Fernando Weydt

Experience

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  ABC da Construção S.A.

  Dec 2014 - Jul 2015

  Digital Sales and Marketing Analyst

  Support in structuring the company relationship network with customers and suppliers. Management of inbound leads, scheduling visits to physical stores and monitoring of result indicators. Assistance in the company's marketing strategy, taking care of the SAC, and advertising in media nationally.

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  Thomson Reuters

  Aug 2015 - Oct 2016

  Inside Sales Representative

  Portfolio management, offering technology solutions (SaaS), consulting for data-driven culture in law firms, and training new consumers on the tools - onboarding and ongoing. Management of new customers through inbound and outbound.

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  Tribuna de Minas

  Mar 2017 - Feb 2018

  Account Executive

  Strategic marketing planning and results management for clients and companies. Offering online and offline media solutions. Customer portfolio management. Working with small, medium and large companies, working with advertising offers.

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  Grupo Larch

  Feb 2018 - May 2020

  Responsible for planning and managing the prospecting and commercial expansion strategy seeking clients and business partners adhering to the persona for business consulting processes. In addition, improve customer portfolio, manage the commercial executives and support the directors in product development guided by company OKR's. Working with small and medium companies, managing projects and implementing management improvements in HR, Sales, Marketing and Customer Success areas bringing good practices and management by indicators. In addition, hiring and training high performance teams, implementing the data-driven culture and the use of CRM, developing guides to support the onboarding and ongoing of employees, throughout the enablement process.

  • Sales Manager

    Feb 2018 - May 2020

  • Project Management Consultant

    Feb 2018 - May 2020
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  DP6

  Aug 2020 - Mar 2022

  Account Manager

  Responsible for the sales and management process of consulting projects in Technology and Data Analysis for Marketing. Managing large projects, working with global accounts and some of the biggest companies in the financial and payments, communications, retail, technology, fashion and related sectors targeting indicators such as ROI, ROA and looking for the development of digital maturity and digital transformation. Additionally, responsible for mapping and prospecting new customers for the company.DP6 positions itself as a company that operates in Science and Data for Marketing Results, covering scopes such as Web Analytics, Data Quality and Data Viz, Testing and Customization, Audience Management and Data Activation, Data Science and Predictive Analysis, aiming to implement data-driven culture. The company partners with major technology providers such as Google, Salesforce, Segment, ContentSquare, Oracle, Adobe and others. Show less

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  Vaultree

  Apr 2022 - Aug 2022

  Product and Sales Specialist

  Vaultree is a cryptography company that delivers an end-to-end encrypted environment without changing more than 3 lines of code. I am responsible for building all the sales and commercial structure as we are an early stage start-up.

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  Claro Brasil

  Sept 2022 - Jul 2023

  Data specialist

  Responsible for designing, planning and execution of go-to-market strategies for marketing, data and fraud products (mobility, identity validation and anti-fraud), representing the company at fairs and events. In addition, provide internal and external training, carry out product implementation (onboarding and ongoing), as well as collect market feedback for product improvement and development.

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  Cadastra

  Aug 2023 - now

  • Head of Data Solutions

    Oct 2024 - now

  • Senior Business Development Executive

    Aug 2023 - Oct 2024