Rafaella Schmitz Dos Santos

Experience

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  Exact Sales

  Mar 2019 - Oct 2020

  Led strategies behind the commercial processes of 80+ companies operating in Brazil and LatinAmerica (LATAM) helping them to reduce sales cycle by 80% and increase more than 40% of sales in amonthly basis.Main activities:• Identification and solution of bottlenecks in the Sales Funnel• CAC and ROI calculation• Lead Segmentation and Qualification• Assessment of Market Potential• Definition of Ideal Customer Profile• Sales machine optimization (conversion rate and negotiation period) Show less

  • Customer Success Manager

    Nov 2019 - Oct 2020

  • Sales Consultant

    Mar 2019 - Nov 2019
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  Swile Brasil

  Oct 2020 - Sept 2021

  Leader of Account Management

  Responsible for the company client basis, increasing monthly revenue in 30% by implementing the first Upsell actions and decreasing 80% of churn.Main activities:• OKR's definition and monitoring with metrics such as Customer Coverage, CSAT, First Contact Time• Structuring indicators to measure Health Score improving customer engagement and upsell / crossellopportunities• Customer Retention process creation for churning prevention• Success Cases identification for commercial and Marketing use• Hiring, training and developing Account Managers• Leadership, performing 1/1s and feedbacks Show less

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  RedCloud

  Sept 2021 - now

  Responsible for the product launch (V1) and adoption in brazilian operation, driving the first trading volume transactions through mobile app.Main activities:• Product discovery dynamics with local team, clients and through research and market analysis• Participation in product Roadmap and strategy definition• Track, monitor and report performance KPIs• Launch, go-to-market and training of new features• Organic growth strategies with Marketing for increasing onboarding and conversion rates• Educate internal team members on product features and benefits• A/B tests, bug monitoring and local market feedback management Show less Responsible for product design and delivery, increasing adoption and company revenue through the product in Brazil, Argentina, Nigeria and South Africa.Main activities:• Active collaboration with stakeholders from different areas in and outside of the company• Design of new features, user journey and business requirements • Identify and translate business requirements into technical specifications with Architecture team• Task prioritization, refinement of user stories and acceptance criteria to ensure high-quality solutionswith development and QA team using agile methodology• Monitoring and management of delivery life cycle, ensuring alignment with strategic objectives andestablished deadlines Show less

  • Product Manager

    Mar 2024 - now

  • Product Analyst

    Nov 2022 - Mar 2024

  • Account Manager Lead

    Sept 2021 - Nov 2022