Annisa Jumaniar

Experience

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  AIESEC in Universitas Sebelas Maret

  Jan 2010 - Jan 2013

  Co-Founder

  Founding member of AIESEC in Sebelas Maret University.

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  Universitas Sebelas Maret

  Mar 2011 - Jan 2012

  President of Student Union of Development Economics

  * Together with the team re-established member selection process to encourage the applicants to be brave and familiar with English by simply asked the applicants to wrote short description about themselves in English* Together with the team reactivated regular meeting schedule every month (except in some special cases where regular meeting can not be conducted)* Together with the team, soft-approaching the student of economics in UNS to get closer with the organization by conducting non-formal and fun activities through Futsal competition* Budget and Administrative management (together with Treasurer Team and Secretary Team)* People management (together with Human Resources Team)* Encourage scientific discussion ambience (together with Academic & Science Team)* Build stronger relationship with internal and external parties (together with Public Relations team)* Publish bulletin and scientific journal which the content compiled from scientific articles/theses written by students and lecturers of Economic Faculty of UNS (together with Publishing Team) Show less

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  Universitas Sebelas Maret

  Oct 2012 - Jan 2013

  Lecturer's Assistant of Econometrics Studies

  * Assist lecturer to prepare teaching materials for Basic Econometric classes* In some opportunities complement the lecturer to deliver the subject* Assist lecturer to evaluate students' answer on examination result

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  PT Taylor Nelson Sofres (TNS) Indonesia

  Oct 2013 - Apr 2015

  Research Executive (Quantitative)

  As an RE (Quantitative), I was expected to handle:* Project management: ensuring all project management aspects are on track, ensure the Data collected is delivered accurately and on time* Servicing interactions with clients: proactively managing interactions with clients* Delivering research expertise: assist manager to build questionnaire with the most precise method that suits the research needs of clients* Collaboration: able to build relations and collaborate well with people involved in the research projectsExposure to Retail Audit Study, Customer Satisfaction, Product/Concept Test, Usage & Attitude, and Awareness Study. Show less

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  KAP Sukrisno, Sarwoko, Sandjaja for Kemenko Ekonomi RI

  Jul 2015 - Oct 2015

  Freelance Contributor for Indonesia Extractive Industry Transparency Initiative (EITI) Report

  Assist a team to summarize law & regulation regarding Indonesia extractive industries (upstream) for Indonesia EITI Report 2012/2013.

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  Kantar

  Feb 2017 - Nov 2019

  Senior Research Executive

  Assisted clients to better understand consumers by using mostly offline survey methodology. Other than primary survey, I also performed secondary research by gather macroeconomics data and derived big picture insights to inform client regarding Indonesia's economy in general.

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  Shopee

  Nov 2019 - Dec 2024

  1. Led a team of 8 researchers and 6 research operations. Research results impacting millions of e-commerce users and non-users in Indonesia.2. Oversaw ~20-30 research projects on average per month, 100+ projects per year worth billions of Rupiahs: quantitative, qualitative, social media listening, UI/UX.3. Led and executed dozens of user immersion programs serving various leadership level from Directors to Analysts across Sea group. Gather on-the-ground consumer understanding in 30+ cities during period 2022-2024. The research learnings led to the increase in Shopee penetration and usage.4. Led high impact research projects serving various verticals (e-commerce, fintech, logistics):* foundational Socioeconomic study* foundational Upper SES understanding* consumer sentiment monitoring* Indonesians Share of Wallet monitoringWorked with various functions (growth marketing, campaign, brand, FP&A, product, operations, corporate affair, employee engagement, analytics, data science, and so on).5. Above average leadership score (upward feedback score) of 4.6/5 (average Shopee 4.4) for two consecutive years in 2022 and 2023. Team retention rate 87.5% in the past 2 years. Show less

  • Research & Insight Lead, Assistant Manager

    Jan 2022 - Dec 2024

  • Business Intelligence - Research & Insight, Sr. Associate

    Jan 2021 - Dec 2021

  • Business Intelligence - Research & Insight, Associate

    Nov 2019 - Dec 2020
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  Independent Consultant

  Dec 2024 - now

  Market Research Consultant

  Portfolios: https://annisajumaniar.notion.site/Annisa-s-Portfolio-cca9e9e2261043c486f8058ca9e81e20

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  Kantar

  Mar 2025 - Sept 2025

  Associate Director Brand Guidance

  * Dedicated to serving Unilever Indonesia's brand equity tracking for its 11 product categories under Personal Care, Beauty & Wellbeing, and Ice Cream business.* Led 7 researchers in the team