Casey Gromer, MBA

Experience

• 

  ITS, Inc

  Sept 2000 - Aug 2003

  Marketing Specialist

  --Managed sales and marketing initiatives through development of a comprehensive corporate communication program including sales and product brochures and collateral. Increased brand awareness and developed target marketing sales strategies to introduce products and services to new four new sales territories.--Developed and implemented lead generating campaigns using targeted marketing strategies, including direct mail programs, to qualify and generate new leads, identify sales opportunities, and increase profitability.--Successfully developed, and implemented a marketing consulting program targeting SHAZAMChek debit card issuers. Program analyzed financial institution's debit card program using profitability models and industry averages to create an advertising and marketing plan to increase consumer activation and usage of debit cards. Show less

• 

  Wells Fargo

  Aug 2003 - Jan 2005

  Senior Marketing Consultant

  --Launched Integrated Mortgage Marketing Campaigns including targeted marketing strategies for homebuyer needs segments --Developed Retail Business Development marketing plans focused on increasing Joint Venture partnerships with real estate, builder, and financial services organizations. --Developed and implemented a strategy to generate and pre-qualify leads of prospective homebuyers using step-by-step homeownership guides, direct mail components, and print advertising.--Proposed strategy, components, and communication plan for a comprehensive sales program to assist mortgage consultants in developing lasting relationships with customers. Designed a program to educate customers on the home buying process from searching for the perfect home to financing, closing, and moving. Program included value added informational pieces, home purchase organizers, home search and moving worksheets, cross-sell pieces for mortgage insurance and banking products, automated closing gift program, and discounts to Wells Fargo Home Mortgage customers.--Developed and managed annual Pick of the Pros® and Let's Get CookingSM national promotions designed to provide both retail and joint venture mortgage consultants with referral source relationship building tools. Increased joint venture partner participation in the promotion by 124% over 2002-2003 Pick of the Pros. Designed and implemented Play of the Week, an enhancement to Pick of the Pros, to include product information and education on available Wells Fargo Home Mortgage products geared toward helping referral sources expand their customer base.--Implemented and managed the Sales Advisory Council of 150 members for distributed retail and 50 members for institutional lending. The Council serves as a representation of the sales forces for providing feedback and research on the development of important products or programs. Show less

• 

  GMAC/Residential Capital Corporation

  Jan 2005 - May 2005

  Business Development Manager

  --Led efforts to analyze performance of experimental product offerings and determine ways to expand existing product base to increase business opportunities.--Provided business cases to cross-functional senior management team to approve new product development. Business case components included projected revenue and profitability analysis, incremental business opportunity, market and competitor analysis, and business requirements.--Participated in product solutions teams geared to increasing homeowner satisfaction and value to investors. Managed and lead initiatives such as expanding product offering to better align with competitors and the marketplace. --Leveraged product knowledge and expertise by providing GMAC clients with comprehensive product communications, consultation and training during new product rollouts and product enhancements. --Led initiatives that accurately assessed current and potential product risk and profitability including leading cross-functional product strategy teams. Show less

• 

  Imperatives LLC

  May 2005 - Apr 2008

  Marketing Strategy & Consulting

  --Served clients such as UnitedHealthcare, Wells Fargo, and Park Nicolett Health Clinics--Manage localization of Medicare marketing strategy and initiatives utilizing product and market expertise. Collaborate with corporate Medicare marketing teams to develop a cohesive advertising strategy and campaign to drive leads to local markets.--Development and implementation of healthcare and financial services marketing campaigns, product launches.--Led high-profile cross-functional product launch teams within the healthcare and financial industry. Defined and implement marketing strategy, positioning, communication, training and sales support efforts.--Develop and implement strategic consumer and business-to-business marketing campaigns including strategy, positioning, messaging, and tactics to align with corporate objectives and branding. --Manage development and implementation of loyalty programs, promotions and sweepstakes to boost profitability and enhance key relationships with business partners.--Design and implement educational and lead-generating direct mail campaigns.--Provide copywriting and copy direction for letters, brochures, flyers, articles and other communication mediums. Show less

• 

  UnitedHealth Group

  Apr 2008 - Aug 2011

  Marketing Director

  --Manage a team of skilled Medicare marketers accountable for building campaigns and initiatives to support regional b2b and b2c marketing strategies, compliant sales activities, and for driving increased lead and application volumes year-over-year.--Launched Web-to-print marketing tool allowing over 14,000 licensed and contracted insurance agents to customize marketing messages while remaining within brand and CMS compliance guidelines.--Accountable for results-oriented, multi-media strategic marketing plans to support local and regional Medicare opportunities --Support employed and broker sales agents with materials designed to drive prospective Medicare eligibles to local informational meetings, to sales appointments, or to request additional information.--Drive communication of regional marketing strategies and opportunities to cross-functional senior leadership. Show less

• 

  Wave Marketing

  Jun 2011 - Jan 2020

  Small Business CMO

  *Creator of the Marketing Growth Formula framework. Re-centering the business and its marketing around the company vision, clients are able to think strategically, plan accordingly, place their people, and iterate the process.*Creator of the Small Business CMO Certification. Teaching company leaders and marketers to use the Marketing Growth Formula to think strategically, plan accordingly, engage their people, and iterate the process. *Annual and quarterly strategic marketing planning*Marketing leadership and team management*Speaker*Author Show less

• 

  C-Suite Boutique

  Oct 2017 - now

  Fractional Integrator

  Fractional Strategy + Operations for women-owned businesses. C-Suite Boutique runs entrepreneurial businesses on behalf of female founders using philosophies of our own framework. Stop being the boss so you have the time, space, and mental capacity to lead your company with passion and purpose.

• 

  CASS COUNTY ECONOMIC DEVELOPMENT CORPORATION

  Oct 2018 - Nov 2023

  Contract Consultant
• 

  North Central MN Small Business Development Center

  Oct 2018 - Nov 2023

  Contract Consultant
• 

  Green Kid Crafts

  Feb 2020 - Jun 2021

  Fractional Integrator
• 

  Female Integrator Mastermind (FIM)

  Feb 2020 - Nov 2023

  Marketer

  Encouraging and propelling women forward in leadership positions as a member of the Female Integrator Mastermind team. In marketing, our goal is to reach and serve more women Integrators who are leading companies running on EOS.

• 

  InFUSEd

  Mar 2020 - Apr 2024

  Fractional CMO
• 

  The Group Practice Exchange

  Apr 2020 - now

  Fractional Integrator
• 

  Entrepreneurs' Organization - Minnesota

  Apr 2024 - now

  EO Accelerator Member