Asmita Goyal

GS Technical Consultant

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Boston, Massachusetts, United States

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Timeline
About me
Senior Brand Manager - Heineken | Ex- ITC
Education
- Bharati Vidyapeeth's College of Engineering, New Delhi
  2009 - 2013
  Bachelor of Technology (B.Tech.) Electronics and Communications Engineering
- SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
  2015 - 2017
  Master of Business Administration (M.B.A.) Marketing
  Activities and Societies: Student Council Representative, Member Alumni Relations Cell
Experience
- PTC Servigistics
  Jul 2013 - May 2015
  GS Technical Consultant
  Implementation of Service Lifecycle Management solutions for various clients
- Emami Ltd
  Dec 2015 - Feb 2016
  Project Intern
  Understanding the honey category in MT channel basis consumer buying behavior, promotional schemes and competitor analysis.
- Sristi Gyan Kendra
  Feb 2016 - Feb 2016
  Marketing Volunteer
  Digital marketing of educational video tutorials Analysed the digital presence of the education portal and planned for increasingthe reach across platforms for the NGO
- Eaton
  Apr 2016 - May 2016
  Summer Intern
  Sales and Marketing InternPrepared a consolidated marketing tool to aid the sales team and businessleaders for marketing events, road shows and proposed additional segmentsaligned to Eaton’s offerings
- Kaizen Infotech Solutions Pvt. Ltd.
  Aug 2016 - Oct 2016
  Business Development
  Business development
- ITC Limited
  Jul 2017 - Dec 2022
  Responsible for Brand P&L, for Bingo! Potato wafers portfolioCrafted the brand strategy roadmap and strengthen the new communication routethrough traditional and digital media.Conceptualized and executed the consumer promos and launch of limited edition packs; executing the digital campaign for increasing awareness and participationWorked with our digital agency on the new campaigns to augment and integrate the newcommunication positioning followed by the launch of merchandiseDeveloped innovation road map for Snacks category tapping the vectors of format, flavor &positioning and worked on new product launches Show less Worked on the brand plan for Spices and Ready to Eat portfolio and devised the business targets, budget allocations, marketinginputs, consumer promos for the year – ATL and BTL strategy through gathering consumerinsights and competition inputsConceptualized and designed the packaging for the of 10 new variants for blended spices in variouspackaging formats for ecommerce and GT channel separatelyEnd to end conceptualization, planning & execution of Aashirvaad Spices launch in thenorthern market aided with on ground communication and activationsConceptualized and executed a digital campaign aided with on-ground communication fora differentiated variant in the spices portfolio, resulting in doubling of consumer trials, nominatedfor Effies award - runners-up in regional categoryEnd to end planning and streamlining the supply chain dynamics of a complex portfolio of Ready to Eatwith 52 variants and a smooth revamp of the portfolio of Aashirvaad RTE to KOI, first brand toforay into the non-veg segment Show less
  - Brand Manager, Bingo!
    Sept 2020 - Dec 2022
  - Brand Manager, Aashirvaad
    Jan 2018 - Sept 2020
  - Management Trainee
    Jul 2017 - Jan 2018
- Licious
  Dec 2022 - May 2023
  Senior Category Manager Marketing
- United Breweries Ltd.
  May 2023 - Dec 2024
  Senior Brand Manger Heineken
- Coravin
  Jan 2025 - now
  Brand Manager
Licenses & Certifications
- CCNA
- McKinsey.org Forward Program
  McKinsey & Company
  Jul 2025
  View certificate
- Digital Marketing Foundations
  LinkedIn
  Aug 2025