Shivam Raj

Experience

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  InCandlelight Studios

  Jul 2014 - Dec 2014

  Visual Effect Artist -VFX Compositor

  ✦ Worked on CG integration, compositing, color correction, rotoscoping, tracking, wire removal and Matte shots and clean ups for commercial television & Brands.✦ Explore unexplored territories in the field of Visual Effects and Motion Pictures.✦ Worked collaboratively as a team to create end-to-end digital experience using various software applications with the likes of Adobe Flash, Adobe Photoshop, Adobe After Effects, Nuke etc.

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  SEOValley Solutions Private Limited

  Feb 2015 - Mar 2017

  Research & Analysis -✦ Identifying new search trends & conduct progressive research analysis to stay updated with the contemporary ethical SEO/SEM practices✦ Conduct in-depth competition research analysis to gain competitive edge against the industry peers✦ Monitoring and providing in-depth site traffic analysis & related data✦ Provide insight & recommendations by highlighting key areas for improving the website’s UX Strategic Planning & Execution -✦ Carry out effective content marketing & distribution to emphasize link earning✦ Create content driven SEO strategy to maximize site ranking, click-through, and conversion✦ Constantly overview site traffic inflow & develop strategies to enhance targeted leads/ conversions✦ Work hand to hand with marketing professionals for establishing potential SEO ranking and ROI✦ Implement contemporary link building techniques to maximize link potentialCollaboration -✦ Cooperate with team to promote the website organically in various search engine networks✦ Create content calendar & assist editorial team with new topic creation and manage direction of stories✦ Collaborate with tech team to carry out essential technical considerations for websites built on various CMS platforms & framework technologies✦ Act as the intermediary between the clients, sales & technical staffsDiagnosing & Fixing Issues -✦ Determine the scope of ranking drop and create a roadmap for improvements✦ Analyse Backlink Profile & detect low-quality citations floating around the web✦ Troubleshoot website health issue & de-reverse Google imposed penalties✦ Conduct thorough site audit & figure out hazardous SE-incompatibility elementsClient Handling & Reporting -✦ Arrange regular feedback sessions & meetings with clients via mail, chat & telephonic conversation✦ Create project milestones & regulatory deliver reports via basecamp project management system ✦ Define the project scope of work, strategy planning, its goals and deliverable Show less ✦ Responsible for all aspects of search engine optimization strategy & implementation for assigned sites.✦ Conduct Keyword research methodology using tool: Google Adwords Keyword Planner, SEMrush, Google Webmaster & Moz✦ Identify the least expensive but most powerful and profitable niche targeted keywords.✦ Conduct research & analysis of competitor’s website for all aspects of search engine optimization strategy.✦ Research, identify and establish partnerships with authoritative web sites for link-building.✦ Deploy effective internal linking strategies to improve content and search engine visibility.✦ Perform detailed site analysis & document tactics to enhance natural search results.✦ Manage the workflow of site with regard to site optimization/web design/graphic design & content.✦ Develop and implement social media strategy on social media channels (e.g. Facebook, Twitter, YouTube, Google+, etc).✦ Ability to manage complex reporting and garner actionable insights from data.✦ Responsible for reviewing the data regularly & optimizing poor performing listings.✦ Conduct research to develop & recommend new SEO strategies to management. ✦ Prepare actionable recommendations & reports for in regards with SEO.✦ Troubleshoot and debug minor program bugs. ✦ Website Performance Tracking and Evaluation.✦ Preparing Pre-Ranking Report and Post Ranking Reports.✦ Conversion Tracking & Reporting Show less

  • Project Manager - SEO

    Aug 2016 - Mar 2017

  • Search Engine Optimization Specialist

    Feb 2015 - Jul 2016
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  Aryush Infotech India Private Limited

  Apr 2017 - Apr 2019

  Digital Marketing Manager

  ✦ Manage a Web team & process✦ Planning Web, SEO/SEM, Social Media Campaigns✦ Maintaining social media presence✦ Measuring and reporting on the performance of all digital marketing campaigns✦ Identify trends and insights, and optimize spend and performance based on the insights✦ Brainstorm new and creative growth strategies✦ Collaborate with internal teams to create landing pages and optimize user experience✦ Responsible for planning, implementing and monitoring the Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales. Show less

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  Maeri Collection

  Apr 2018 - now

  Digital Marketing Director
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  Micris Dental Clinic

  Jul 2019 - Nov 2022

  Digital Marketing Manager

  ✦ Builds, executes and tests overall SEO strategies and metrics and has successfully maintained organic first page Google rankings for Micris Dental Clinic’s most important industry-related keywords✦ Creates, implements and assesses all search-based advertising including Google AdWords (pay-per-click), display advertising, mobile marketing and search retargeting✦ Utilizes Google Analytics to ensure optimum website performance ✦ Co-manages all Social Media assets including Facebook, Instagram, Twitter, LinkedIn, Google Plus, Pinterest, YouTube✦ Builds themes and new ideas and image and video contents for all Social platforms✦ Maintained and executed SEO and SEM including Google AdWords and Google Display Networks ✦ Monitoring user feedbacks on weekly basis ✦ Maintaining ‘Google My Business’ pages✦ Monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics✦ Liasing with external printing vendors to make sure all printing requirements are fulfilled✦ Design, build and maintain our social media presence✦ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)✦ Identify trends and insights, and optimize spend and performance based on the insights✦ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points✦ Instrument conversion points and optimize user funnels Show less

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  Dr. Michael's Dental Clinic

  Jul 2019 - now

  Digital Marketing Manager

  ✦ Provide SEO analysis and recommendations in coordination with elements and structure of our website and web pages✦ Implement link building campaigns in coordination with our SEO goals✦ Provide recommendations and execute strategies for content development in coordination with SEO goals✦ Administer search engine programs (XML sitemaps, RSS feeds, webmaster tools) for purposes of diagnostic reporting on projects✦ Create a strong marketing strategy monthly & annually for SEO & Google AdWords✦ Assist in development and execution of content strategies via social communities in coordination with our SEO goals✦ Administer web analytics dashboards, reports and key reporting tools and point out key areas of importance✦ Check if website is optimized on mobile devices and desktop devices on a monthly basis✦ Create email marketing campaigns to send out newsletters✦ Managing competitive presence using web-ranking reports to constantly check and drive our positioning, regularly monitor competitors performance and activities✦ Monitoring user feedbacks on weekly basis✦ Maintaining ‘Google My Business’ pages which is useful for local SEO.✦ Monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics✦ Manage Display network placement lists on AdWords and through other contextual advertising platforms✦ Execute strategies for campaign structuring, targeting, display network and other facets of paid search Show less