Rebecca Cramer

Experience

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  GE Access Distribution

  Jan 2000 - Nov 2001

  Technical Sales Operations

  Master reseller, creating solutions for e-commerce, data management and networking.12/00-11/01 Senior Sales Representative • Efficiently managed companies top two Resellers; Continental Resources and Fidelity Investments. • Accountable for orders from initial quote configuration to installation with end user. • Consistently met or exceeded sales goals set by regional management.1/00 – 12/00 Sales Representative• Received Pinnacle and President’s Club Awards for top earnings in 2000.• Extensively trained in the product lines of Sun Microsystems’ and their peripherals. • Promoted and marketed the industries top-selling and innovative products.• Assessed customer needs and presented comprehensive, cost effective quotes. • Attended regular trainings and updated clients with critical, revised product information. Show less

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  Pacific Pulmonary Services

  Jan 2003 - Sept 2006

  Patient Care Coordinator/Sales Rep

  • Achieved Top Sales Representative in Colorado – Q1 2005; Ranked 25th in the company.• Achieved 40% center growth by consistently surpassing monthly sales goals as a result of impeccable patientcare and consistent follow-through.• Managed care for over 250 respiratory patients, including compliancy, in-home observations, and educationin disease management and treatment• Participated in an ‘on-call’ rotation to provide care to patients after business hours.• Executed 50 physician calls weekly to increase market share and retain exclusivity in territory. Focusing on Internal Medicine, Family Practice, Cardiology and Pulmonology.• Negotiated with Director of Cardiovascular Services at Boulder Community Hospital to discharge patients with respiratory needs to our care.• Coordinated and conducted meetings and product training sessions with a variety of audiences.• Initiated the promotion of nocturnal pulse oximetry to assist providers in the diagnosis and treatment of CHF, COPD, and Sleep Apnea. Increased monthly referrals from 5 to 35.• Developed and implemented a sales business plan for the territory in collaboration with management. Show less

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  Crocs, Inc

  Oct 2006 - Jan 2012

  Senior New Accounts' Manager Professional Footwear Division

  • Established new accounts for the $32 M professional footwear division; 2,400 wholesale accounts and 1,100 affiliate members.• Introduced the use of Internet based sales tools; Sales force, Linkshare, Social network sites contributing to 20% sales growth.• Cultivated Affiliate Program by creating a customer specific platform, increased active Affiliate membership >75% and increased sales 790% in 6 months.• Participated in industry benchmarking; clarifying trend, new developments and availability.• Responsible for providing technical, marketing and accounting support to three outside Channel Sales Representatives• Attended industry tradeshows as exhibitor; connect with current accounts and procure new business.• Operated daily in: JD Edwards Enterprise One (Oracle), Sterling Commerce (AT&T), Manhattan Associates, and COGNOS.10/2008-­‐12/2009Account Manager – CrocsRx and Work• Managed top 12 key wholesale accounts comprising 75% of overall sales.• Transitioned new distributor for Crocs Work product line, including 10 sales representatives and 500 accounts.• Supervised the daily activities of 3 Account Coordinators maintaining 1,200 accounts.• Assessed inventory daily, working with Planning to forecast adequately.• Developed restructure plan for division to successfully handle increase in accounts.• Responsible for interview and hiring recommendation of prospective employees for growing division10/2006-­‐10/2008Account Coordinator – CrocsRx Medical Division• Collaborated with team to create new Medical shoe Division within the company• Analyzed industry trends and demographics to develop and implement business plan. • Qualified new accounts to increase customer base 110% from 750-­‐1750• Consistently communicated with key accounts by making between 30-­‐40 calls per day • Increased wholesale product sales > $1.25M through consistent follow up and upselling. • Managed wholesale accounts and distributors; planning, inventory, logistics Show less

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  ACTIVE Network

  Jul 2012 - Dec 2013

  Business Solutions Group Account Manager

  • Marketed participant management software with online registration and event management solutions to small and medium businesses.• Worked with up to 1200 accounts monthly, with a focus on base business retention and incremental revenue growth.• Met and exceeded annual revenue and booking quotas of $800,000 and $200,000 respectively by actively pursuing new accounts and upselling to existing clients.• Monitored existing accounts and reached out to customers on a daily basis to assess satisfaction with the online system and to troubleshoot any issues identified.• Assessed prospective customer’s current and potential needs through the lead validation process and tracked all lead interactions in Salesforce.July 2012 – April 2013Business Solutions Group Lead Generation Representative• Managed high-volume of inbound leads in timely manner• Assessed prospective customer’s current and potential needs • Routed qualified leads to appropriate sales executive• Tracked and documented all interaction in Salesforce• Exceeded all key activity metrics Show less

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  Rally Software

  Aug 2014 - Oct 2016

  Customer Success Manager - Agile

  (Acquired by CA Technologies May 2015)• Primarily focused on reducing churn by supporting customer success throughout their agile methodology adoption with onboarding, account reviews, product enablement and technical support.• Collaborated cross-departmentally on the creation and implementation of customer success processes and techniques for the newly established team.• Managed 200 accounts in the following verticals: Federal Government, Media & Technology, Financial Services and Commercial North East.• Developed and sustained a deep understanding of customers’ business initiatives and align them with our products and services to achieve those goals.• Facilitated annual contract review, quote negotiation and full execution of renewal.• Documented and managed account relationships in Salesforce, including: goals, next steps and forecasting. • President's Club - achieving above 105% of a $2.5M annual renewal quota for FY16. Show less

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  CA Technologies

  Oct 2016 - Nov 2018

  • Responsible for maintaining and expanding current customer base through proactive engagements, quarterly account reviews, and product development updates • Portfolio includes over 150 accounts within CA's Public Sector – SLED Agile Central software (formerly Rally) and Project Portfolio Management (PPM) client base. • Primary point of contact ensuring successful adoption of our Agile Central and PPM solutions by leveraging both technical resources and business unit support to re-enforce a best practices approach with operation.• Align customers’ business initiatives with our products and services. Create strategic account plan and execute to achieve those goals.• Use consultative sales approach to identify opportunities for growth; increasing annual spend, driving further value and expanding footprint with in the organization. • Cross-departmental collaboration aligning appropriate internal resources to facilitate customer needs that involve Contracts Management, Sales Accounting, Technical Support, and Services.• Work with Provisioning to facilitate annual contract review, quote negotiation and full execution of renewal documentation. Show less • Empowered clients to succeed in their agile transformation with the use of Agile Central software and facilitated a successful renewal negotiation. • Worked with 150 accounts within the Public Sector; including the Federal Government, State and Local Government and Education, along with Canada and Enterprise South East accounts. • Communicated across multiple teams to support customers. Leveraged technical support, infrastructure, engineering, product management, pre-sales and education to re-enforce a best practices approach• Contract negotiation (Pricing, language, SLO's, SLA's, payment terms)• President's Club - achieving 102% of $4M annual renewal quota for FY17. Show less

  • Digital Account Manager - Agile Central & PPM

    Apr 2018 - Nov 2018

  • Customer Portfolio Manager

    Oct 2016 - Apr 2018
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  Broadcom

  Nov 2018 - Jan 2019

  Digital Account Manager - Agile Central & PPM

  (Acquired CA Technologies in November 2018)

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  Pivotal Software, Inc.

  Jan 2019 - Feb 2020

  Customer Success Specialist- Pivotal Tracker
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  VMware

  Feb 2020 - Nov 2023

  Strategic Customer Success Manager - Tanzu Portfolio

  (Acquired Pivotal Software January 2020)

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  Broadcom

  Nov 2023 - Jul 2024

  Strategic Customer Success Manager, VMware by Broadcom - Tanzu

  (Acquired VMware Inc November 2023)