Jeffery Liu

Experience

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  中青旅控股股份有限公司China CYTS Tours Holding Co., Ltd. (CYTS)

  Oct 2011 - Mar 2014

  Account Manager

  •In charge of meetings, incentive trips, conferences and events for Pharm Accounts. •Creative planning for the project of the meetings and events according to the request (PR field),. •Planned itinerary for clients, responded to inquiries; maintained good relationships with clients. •Handled all the meetings and venue check, prepared and reviewed materials for Monthly Task Force Meeting; monitored all the expenses. •Kept long-term cooperation with Airlines, Hotel Groups, Trave lBureau and Media; attended the exhibitions, road shows and relative social activities. •Trained new employees on projects and shared experience of destinations & Aviation. Show less

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  诺华

  Mar 2014 - Nov 2019

  Senior Event Executive

  • Lead overall event implementation for assigned meetings to ensure all of them comply with company policies, procedures and regulations• Based on business understanding, develop execution plan & detailed requirements of C&Es with internal customers• Establish corporate brand and promotion mechanism，and initiate brand activities so as to continually increase Novartis Pharma brand value• Develop communication strategy & plan for each Novartis brand which is aligned with business goals• Lead & influence internal stakeholders & external agencies to elevate the corporate event experience through planning, design, execution• Cooperate with internal customers to communicate market and product trends, learn best case from competitors, analyze customer needs and requests in order to identify best event solutions to drive and achieve customer satisfaction and make sure our activities aligned with brand strategy• Cooperate with sourcing team on vendor selection and evaluation• Cooperate with Logistics team to make sure smooth and excellent execution for all types of customer meetings• Collect external customer feedback during the meeting and provide them to internal customers• Provide analysis report on category ,amount, participants and other facts after activities closed• Provide training for C&E operation guidance to internal customer• Manage key event/congress timelines and deliverables to ensure all elements are being created, produced and delivered on time• Coordinate communication among business team, FF and C&E logistics team• Any Of emergency case handling Show less

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  Biogen

  Nov 2019 - Jun 2021

  Event Management Lead

  As the event management lead, directly report to the BU head, support the China Commercial function within the China Commercial Organization and also have responsibility for certain Chinese marketing and KA activities. Also, as a partner with Medical, Value and Access, Corporate Affairs, Legal & Compliance to create firm linkages.• External Engagements Operations❖Work closely with appropriate stakeholders and manage meeting/event management vendors to ensure smooth execution of external engagements according to plan, timeline and budget.❖ Manage cross-border engagements of China / International KMEs and coordinate the activity with the appropriate stakeholders at global, regional and local levels.❖ Thorough knowledge of function and use of External Stakeholder Engagement software (ESE tool) and Foundation Connect tools and provide full support for external engagement.❖ Manage contracts, POs, payments for external engagements in China.❖ On site support for external engagement activities, including marketing events andKA organized city/regional level activities. • Meeting management and Facilitation❖ Manage and co-ordinate the planning and execution of Global/ Regional / Local business review/ governance meetings by collaborating closely with Global / Regional/ Local business leadership and meeting vendors.• Corporate event and Brand communication❖ Establish corporate brand and promotion mechanism，and initiate brand activities so as to continually increase Biogen brand value.❖ Develop communication strategy & plan for each Biogen brand which is aligned with business goals.❖ Any Of emergency case handling • Marketing Material management❖ Support and ensure that promotional materials (Promotional slides, DA, leaflet, reprint, etc) go through appropriate material review and approval (Veeva InSc2ite) process.❖ Manage vendor selection process and responsible for vendor management .❖ Manage contracts, POs, payments to translation vendors in China. Show less

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  Omniscient Neurotechnology (o8t)

  Jun 2021 - Feb 2022

  Marketing Manager

  Omniscient is delivering practical and intuitive software solutions to connect pioneers in neurosurgery, neurology, and neuroscience with subject-specific brain analytics.• Working with Overseas Marketing Manager and Managing Director to create marketing strategy in China.（Including new product pre-launch preparation and mature product promotion）• Be responsible for the company's brand construction, communication and promotion, including the formulation and implementation of brand positioning and brand communication strategy in China, and constantly improve the brand identification system;• Own projects around translation of content and strategies created by global marketing team including website, brochures, and videos.• Drive brand awareness and market traction through formulation and execution of WeChat social media campaign.• Cooperate with external resources to formulate the company's product positioning, public relations strategy and implement the annual public relations plan;• Maintain local events calendar and project manage event attendance and presence.• Work with local stakeholders to produce digital content including, but not limited to: Copywriting Script writing Video shooting and editing Graphic design• Working with the Marketing and UX/Ul team to collect feedback and metrics on websiteperformance and implementing new changes based on this. Show less

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  Biogen

  Jul 2022 - now

  Regional Marketing Communications Manager

  · Deeply understand and analyze regional situation to develop product strategy and ICP(brand plan) for responsible regions aligned with central marketing guide independently.· Design, execute regional tactics and monitor the effectiveness.· Collaborate with sales force very closely to develop innovative solutions that resonate withcustomers and drive product demand.· Be responsible for regional external collaboration to create a healthy closed loop of diseasemanagement system.· Regional strategic account and KOLs management.· Internal cross-functional communication involvement.· Sales force training* Biogen Culture Advisory Board Member & BIR DE&I Council Member Show less