Robert Burstein

Experience

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  Performance Brands Ltd

  Oct 2009 - Dec 2012

  Licensing Manager

  Responsible for the licensed development and product extension for varying brands, including global superbrands, Aston Martin, BMW, MINI and Nintendo.Managed the life-cycle of the licensed product, from concept, to partner acquisition through to product creation and retailer relationship.Secured multiple worldwide licensing partnerships for Aston Martin, BWM and Nintendo

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  Hot Pickle Ltd

  Jan 2013 - Jan 2015

  Senior Licensing Manger

  Senior brand manger for The University of Cambridge and Unilever (Wall's Ice Cream, Marmite, Ben & Jerry's).Responsible for reformatting the licensing division of The University of Cambridge, implementing successful local and global licenses in varying product categories (including Cambridge University's global licence with Pepe Jeans)Established the successful Wall's Ice Cream licensing campaign, extending the brand across the EU in 10 different product categories, helping create incremental revenue and increased brand exposure Show less

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  Live For Today Fitness

  Mar 2015 - May 2019

  Founder

  At LFT we believe in living for the moment and seizing the most out of our days. Simple lifestyle changes, whether they be physical, dietary or both can have a profound effect on our quality of life and health today and for many tomorrowsLFT was created to help individuals achieve significant and long-standing results that will have a positive impact on their wellbeing. We are dedicated to ensuring clearly measurable and defined results for all our clients whatever their health goals may be Show less

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  The Healthclub Collection

  Jan 2018 - May 2019

  Project Manager - Consultant

  Project directed and worked collaboratively with the team at The Healthclub Collection to devise and implement brand and operational strategy for gyms within the Company's portfolio.

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  CIRQ

  Jan 2018 - Mar 2022

  FACT.You're busy.CIRQ - the workout which works around youwww.cirq.life- Key decisions made from quantitative analysis by tracking competitor usership based on time, location, and type- Managed Product Lifecycle, architect of product requirements, led UX/UI, sourced developers, and overseeing the delivering of a fit-for purpose MVP- Integrated multiple UX touchpoints including syncing screens, lights, sounds and music by managing multi-disciplinary team of developers, creating a truly fully immersive experience- Developed marketing strategy and product message, using lean marketing channels resulting in the data-capture of 2.5k prospects within launch week (09.2019) - Actioned larger marketing budget, retargeting captured prospect data with high spec content, amplifying problem-solving product features. High conversion rate. +9,000 visits from 1.2020 - 3.2020- Refined product output via a user feedback loop, improving circuits by optimising from +1,000 exercise videos and +25 themes- Product Result; named best fitness studio by GQ Magazine- Product Result; achieved average 4.9/5* reviews Show less

  • Founder - Licensing

    Mar 2021 - Mar 2022

  • Founder - Product Lead

    Jan 2018 - Mar 2022
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  Super Powders

  Mar 2022 - Jan 2023

  Product Lead

  Helping destress parents, one meal at a time. Blends of vegan and organic superfoods to add to family meals for a boost of all-natural goodness. Sneaky good.www.thesuperpowders.com- identified Product Market Fit via qualitative research and quantitative data sources, resulting in the creation of x3 complimentary problem-solving products- shaped product to industry standards by using scientific analysis for nutritional KPI’s, resulting in the legitimate use of health claims, essential for effective product marketing- optimised the Business Case by reducing margin impacts (courier costs) by developing secondary subscription letterbox sized refills- optimised search terms to drive brand as no.1 organic search in Amazon for target keywords Show less

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  GroupNexus

  Feb 2023 - now

  Product Manager