Erika Moura

Experience

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  Kimberly-Clark

  Sept 2008 - Feb 2013

  I was responsible for leading projects and initiatives to develop and implement effective merchandising strategies across multiple product categories. In this role, I demonstrated strong project management and analytical skills, as well as stakeholder management. Managed sales operations and strategic account projects, optimizing client engagement, market analysis, and cross-functional collaboration to improve execution.

  • Merchandising Executive

    Jan 2012 - Feb 2013

  • Sales Executive

    Sept 2008 - Jan 2012
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  JACOBS DOUWE EGBERTS

  Feb 2013 - Jan 2018

  Trade Marketing Manager

  At JDE, I led end-to-end execution of trade marketing projects, ensuring that merchandising strategies were scalable, data-driven, and aligned with corporate objectives. I managed retail execution, omnichannel engagement, and process improvement initiatives, enhancing business growth, visibility, and operational efficiency.One of my key achievements was developing omnichannel marketing campaigns, increasing shopper engagement by 35% and exceeding sales targets by 20%. Additionally, I coordinated process improvement projects, leading to a 25% increase in sales and market share growth across 1,200+ retail outlets.By optimizing project budgets and vendor negotiations, I secured a 10% cost reduction on POS materials, consolidating supplier contracts across five states while maintaining 98% compliance with brand guidelines. My ability to analyze data, implement scalable merchandising strategies, and refine supply chain processes contributed to long-term operational efficiency and improved market penetration. Show less

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  Mondelēz International

  Jan 2018 - Aug 2020

  Trade Marketing Manager

  At Mondelez, I led trade marketing projects focused on sales optimization, KPI tracking, and process improvement, ensuring that merchandising initiatives aligned with business objectives and retail execution strategies. My role required strong stakeholder management, and data analysis to drive inventory efficiency and supply chain performance.One of my most impactful contributions was the development of a KPI dashboard in Power BI, which tracked performance, inventory turnover, and merchandising effectiveness across 7 states. This allowed leadership to make data-driven decisions that enhanced overall execution. Additionally, I introduced a new reporting system, increasing data accuracy by 30% and reducing reporting time by 50%, streamlining operations across multiple teams.I also managed over 50 key retail accounts, ensuring alignment with corporate objectives and maintaining a 95% client satisfaction rate. By optimizing inventory forecasting models and launching an improved merchandising execution plan, I contributed to a 40% reduction in stock-outs and an increase in supply chain efficiency. Show less

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  IFood

  Feb 2021 - Sept 2021

  Regional Sales Leader

  At IFOOD, I managed regional sales operations, KPI tracking, and process automation, ensuring that strategies were aligned with market demands and customer expectations. My role required a balance of cross-functional team coordination, data analysis and strategic decision-making to drive efficiency in execution.I developed a KPI dashboard using Tableau, significantly improving performance tracking and data visualization, which allowed leadership to make more informed, strategic business decisions. Additionally, I led the implementation of a new delivery tracking system, reducing delivery times by 20% and enhancing customer satisfaction by refining logistics workflows and route optimization strategies.I also played a key role in training and development, equipping the team with data-driven negotiation strategies and process automation techniques to improve stakeholder engagement. By analyzing market trends and identifying performance gaps, I helped enhance operational efficiency and business scalability. Show less

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  LCBO

  Dec 2022 - Dec 2024

  Customer Experience Specialist

  In this role I executed store operations, merchandising strategies, and customer engagement initiatives, ensuring that inventory management, product placement, and marketing strategies were realized to boost sales.Managing multiple responsibilities in a fast-paced retail environment, I helped to streamline workflow processes and data reporting structures, ensuring seamless operations and maximizing efficiency. My role involved collaborating with multiple teams to refine customer experience initiatives, ensuring that product positioning and promotional initiatives were aligned with business objectives. Show less