Julie Dower

Experience

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  Planned Parenthood Arizona, Inc.

  Jan 2008 - Jun 2009

  Administrative Assistant
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  Science Care

  Dec 2009 - Jul 2011

  Community Relations Coordinator

  As the Community Relations Coordinator I spent about 60% of my time traveling to hospices, assisted living, and hospitals in my territory to share the benefits of the Science Care program with nurses, patients, and their families, attending events and trade shows as a vendor, and providing in-service presentations for health care staff. I created images for promotional products as well as branded marketing materials using Corel software, Photoshop, and other graphic design applications. I was successful in improving website traffic by 40% by implementing social media and managing the digital networking, and completing a website redesign. After the website was complete, I continued to manage all social media and social networking, in addition to the consistent website maintenance. The monthly digital donor newsletters fell under my purview where I developed creative and effective content, designed and distributed each month's edition. Here I also led a national community mapping project. The data and information I obtained during this project led to a change in focus states for each Coordinator's territories. Show less

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  Sunrise Preschools

  Aug 2011 - Nov 2012

  Marketing Director

  Steered the media and public relations management during the opening and promotion of new two new schools, and three school re-designs/renovations. Created brand management/consistency documents and strategies that previously did not exist. Trained staff on tactics to increase enrollment, engage with parents, and boosted their confidence in cross-sell/up-selling. Managed and piloted a CRM (Customer Relationship Management) program, which was later adopted and implemented across the company. Designed new logo for the associated catering company (AZ School Meals) and related marketing materials, as well as writing/designing monthly email newsletters. This logo is still used for this company and is printed on all of their delivery vehicles. Increased web hits by 15% within first six months of employment. Show less

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  TruWest Credit Union

  Nov 2012 - Sept 2013

  Product Marketing - Member Relations Specialist

  Actively participated in the planning and development of the Credit Union's checking/savings related products. Worked to develop the On-The-Go (OTG) debit products focused on the 18-30 group to increase the number of products per-person. This program is still running at the Credit Union. Manage the planning, purchasing, distribution, and inventory control of promotional items. Communicated regularly with branches in order to provide support and assistance to branch sales/marketing efforts, and supply the branches with appropriate marketing materials, as needed. Led the website redesign effort in regard to content development and image selection. Show less

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  Holcomb Hathaway, Publishers

  Oct 2013 - Jun 2014

  Marketing & Technology Coordinator

  Managed and created web content, and implemented cutting edge ideas for new promotions.Attended national conferences as an exhibitor and meet with professors and department heads to discuss textbook solutions related to specific courses. Designed, developed, and created content for mass emails, using html and CSS design code, and semi-annual newsletters, for each discipline.

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  Business Integration Group, Inc.

  Jun 2014 - Sept 2016

  This position is a combination of Project Management, Product Management, Account Management, and Marketing/Communications. In this role I oversee the care of clients in various facets of their interactions at BIG, maintaining superior relationships, and providing world class customer service. I serve as a Project Manager for client implementations and product upgrades. I coordinate internal resources to support the flawless execution of projects, ensure resource availability and that the projects are delivered on time, within scope and budget. I hold the role of Product Manager for our new reporting tool, called Report Center. I assist in managing a team of off-shore developers/engineers, on-shore engineers and quality assurance resources to ensure the development and delivery of our new product. I manage the product's life cycle, from development, internal testing, client-facing testing, and quality assurance. Working with the Product Owner (who manages the design, pricing and positioning, and vision) to support scope, prioritize activities based on business and customer impact and needs, working closely with the engineering teams to deliver a quality, market-ready reporting tool. Finally, as an Account Manager I serve as the primary point of contact for a number of assigned accounts, fostering productive, professional relationships with key decision makers and users of our products and services. Show less As the Marketing and Communications Specialist, I am committed to serving as the brand steward, upholding the brand standards and maintaining consistency in all facets of our work. I continue to build the company’s identity and act as a liaison between the different client-facing roles. In addition to developing and executing a communications strategy for key product rollouts, writing press releases, I oversee the development and implementation of internal and external support. My ongoing goals include increasing operational efficiency, ensuring company-wide compliance with policies and procedures, and fostering dynamic collaborations with our parent company. Show less

  • Client Solutions Coordinator

    Jul 2016 - Sept 2016

  • Marketing & Communications Specialist

    Jun 2014 - Jul 2016
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  Accruent

  Sept 2016 - Oct 2018

  As an Associate Product Marketing Manager for the Corporate Real Estate industry I have a broad range of experience in all aspects of product marketing and corporate marketing. In 1H 2018, my marketing efforts (including digital content creation (datasheets, battle cards, sales decks, and infographics) SEO, SEM, ABM analytics, website content, and imagery updates) assisted the sales team in closing $2.6 million in deals. At Accruent I am focused on the IWMS (integrated workplace management systems) products that serve the market. This includes facilities management, project management, lease administration and accounting, transaction management, business services (facilities call center and lease abstraction services), and IoT. In addition to these areas I am focused on blog creation, press release content, development, and approval, creating technical documents for customers, sales enablement tools including sales presentations, brochures, and battle cards, and regular marketing launches. I regularly review SEO, SEM, and ABM data, heat mapping, and behavioral insights. Changes on the site, content messaging, imagery, or page organization is made based on this data, resulting in increased hits on industry-specific compelling events or issues that are top-of-mind for customers and prospects in the market. Areas of Expertise: Product marketing, technical writing, content and collateral development, usability (UI/UX), B2B marketing, surveys, branding, mentoring, recruiting, culture and engagement, and events, industry knowledge (i.e. corporate), campaign management, and sales enablement. Show less

  • Associate Product Marketing Manager

    Apr 2017 - Oct 2018

  • Customer Success Manager

    Sept 2016 - Apr 2017
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  Vensure Employer Solutions

  Oct 2018 - now

  My team works closely with Executives and Division Presidents across the organization to shape and ensure initiatives, projects, and critical messages are communicated across the global employee base. Mediums for communication include email, intranet, and monthly newsletters. I oversee the development and execution of employee communication-focused initiatives, helping to build and evolve the Vensure family of brands, including the internal communication strategy and corporate programs, of which philanthropic operations are a part. Here, we support and promote Vensure and its partner companies by conceptualizing and implementing high-impact internal communications strategies, corporate programs, and tactics consistent with overarching business objectives. Our goal is to communicate clear, meaningful messages across the organization and globe, to develop a robust, scalable corporate and internal communications infrastructure, and to support the larger company's growth initiatives. Show less Managing a Communications team is more than just words on a screen/page. It's about making sure that what we are "saying" is factually and functionally correct, that it holds water, and that we are choosing the right words to convey the right message. My incredible team creates content for 60+ Division Partners (including blogs, press releases, articles, and websites), owns the email process for both internal and external audiences across the entire organization, and is actively involved in the ongoing asset management process. From there, we also oversee reputation management (awards, certifications, accolades, and achievements for all national and regional brands), the crisis communication process, and ensure that our content and websites meet global accessibility standards. Show less In this role, I oversee a team of talented communicators and writers who are responsible for generating internal communication content, content for division partners, business partners, and clients. My responsibilities include developing and editing B2B marketing and sales assets, original content for business partners and other affiliated publications, and shaping the language and tone for the larger organization. I use data and analytics provided by other members of the Marketing team to drive engagement through captivating content, readable/usable assets, and curated CTAs that allow us to ensure projects meet department and organizational objectives. Show less

  • Vice President of Internal Communications

    May 2023 - now

  • Regional Vice President, Marketing and Communications

    Mar 2022 - May 2023

  • Associate Vice President, Marketing and Communications

    Apr 2021 - Mar 2022

  • Marketing and Communications Manager

    Jan 2019 - Apr 2021

  • Marketing and Communications Specialist

    Oct 2018 - Oct 2019