Shrey Upadhyay

Experience

• 

  ArcelorMittal

  May 2012 - Jun 2012

  Intern

  • Automation of Ladle furnace and continuous casting operations on Siemens 300 PLC systems. • Awarded 'Best in the Batch' award by Er. O. Koksharov, Leading electronics engineer at ArcelorMittal Temirtau, Kazakhstan. • Awarded 'Certificate of Excellence' by Mr. Vijay Madadevan, CEO, ArcelorMittal, Temirtau on 25 June 2012.

• 

  Islands United Football Club

  Jan 2014 - now

  Founder

  • Founder of Fourth Division Football Club in India currently playing in the Rajasthan Football Association’s R-League A Division• Started club from scratch with no capital and resources in one of the most underprivileged regions of India• Managed to engage more than 100 young footballers and volunteers daily through various club activities• Develop corporate and marketing strategies, managed to register a minimum 18% year over year growth every successive year• Recruit and train staff, interns, volunteers, coaches and players• Supervise organization of club events and manage club tours for football trials and tournaments• Negotiate with high-end executives of top companies, football associations and other clubs (including top tier football clubs of India)• Secure partnerships and sponsorships for the club• Created club’s complete brand identity including logo, merchandise, social media design, YouTube videos strategy and design theme of physical and digital marketing materials • Content planning, creation and execution like club’s official press releases, annual reports, emails, text, digital art, YouTube videos and social media posts• Plan, create and implement engaging social media, Email (Mailchimp) and SMS marketing campaigns• Analysis of social media audience data and insights• Organize and participate in community programs like blood donation campaigns, cleanliness initiatives and fitness awareness drives Show less

• 

  Sportskeeda

  Sept 2017 - May 2020

  • Write analytical articles on modern players, gameplay tactics, matches and business of sports• 23 articles published till date with more than 180,000 total reads• Article on Football System in India was utilized by Tifo Football (part of the Athletic) to produce a video for their popular YouTube channel. Since the upload on 27 January 2020, the video on the article has received almost 200,000 views and hundreds of positive comments • Write analytical articles on modern players, game play tactics, matches, and business of sports • Write analytical articles on modern players, game play tactics, matches, and business of sports

  • Analyst

    Dec 2019 - May 2020

  • Top Contributor

    Jan 2019 - Dec 2019

  • Contributor

    Sept 2017 - Dec 2018
• 

  TFCC Coaching Group LLP

  Jun 2019 - now

  • Content planning & content creation (including text, video, and graphics)• Develop brand identity of new projects like logo and design theme of marketing materials & social media• Rebranding existing projects, redesign logos and update design theme of marketing materials• Identify content ideas using Google search volumes• Handle social media accounts, create leads through engaging social media marketing campaigns • Analysis of social media marketing campaigns and social media audience data and insights• Analyze current marketing strategy and propose recommendations• Market research and competitor analysis• Develop TFCC Group Licensing Project & identify potential licensees Show less

  • Marketing Executive

    Sept 2019 - now

  • Marketing and Social Media

    Jun 2019 - Aug 2019
• 

  Leicester City Football Club

  Aug 2019 - Mar 2020

  Promotional Staff

  • Assist the LCFC Events Team in making the King Power Stadium matchday ready

• 

  Leicester Riders

  Feb 2020 - May 2020

  Research Intern

  • Evaluate Riders’ current service quality and fan retention strategy. • Segment fan base in major categories and propose the most effective segment-specific marketing strategies • Analysis of Riders’ fan retention measures and email content • Suggest improvements using academic literature, reliable reports and most efficient fan retention and communication practices by equivalent sporting organizations

• 

  Drkamlesh.com

  Oct 2020 - Sept 2021

  Business Development and Marketing Executive

  • Developed business model and e-commerce website on WordPress• Manage a team of 5 people, delegate works and track progress • Identify potential partners, negotiate and develop associations• Create complete brand identity including logo and design theme of marketing materials• Development and management of official YouTube channel (YouTube Marketing)• Identify content ideas using Google search volumes & content planning• Copywriting and content creation for website, social media, SMS and for marketing purposes• Create and analyze email marketing campaigns using Mailchimp• Handle social media accounts and publish engaging social media posts• Analysis of social media audience data and insights Show less

• 

  FBIN

  Oct 2020 - Sept 2021

  Editor

  • Interview top football business professionals from elite Football Clubs and organizations and write articles• Write research-based articles on the business of football

• 

  Quidich Innovation Labs

  Sept 2021 - Jul 2022

  Marketing Lead

  • Create Marketing Plan (with Quarterly Targets), Annual Budget and Dashboard to track performance • Oversee all activities and communications channels used to promote the brand• Develop & deploy successful B2B marketing campaigns from ideation to execution • Write all outgoing promotional communication• Manage all organic and paid acquisition channels along with supervising or creating marketing content; content curation; pay per click campaigns; event management; publicity; social media; email marketing; lead generation campaigns; and performance analysis• Produce valuable and engaging content for website and social media that attracts and converts the company’s target groups and retain existing customers• Accountable for all content marketing initiatives to drive traffic, engagement and leads that deliver sales and retain customers• Build strategic relationships and partner with key industry players, agencies and vendors• Won the Scale Up Games-India 2022 and the NASSCOM AI Gamechangers Award 2022 • Shortlisted for the Broadcast Tech Innovation Awards 2021 and the Sports Technology Awards 2022• Increased the brand awareness and digital presence significantly (100% increase in LinkedIn audience) Show less

• 

  1minfootball

  Aug 2022 - now

  Founder

  • Premium content and lifestyle for die-hard football fans• Won Silver at Football Content Awards 2023 in the New Content Creator Category• 10 Million+ Impressions and 4 Million+ Accounts Reached on YouTube and Instagram

• 

  Student Circus

  Jun 2023 - now

  Performance Marketing Strategist

  • Ensuring Student Circus' growth on all digital platforms• Improving the organic traffic on the website through SEO • Planning and execution of social media and email marketing campaigns• Connect with social media influencers and instigate collaborations• Plan and execute ads on social media (including Facebook, Instagram and LinkedIn)• Managing Marketing Dashboard - Reporting and analysing key data and metrics