Barbora Novomeská

Experience

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  Yves Rocher

  Aug 2016 - Jan 2017

  Sales Assistant

  • Communicating with regional sales managers to gather sales results and compile comprehensive reports that provide valuable insights into sales trends and opportunities• Providing efficient and timely office administration support, ensuring the smooth functioning of office operations

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  Herbert Syrups

  Mar 2018 - Jun 2018

  Marketing & Communications Internship

  • Managing SoMe channels (Instagram, Facebook, LinkedIn), developing a content strategy and creating engaging content • Revamping the website by implementing a new copy and visuals resulting in enhanced user experience and increased user engagement• Leading the planning and execution of local events and ensuring seamless coordination

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  Ellipse A/S

  Jun 2018 - Jun 2019

  Marketing Communications Assistant

  • Accountable for the oversight of social media channels including Instagram, Facebook, LinkedIn and Youtube. • Strategized and implemented initiatives to enhance brand awareness and audience engagement.

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  Projekt X

  Sept 2018 - Jan 2019

  Freelance Copywriter

  • Developing and writing high-quality, engaging and SEO optimized content for a website, with a focus on creating a positive user experience that drives engagement and conversion• Conducting in-depth research on the target audience to ensure that all content is relevant, informative, and aligned with user needs and preferences.

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  Uptostyle

  Feb 2019 - Feb 2020

  Contributing Writer & Editor

  • Writing and editing engaging content for an online fashion magazine • Regularly contributing SEO optimized articles to the Lifestyle, Sustainability and Design columns

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  RAND Boats

  Aug 2019 - Jun 2021

  Sales & Marketing Assistant

  • Executed paid-per-click, social media, and email marketing campaigns resulting in a tripling of lead conversion rates, a doubling of social media audience size, and increased website traffic.• Oversaw and cultivated relationships with two reseller accounts, ensuring client satisfaction and identifying new sales opportunities to drive revenue growth.• Optimized marketing strategy and product campaigns to effectively generate and nurture leads, contributing to increased sales and business growth. Show less

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  Spokoy

  Jul 2020 - now

  Co-Founder

  • Co-founded and launched a successful lifestyle e-shop, with a focus on unique and high-quality products• Developing and executing comprehensive marketing strategies, resulting in a significant increase in website traffic and sales• Managing the day-to-day operations of the e-shop, including inventory management, order fulfillment, and customer service, ensuring a high level of customer satisfaction• Approaching and securing partnerships with new resellers, expanding brand reach and increasing sales revenue Show less

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  3Shape

  Jun 2021 - now

  • Direct the scoping and implementation of localized marketing consent setup across all digital channels, fostering collaboration with local markets, IT, and legal teams.• Serve as the project lead for digital initiatives such as personalization across multiple channels, including .com, eCom, and in-product applications, ensuring successful implementation and optimization.• Take the lead in the strategic development, management, and monitoring of project plans, schedules, and objectives, ensuring timely, high-quality project delivery. • Provide regular progress updates, risk assessments, and issue resolution to stakeholders throughout the full project lifecycle.• Act as the primary liaison for internal stakeholders, offering regular project updates, managing expectations, and resolving issues to ensure smooth project execution.• Bridge communication and collaboration among cross-functional teams, including creative, legal, and technical departments, to ensure alignment and consistency in project deliverables and timelines.• Lead workshops with dynamic teams to define the strategy and scope of various digital projects, fostering alignment and driving project success.• Conduct risk assessments and implement mitigation strategies to address potential project obstacles and ensure project success.• Utilize project management tools and methodologies to streamline processes and improve project efficiency.• Complete post-project reviews to evaluate project performance, identify inefficiencies, and implement improvements for future projects.• Spearheaded the overhaul of the retention program, resulting in a 40% reduction in churn among premium subscription customers. Show less • Orchestrated global marketing campaigns in partnership with key internal and external stakeholders, driving enhanced collaboration and alignment across regions.• Co-led the successful launch of the company's acclaimed 3Shape F8 and 3Shape LMS, surpassing monthly email and website performance targets.• Delivered proactive support to local markets in devising and executing tailored launch plans, delivering training and guidance on effective marketing strategies.• Piloted the advanced development and implementation of multi-channel marketing campaigns, including email, website, and social media initiatives, through close collaboration with digital and creative teams.• Devised and headed comprehensive training sessions for internal and external stakeholders, equipping them with the necessary knowledge and skills to execute promotional strategies effectively ahead of product launches.• Assisted in the planning and coordination of marketing events, trade shows, and promotional activities to increase brand visibility, collect leads, and drive customer engagement.• Supported the creation of marketing materials, such as presentations, brochures, and advertisements, to effectively communicate key messages and value propositions.• Monitored and analyzed marketing performance metrics, such as website traffic, social media engagement, and lead generation, to measure campaign effectiveness and identify areas for improvement.• Stayed up to date on industry trends, best practices, and emerging technologies to continuously improve marketing strategies and tactics. Show less • Assisted with the development of marketing materials, including presentations, flyers, and promotional content, to support product launches and promotional initiatives.• Researched target markets, competitors, and industry trends to inform marketing strategies and campaign planning.• Responsible for assisting with managing event logistics, including venue coordination, vendor management, and on-site support, to ensure successful event execution.• Aligned objectives with cross-functional teams, including sales, design, and communications, to ensure alignment and consistency in marketing efforts.• Offered ideas and suggestions for improving marketing strategies, campaign effectiveness, and overall team performance.• Participated in team meetings, brainstorming sessions, and project discussions to contribute to the achievement of team goals and objectives. Show less

  • Digital Project Manager

    Apr 2023 - now

  • Junior Marketing Manager

    Jun 2022 - Apr 2023

  • Student Assistant l Global Marketing Commercialization

    Jun 2021 - May 2022