Sandra Chan

Experience

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  Everbest Technologies Ltd.

  Jun 2004 - Jun 2006

  Head Promoter

  • Led team to sell more than 300 VideoMate TV products, raising $ 21,100 in a four-day computer fair • Analyzed industry and competitive trend and exceeded sales target with the highest sales revenue within the company

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  Thanatos

  Sept 2006 - May 2007

  Founder and Vice President of Marketing

  • Led a student team of 15 for market research and brand marketing which included customer identification, sales planning, channel marketing, pricing, promotion and tradeshow management• Generated market insights and launched new lines of “childhood memory” accessories • Supervised sales force and gained total revenue of $1,950 and return on equity of 100% within 8 months

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  Bank of East Asia

  Jun 2008 - Aug 2008

  Marketing and CRM Intern

  • Built strategic alliances with trade associations and charities to enhance the customer loyalty of B2B customers• Developed advertising campaign for the 90th Anniversary to improve image and increase awareness of the bank • Supported customer relationship management by building customer database and facilitating communication with customers

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  ANDA CPA Limited

  May 2009 - Aug 2009

  Auditing and Accounting Intern

  • Developed packages and prices for accounting and auditing services tailored to specific segments of business customers • Analyzed client’s financial figures, including sales revenue and expense, and managed accounting ledgers • Helped reposition ANDA as a reliable fast growing accounting firm

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  AmeriCold Logistics

  Jan 2010 - Aug 2010

  Intern, International Business Development

  • Assisted in the start-up of a national cold-chain network in China • Facilitated communication between Chinese Merchants, Americold, and other local Chinese enterprises

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  BrightHouse

  May 2010 - Aug 2010

  Strategy Apprentice and Thinker

  • Researched purpose-driven companies to further develop a new measure for business, Soulful Excellence™• Ideated and assisted in brand purpose excavation, articulation and activation• Discovered the internal distinctive strength of a client’s company to create its own niche market by transforming the brand into a stand and uncovering its role in this world to maximize brand association• Conducted interviews across clients' companies and selected experts in clients’ fields for workshops and insights Show less

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  Everbest Technologies Ltd.

  Aug 2011 - May 2019

  Every great brand has a purpose to exist and has something to give to its consumers, its employees and the society. My passion is to find the intersection point of all these, and to build good brands into greater ones. In the process of managing brands that were new to the markets and turning them into No.1 market leaders, I have been exposed to both the creative and strategic sides of marketing with a business operation mindset. Having been in the ever-changing IT industry for the last few years, I have proven my ability to work in a fast-paced and highly stressful environment. With my entrepreneurial and adventurous spirit, I am eager to learn about new things, new trends and new ways to build greater brands and products. ( Please see below for my interviews on latest technology trends by nowTV.) My current goal is to combine my interest in marketing analytics skills with my experience in strategic brand building, to create consumer insights that is crucial for building and sustaining a brand. Passion: Entrepreneurship | Branding | Dancing | Diving | Specialties: Integrated Marketing | Branding | New Business Development | Data Analytics | Creative Thinking | Business Analytics Skills: 1) Consumer Segmentation Analytics using Cluster and Conjoint Analysis2) Prospect Targeting using Discriminant Analysis3) Product Positioning using Factor Analysis and Perceptual Maps4) Concept Testing and Market Sizing (via BASES)5) New Product Design and Pricing using Conjoint Analysis6) Marketing-Mix & Optimization using linear and non-linear regression techniques Show less • Manage several brands that were new to the HK market and have succeeded in turning them into No. 1 market leaders in HK in their respective segment within two years• Lead a team of 10 and oversee the marketing strategies and activities of FMCG brands in the IT industry• Implement integrated communication campaign of FMCG brands via multiple channels, including magazine, online marketing, product placement, event management, press conference etc. • Provide actionable insights in new product development, localization of products and international marketing strategy to C-Level Management of overseas brands • Launched an advertising campaign with celebrity endorsement for a Korean external battery brand Show less

  • Director of Business Development and Marketing

    May 2015 - May 2019

  • Deputy Director of Marketing

    Aug 2011 - Oct 2015
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  Hong Kong Junior Robot Engineer Program

  Jun 2015 - Apr 2019

  Founder

  A 5-week summer program free of charge to Hong Kong children for learning more about humanoid robots and fostering their creativity and problem solving skills.

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  Everbest 2.0

  Oct 2015 - Jul 2019

  Director of Everbest 2.0 The Makers' Hub
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  Hong Kong MakerSpace

  Nov 2015 - May 2019

  Creator & Founder

  Powered by Everbest 2.0

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  Makeblock Co.,Ltd.

  Jan 2017 - Dec 2018

  Educational Advisor
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  Sandra Chan Yoga

  Aug 2019 - now

  Founder

  Empower burned out professionals to achieve freedom in work & life, feel ALIVE through yoga & mindset shift• Offering all-in-1 yoga-mindfulness-mindset program & community for professionals to achieve their full potential• Corporate Wellness program• Private and group yoga classesEmail: sandrachanyoga@gmail.comIG: thesandrachan

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  Outdoor Yoga HK

  Oct 2019 - now

  Organizer

  Offering community-based outdoor yoga experienceIG: OutdooryogahkMeetup: Forrest Yoga Hong Kong