Dana Zholbaryssova

Experience

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  BeSmart

  Aug 2013 - Jun 2014

  Product Manager

  Developing communication strategies for BeSmart, iDoctor, and BeSmart Shop. Specializing in segment-specific onboarding, churn management, and hypothesis testing. Managing transactional emails for registration, checkout, and subscription processes.

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  Ordamed

  Jun 2014 - Jun 2020

  Head Of Digital

  Promoted from marketer to director, overseeing a team of 10. Led initiatives to optimize marketing budget by 30%, implement CRM, end-to-end analytics, and automate communication processes across 18 regional offices. Managed digital presence in Kazakhstan, Kyrgyzstan, and Uzbekistan, with additional oversight in Russia and Korea.

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  Home Credit Bank Kazakhstan

  Dec 2020 - now

  Product Manager

  As a Product Manager, I lead the development and improvement of our mobile application's communication platform, focusing on push notifications, in-app messaging, SMS, and CRM integration.My role involves optimizing the onboarding process, collaborating with cross-functional teams, and implementing retention campaigns based on predictive churn modeling. I bring expertise in customer behavior analysis and segmentation, while also providing business specifications for app and backend systems.I work closely with various teams to deliver cutting-edge features and contribute to our goal of becoming the leading Fintech company in Kazakhstan. Show less