
Calvin Da Silva
Social Media Manager

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About me
Digital Account Director at OMD Massiv
Education

Rand Park High School
2008 - 2012MatricActivities and Societies: Waterpolo 1st team Subjects: Information TechnologyLife SciencesPhysical SciencesMathematicsEnglish Home languageAfrikaans Second languageLife Orientation

University of Pretoria/Universiteit van Pretoria
2014 - 2016Bachelor of Commerce Degree in Marketing Management Marketing GraduatedActivities and Societies: MC Marketing Society Golden Key Honour Society
Experience

Tuks FM 107.2
Mar 2014 - Jun 2014Social Media Manager• Look after social networking sites and create marketing events and promotional products

Spotlight Agency
May 2015 - Dec 2017Event Promoter• Represent various brands and engage with potential consumers. Including but not limited to: Sales, Internal business events, concerts, festivals, office events, expo's, conferences and summits. • Also lead staffing manager at the Microsoft Tech Summit 2017.

Your Brand Agency
Sept 2016 - Aug 2020• Holds full responsibility for all Marketing and Communication matters with all clients. • Oversee and ensure that Account Managers are meeting clients’ expectations and strategically balancing work between multiple clients. • Meeting with clients for status updates and new briefings, as well as maintaining relationships and building confidence with clients. • Interfacing with Key Accounts on matters of strategic brand direction and strategies.• Liaised with Media team to launch and monitor digital campaigns for clients.• Maintain and update clients’ websites, social pages and apps. • Conducted daily reporting and monitoring of KPIs for social media, emailers and other media items.• Managed studio work and timing for respective clients. • Mentored in working with clients, relationship management, studio and agency lifestyle. • Performed administration tasks to assist managers in reducing work-load. • Dealt with technical matters and repairs required for the office.
Head of Client Relationsips
May 2019 - Aug 2020Key Relationship Manager
Mar 2018 - Apr 2019Client Brief Facilitator
Jan 2017 - Feb 2018Marketing Intern
Sept 2016 - Dec 2016

OMD Massiv
Aug 2020 - now- Working in OMD Massiv. - Manage a portfolio of client programmes and campaigns, ensuring on-going performance and target metrics.- Juggle demands of multiple clients to ensure all work is on schedule.- Present in client meetings and attend client events.- Developing digital communications plans.- Monitor the performance of programmes and campaigns to ensure KPIs are met.- Identify growth opportunities for both our clients and the agency.- Establish and maintain strong client relationships through face to face meetings, phone calls and emails.- Deliver exceptional client service.- Complete timesheets thoroughly and punctually, also ensuring that financial procedures and systems are followed.- Understanding of digital media, specifically display advertising, paid search, digital marketing and affiliate marketing.- Writing status reports throughout the duration of the project/campaign to keep clients and colleagues updated.- Supporting new business, including project managing new business proposals and pitches.A fast and agile approach to the projects.- Ensure the project/campaign stays within the allocated budget.- Social media campaigns - Twitter, Instagram, Facebook, YouTube.- Digital and web campaigns - Google (Search, Display Video).- Reporting - Google Analytics. Show less
Digital Account Director
Feb 2022 - nowDigital Account Manager
Aug 2020 - Feb 2022
Licenses & Certifications

Introduction to Generative AI
Google Cloud Skills BoostAug 2023
Digital Marketing
Shaw Academy- View certificate

Meta Certified Creative Strategy Professional
MetaAug 2025 - View certificate

Google Ads Display Certification
GoogleApr 2020 - View certificate

Google Digital Marketing Garage Certification
GoogleApr 2020 - View certificate

Meta Certified Media Buying Professional
MetaAug 2025 - View certificate

Meta Certified Media Planning Professional
MetaAug 2025 - View certificate

TikTok Media Buying Certification Exam
TikTok for BusinessAug 2025
Honors & Awards
- Awarded to Calvin Da Silva3rd Place in Bridgestone Project - Sep 2016 My team and myself placed 3rd out of 20 teams in creating the best Marketing Communications Plan for the Bridgestone brand. Inside the plan included Mystery Shopping, a Digital plan and an experiential plan for the business - as well as many more elements.
Volunteer Experience
Care for and help dogs.
Issued by Dogs for Blind people association
Associated with Calvin Da Silva
Languages
- enEnglish
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