-end CRM and ERP systems, enhancing workflow automation and customer satisfaction.• Delivered recommendations for improving digital marketing efforts, which led to significant increases in traffic and lead conversion for clients. Show less

• 

  Shatchi

  Jan 2021 - Jan 2024

  ECommerce and IT Manager

  As the eCommerce Manager at Shatchi (formerly Gifts 4 All Occasions Ltd), I have led the transformation of the business from a B2B operation to a thriving B2C eCommerce venture. My role encompasses overseeing digital marketing, product development, and customer experience optimization, ensuring that the business remains competitive in today’s rapidly evolving online retail landscape.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Manage the development and merchandising of B2B and multiple D2C eCommerce platforms (Magento, WooCommerce, Shopify).• Lead brand awareness, growth, and sales strategy through SEO, social media, and content marketing.• Collaborate with and manage teams of developers, designers, and external marketing partners to optimize customer experience (UX) and improve site functionality.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: • Increased monthly revenue by 200% after launching product ranges on major marketplaces including B&Q, Wayfair, The Range, and OnBuy.• Improved Trustpilot rating from 2.0 to 4.2 within a year by implementing an integrated customer service system and enhancing team performance.• Designed and launched 30+ high-margin products for significant UK events such as the Platinum Jubilee and Coronation of King Charles, generating over £2 million in revenue.• Launched the MSpa UK website, generating over £1 million in revenue within six months without agency support.• Streamlined operations through data analysis and software development, resulting in improved decision-making and operational efficiency. Show less