Ashok Sood

Experience

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  Gopal Group of Compaines

  Jul 1996 - Jul 2002

  Sr. Executive Sales and Marketing

  Gelatin (Parma & Edible Grade) and Di. Calcium Phosphate (Poultry Feed Supplement) in the International and Domestic market.

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  Sesame Foods

  Jan 2002 - Jan 2003

  Asst. Manager Exports

  Succeeded in creating awareness about Indian Sesame among Halvah and Tahini manufacturers in Middle East Countries.Awards & Laurels • Market Study of Hulled Sesame Seed

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  Gopal Group

  Jul 2003 - Dec 2007

  Manager Exports

  Business development of Tobacco, Incense Sticks, Aroma Therapy products and Natural Resin.• Imports of Essential Oils, Aromatic Chemicals and Saffron. • Placement of Joie Incense sticks in European Super Markets i.e. Bomi, Auchan and Rosia. • Flavored Chewing Tobacco and Pan Flavoring products in Saudi Arabia and Sri Lanka.

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  Little Bee Impex

  Dec 2007 - Feb 2013

  Senior Manager Exports (International Marketing)

  Business development of Honey in Europe, East Asia and GCC Markets.• Succeeded in creating awareness of Indian Organic Honey in the European markets i.e. (i) Organic Category NOP/NPOP) (ii) Fair Trade Segment (iii) Protected Geographical Indication. • Business with strategic buying alliances that are sourcing food and non-food products for Top European Food Retailers. • Rigorous efforts of sales team made Kashmir honey a know brand in GCC and Yemen. • Developed Private label business with Top Food importers, Chemical and Industrial raw materials importers, Juice manufacturing companies, Medicine and Cosmetic manufacturers in USA, Europe, GCC and Japan. • Developed sales of Rs. 40.0 CR annually. • Company Turnover was Rs. 170 CR annually. • Handled additional sales (Rs. 10 CR) of Bulk honey during season i.e. Dec to April. Awards & Laurels • Enhanced honey sales Show less

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  Bonn Food Industries

  Feb 2013 - Dec 2014

  Senior Manager Exports

  Joined Bonn Food Industries, leading manufacturers of Biscuits, Bread, Cookies and Cakes. Business development of biscuits in USA, Europe, Japan and African markets. SIGNIFICANT ACCOMPLISHMENTS • Opened New Markets i.e. (USA and Africa).• Products launch of Saltine & Monet Crackers at SAIL Paris and Anuga, Germany. • Successfully marketed Saltine and Monet Crackers in USA as product was developed keeping in view American consumer taste.

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  Frisco Foods Private Limited

  Dec 2014 - Apr 2018

  General Manager Exports

  Frisco Foods” leading manufacturer of Premium Quality Biscuits and Cookies. • Significantly contributed in developing market entry strategies for untapped geographies/ consumer bases in West Africa, North Africa, East Africa, Central Africa, Dominican Republic, Haiti , GCC, Palestine, Israel, Afghanistan, USA and Europe. • Successfully launched brand in different global markets, BTL initiatives and experiential events.• Driving sales initiatives & achieved desired targets with overall responsibility of (ROI). • Identifying low performing and re-distributed product strategies to accommodate consumer buying trends and maintained revenue gain.• Brand promotion i.e. A concept “OFF TO SCHOOL” was developed for Africa market. Show less

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  Biscuit Basket Foods Pvt. Ltd

  Apr 2018 - May 2021

  Vice President Global Sales & Marketing

  • Monitoring the complete transition and integration of the sales structure & operations. • Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team members. • Conducting competitor analysis by keeping aware of market trends & competitor’s moves to achieve market share metrics. • Identifying prospective clients, generating business from the existing clientele, thereby achieving the business targets.• Within 3 years made brand presence in 24 countries. Show less

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  Punjab Agri Export Corporation Ltd

  Jun 2021 - Feb 2023

  Senior Manager Commercial

  • Developing the strategy for business generation, coordination with various stakeholders to execute the strategy, establish a process for processing the orders and agreeing upon the terms & conditions to ensure that customer servicing from order to payment is smooth, appointment of distributors, guiding them on route to market, promoting the products for faster growth of sales, creating advertising and promotional inputs. • Markets of EU, Canada, Saudi Arabia, UAE, Qatar, Australia and Israel were explored. • Developed business for Tomato Paste and Chili Paste in KSA. • Managed Co2 fumigation process guidelines as per Australian Agricultural FDA. Show less

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  Mrs. Bectors Food Specialities Ltd.(Cremica and English Oven)

  Jan 2023 - now

  Head International Business (Latin & Caribbean Markets) @ Mrs. Bectors Food Specialities Ltd

  Heading Cremica International Business spanning Latin America and the Caribbean. Responsible for driving sales i.e., Mass Markets, Supermarkets & Major Retailors for the global expansion plans of Cremica, India's largest bakery company.