Khuyen Phi Thi Thu

Experience

• 

  Indian Business Chamber in Vietnam, Hanoi branch

  Jul 2009 - Feb 2010

  Office Manager

  • Organize cultural events and economic seminars of Incham Hanoi with the participation of nearly 1,000 people and calls for investment of USD15, 000 - 20,000 such as Diwali 2009, Tet Reception 2010 Party welcome Indian Sports Delegation participating in the third Asian Indoor Games and Economic Seminars of Incham Hanoi• Manage documents, finance of Incham Hanoi

• 

  Thanh Giong Knowledge Portal (Central Ho Chi Minh Communist Youth Union)

  Feb 2010 - Nov 2011

  Communications Officer

  • Collaborate with and manage around 60 central and provincial press agencies to prepare and execute ATL plans, press clipping for big events drawing over 1,000 participating and sponsorship money of 500 million to nearly 1 billion dong such as Expert Network consulting start-up business with the participation of Mr Vu Khoan, former Vice Minister (28/9/2011), Vietnamese Young Doctors Federation Festival (4 – 19/5/2011), Vietnam Young Ethnic Minorities Festival (16 – 17/4/2011), Successful Young Entrepreneurs Festival titled “Shining the spirit of a thousand years” (Do Temple, Bac Ninh province in October 15th, 2010), etc.• Write Press Releases, News, Reports (live narration)• Take responsibility of administrating the website of Vietnamese Youth Federation• Prepare & implement projects as required such as the project of start-up business club establishment for youth. Show less

• 

  Southeast Asia Commercial Joint Stock Bank (SeABank)

  Nov 2011 - Jun 2012

  Communication executive

  • Implement internal events such as Bank Year-end Conference, Noel Party with participation of nearly 400 employees, First Meeting After Tet Holiday, Opening Ceremony of SeABank Training Center, etc. • Take responsibility of producing weekly internal newsletter, monthly internal magazine and Develop the internal and external websites.• Write Press Releases, Articles about internal and external events. • Support external communication division.

• 

  Vietrantour Co., Ltd.

  Mar 2013 - Apr 2019

  PR - Marketing Manager

  • Prepare and organize to implement marketing campaigns including looking for agencies, negotiating, executing the contract, supervising, report on various media channels such as: Google, Cốc Cốc browser, Social Network, Youtube, Frame & LCD at buildings, Multimedia (Online journals), etc.• Collaborate with and manage domestic and international tourism partners (Malaysia Tourism Promotion Board, Korea Tourism Organization, Hong Kong Tourism Board, Taiwan Tourism Bureau, Tourism Marketing Department of Gangwon Provincial Government, etc to prepare and deploy joint marketing campaigns, with approval of parties’ leaders.• Implement marketing events drawing a large number of clients such as Free Skating Festival at Vinpearl Ice Rink – Royal City; Lucky Draw “Travel in summer, Receive SH motorbike”; Korean Culture Festival, selling Korea tours with breakthrough price at Vinpearl Water Park – Royal City; Free Movie Watching Day, discounting Malaysia tours at Platinum Cineplex Times City…• Search, supervise the implementation of co-operation marketing campaigns to offer customers value-added benefits. For instance, Buy tour with TP Bank’s credit card 0% interest instalment, Buy tour, get cash back with VPBank’s credit card, Buy tour, Get discount code with VinID, Grab, Shopee, Buy tour, Get discount for American Tourister suitcases, etc.• Search and organize the preparation of documents to submit prestigious awards: Vietnam Tourism Awards, Vietnam's leading outbound awards, etc.• Collaborate with and manage reporters, press offices, media agencies as well as dealed with communication crisis• Control and be responsible for the information provided to journalists, press agencies• Compose and edit Press Releases, Editorials, Advertorials, Brochures, Profiles, Catalogues (Click for some posted articles)• Administrate Fanpage (with over 170.000 fans), Website Show less

• 

  Sun Group

  May 2019 - Jul 2019

  Senior Communication Executive

  • Prepare and organize to implement PR plans for Sun Group and its members• Compose edtiorials/ adverotrials and video scripts• Report internal programs and events organized by Sun Group: Hanoi Street Carnival, Danang International Fireworks Festival, etc.

• 

  Tam Binh Pharmaceutical Trading And Manufacturing Co., Ltd.

  Aug 2019 - Nov 2019

  Deputy Head of PR - Marketing Department

  • Research, prepare and organize to implement online marketing – communication campaign for the product line of the company• Prepare Content Plan of Fanpage, Yotube and Email Marketing, etc.• Edit and finalise SEO content of editors’ group complying with monthly keyword plan• Negotiate and propose co-operating marketing in order to enhance product/ brand promotion as well as optimize marketing expense

• 

  TMS Travel

  Dec 2019 - Feb 2020

  Head of PR - Marketing Department

  • Research, prepare and organize to implement marketing – communication campaign monthly/ quarterly/ yearly including various items such as SEO, Digital Marketing (Google, Facebook, Youtube, Email Marketing, SMS Marketing…), Mass Media (Television, Radio, LCD/ Frame in buildings, Printed/ Online journals…), marketing plans co-operated with other parties aiming to optimize marketing expense and increase brand promotion.• Establish and maintain collaborative media relations and crisis handling for clients’ communication campaigns.• Manage the development and delivery of press releases, articles, TV features as well as other PR formats.• Develop content for fanpage, youtube, email, etc.• Develop the brand guidline and other promotion publications such as company profile, sales kit, etc. Show less

• 

  FLC Travel & Event

  Feb 2020 - now

  Director of Marketing and Communications

  • Research, prepare and organize to implement marketing – communication campaign monthly/ quarterly/ yearly including various items such as SEO, Digital Marketing (Google, Facebook, Youtube, Email Marketing, SMS Marketing…), Mass Media (Television, Radio, LCD/ Frame in buildings, Printed/ Online journals…), marketing plans co-operated with other parties aiming to optimize marketing expense and increase brand promotion.• Establish and maintain collaborative media relations and crisis handling for clients’ communication campaigns.• Manage the development and delivery of press releases, articles, TV features as well as other PR formats.• Develop content for fanpage, youtube, email, etc.• Develop layout concept of digital advertisements.• Develop the brand guidline and other promotion publications such as company profile, sales kit, etc.• Prepare plan on communicating and advertsiting general activities of FLC Group Show less