Sara Olson

Experience

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  Sierra College

  Jan 2013 - Sept 2015

  Theater Technician

  As a Theater Technician, I was responsible for Guest safety, working the box office, control booth, setting the stage, striking the set, setting up lighting, stage managing events, house managing events, and maintaining professional theatre standards.

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  Jamba Juice

  Jun 2013 - Oct 2015

  Shift Lead/ Store Trainer
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  The Nevada City FIlm Festival

  Jul 2015 - Sept 2015

  Social Media Manager
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  Fortune Energy

  Oct 2015 - Mar 2016

  Marketing Assistant
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  Breaking Glass Pictures

  Feb 2016 - Mar 2016

  Production Assistant

  Production Assistant for Do You Take this Man

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  Wag Hotels

  Jul 2016 - Aug 2017

  Guest Services Shift Lead

  As a Guest Services Shift Lead I managed the back of house staff in daily activities regarding our cleanliness, hospitality, special events, and over all care of our pet guests.

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  Anchor Media Studios

  Jul 2017 - Mar 2018

  Production Assistant

  In this role I reported directly to Casting Director Nicole De Meneses and would initiate contact between the Casting Director and potential cast for interviews/auditions.

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  Sundance Institute

  Jan 2018 - Feb 2018

  Full Time Volunteer

  My responsibilities included ushering for the Library Theater in park City, as well as helping to put out any marketing materials needed for the day's events, assisting the production specialists with access to the building, being on call for STOPS, communicating with the outdoors team on guests entry & re-entry.

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  Telemundo 33 Sacramento | KCSO

  Jul 2018 - Jun 2021

  Primary job responsibilities include coding and technical execution of local news and programming utilizing the Ross Overdrive Automated Production Control environment. Direction of talent and other production crew members Graphic and clip playback server operation Automated audio set-up and operation Robotic camera control system operation Responsible for the ultimate technical quality of productions. Advising managers and engineers of system irregularities and trouble-shooting irregularities. Video editing of Vos, SOTs, Cold Opens, and PKGs Routing and verifying remote feeds Ensure all ingested content has been correctly and accurately processed, this will include checking the technical and visual quality of the Breves ingested asset, accurate entry of metadata and tracking of material IDs. Additional duties as needed/assigned Show less

  • APC Operator

    May 2021 - Jun 2021

  • Photographer/ Editor

    Jul 2019 - May 2021

  • Master Control Operator

    Jul 2018 - Jul 2019
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  Bright Coast Produtions

  Oct 2018 - Oct 2019

  Production Assistant

  As a production Assistant for Bright Coast I worked on set assisting the Director, AD, and production teacher with any tasks that needed doing in the moment. I would set up and break down sets, manage props, manage craft services, running messages or props to and from sets, maintaining constant communication with the Director an senior crew members, as well as assisting with post production needs such as cast photos and collaborating on poster mark-ups with the lead designer.

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  Sundance Institute

  Jan 2020 - Feb 2020

  Full Time Volunteer

  My responsibilities as a full time volunteer for the 2020 Sundance Film Festival included organizing and maintaining inventory, becoming a "runner" for Salt Lake City and Park City theaters, assisting the festival coordinators with inter-departmental errands, traveling to Salt Lake City from the Park City headquarters as well as the Sundance Mountain Resort, creating and updating inventory spreadsheets, taking photos of signage at every theater included in the festival. restocking inventory at each theater, and overall assisting in anything the HQ team needed. Show less

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  Horrible Imaginings Film Festival

  Jul 2021 - Dec 2021

  Social Media "Monster"

  -Working directly with the Social Media Manager to create custom motion graphics for social platforms that showcase the Horrible Imaginings Film Festival lineup.Festival Mission Statement: Our mission is to celebrate horror and its various sub-genres by showcasing new and independent artists, as well as reviving classic horror films. From psychological thrillers to supernatural horror to slashers and even to related genres like noir, horror's power lies in its inherent ability to take our fears and exploit them--helping us either to face them, or just to appease our dark sides. The proliferation of horror sub-genres in the arts is testament to the creative power behind/within this dark domain. Show less

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  The Random Donkey

  Jul 2021 - Nov 2021

  Social Media Designer

  -Worked Directly with the owner of the company to create social media campaigns featuring seasonal shop items, as well as managing in-store product displays and part-time in-store customer service.

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  California Film Institute

  Oct 2021 - Oct 2021

  Line Manager

  -Worked with Venue manager and House Managers for film ingress and egress-Informed ticket holders of COVID19 safety precautions taken by festival staff -Applied wristbands to patrons who provided Vaccination cards/ negative covid tests and photo ID's-Monitored social distancing in outdoor lines-Coordinated with other line managers for safe ingress and egress of back to back film screenings-Built out outdoor lines and press "step & repeats" for venue ease of access-Monitored ticket sales and rush lines Show less

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  SFFILM

  Nov 2021 - Nov 2021

  Venue Manager

  -Oversee, train, and manage venue volunteers-Manage venue set-up and screening-Coordinate between projectionists and filmmakers prior to showtime-Manage ticket lines and keep venue space orderly-Oversee run-of-show and ensures timely turnover between screenings-Track filmmakers and special guests’ appearances and make sure they are hosted accordingly-Oversee VIPs, including setting up and releasing reserved seating for high-level donors

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  Sundance Institute

  Nov 2021 - Feb 2022

  Assistant, Theater Operations

  - Fulfilling supply and equipment orders and deliveries to theaters as directed. - Loading Festival theaters in and out as assigned. - Along with the Theater Operations Coordinator, supervising the daily runner schedule and logs for equipment and supply deliveries for Festival theaters - Adjusting, communicating, and tracking daily volunteer runner schedules. - Working with the Theater Operations Coordinator, ordering, taking inventory, and distributing theater signage as directed. - Helping to set up the Theater Operations Festival Office and additional spaces as needed. - Distributing film posters to assigned theaters as directed by the Press Office. - Tracking and maintaining team contact information, including phone numbers, schedules, and locations. - Collecting theater keys from volunteers and departments as directed. - Programming and distributing Festival cell phones to the team as directed. - Assisting with the Theater Operations Department rental vehicle fleet logistics - Supporting the Theater Operations Department with updating, preparing and printing training materials and binders. -Assisting team with timelines, inventorying, ordering, special screenings, etc. as directed. -Writing a comprehensive written wrap report. Show less

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  Frameline

  Nov 2021 - Nov 2021

  House Manager

  -Oversee, train, and manage venue volunteers-Manage venue set-up and screening-Coordinate between projectionists and filmmakers prior to showtime-Manage ticket lines and keep venue space orderly-Oversee run-of-show and ensures timely turnover between screenings-Track filmmakers and special guests’ appearances and make sure they are hosted accordingly-Oversee VIPs, including setting up and releasing reserved seating for high-level donors

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  Cleveland International Film Festival

  Jan 2022 - Apr 2022

  Digital Marketing Manager

  -Create social media content calendar.-Create, edit, and publish original content. -Identify benchmarks for promoting content through digital advertising.-Work with Type Twenty Seven to create images to be used across social media platforms. -Audience and filmmaker engagement:-Monitor, listen, and respond to feedback across social media platforms. -Create and manage promotional giveaways.-Create Social Media Kit for partner organizations to use to promote CIFF.-Create guest filmmaker social media directory.-Work with Social Media Managers and Directors at identified college and universities to promote CIFF College Program.-Create, edit, and publish email campaigns, including daily emails during CIFF.-Post-Festival Social Media Report (due by May 1)-Other duties as assigned. Show less

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  Nightmare on Film Street

  Feb 2022 - Sept 2024

  Arts & Entertainment Writer

  Nightmare on Film Street is the home of horror for die-hards to casual creeps, with features, editorials, and reviews from an amazing team of contributors all over the globe, as well as candid and comedic discussions on our top-rated horror podcast.

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  SXSW

  Feb 2022 - Apr 2022

  Associate Content Editor

  -Develop high-level marketing content for sxsw.com and SXSW social media accounts across a variety of topics including tech, film, and music industries, programming announcements, participant spotlights, attendee resources, event recaps, and more.-Create and format content including landing pages and blogs on the WordPress site.-Work on and track season-long campaigns based on content strategy.-Assist in monitoring community engagement and questions on all SXSW social media accounts including Twitter, Facebook, Instagram, and LinkedIn.-Contribute ideas for big picture projects and bettering overall web content engagement.On Site Responsibilities-Content marketing support for the SXSW Conference & Festivals (March 11-20) including the online event component across all platforms.-Create and schedule content for sxsw.com and all SXSW social media accounts.-Monitor SXSW social media accounts for registrant questions, event updates, and more.-Work with the Web Content team to curate content in real time throughout the event including photos, blogs, quotes, press announcements, and other media from speakers, artists, filmmakers, event atmosphere, and more. Show less

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  Grand Rapids Public Museum

  Aug 2022 - Jan 2024

  Marketing Manager

  -Manage all social media channels and scheduling with the support of the marketing team, including paid social media advertising in alignment with the Museums paid media strategy-Manage email marketing, email lists, and integration of automated email messages for all Museum communication.-Write and develop content for email marketing following the determined marketing strategy for the Museum and its exhibits and programs with a focus on storytelling that reflects the Museum’s brand.-Manage writing of press releases and media tracking.-Assist with public relations efforts including developing pitches and participating in media interviews on behalf of the organization.-Maintain the Museum’s main website, grpm.org with guidance from department leadership.-Manage the Museum’s blog focusing on content marketing to deepen the community's connection to the organization.-Write and develop content to include videos, letters, articles, and other correspondence about Museum exhibits and programs for outlets such as the Museum website, social media channels, and email newsletters focusing on storytelling that reflects the Museum’s brand.-Manage Museum submissions to online community calendars and event listings for publications.Proofread and edit Museum communications, letters, and grants to ensure a consistent brand voice, correct spelling, proper grammar, and no mistakes.-Analyze market trends and develop forecasting reports as needed with marketing strategies.-Occasionally perform Brand Ambassador duties at community outreach and sponsorship events.-Assist with the development of the budget for Marketing & PR.-Assist with developing media training programs for internal staff, and other Museum stakeholders.-This position reports directly to the Director of Marketing and Customer Strategy.-Other Management duties as assigned to support the work of the Marketing Team and Museum. Show less

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  National Heritage Academies

  Feb 2024 - Dec 2024

  Marketing Specialist

  -Designing Email Templates: Use Marketo’s email builder to create responsive and visually appealing email templates that align with brand guidelines.-Creating and Scheduling Campaigns: Set up email marketing campaigns, schedule sending times, and ensure that campaigns are correctly targeted to the intended audience.-Personalization: Incorporate personalization tokens and dynamic content in emails to tailor messages based on recipient data and behavior.-A/B Testing: Implement A/B testing to optimize subject lines, email content, CTAs, and layouts for improved performance.-List Segmentation: Create and manage smart lists to segment contacts based on demographic, behavioral, or firmographic data for better-targeted communications.-Database Management: Ensure that the email list is clean, well-segmented, and compliant with regulations (GDPR, CAN-SPAM, etc.).-Lead Scoring: Apply lead scoring rules to ensure that only high-quality leads receive specific email sequences.-Creating Lead Nurturing Programs: Design and build automated drip or nurture programs to move leads through the sales funnel using Marketo's Engagement Programs.-Trigger-Based Campaigns: Set up trigger-based emails based on user interactions (e.g., website visits, form fills, or content downloads).-Managing Program Cadences: Adjust engagement program cadences to ensure contacts receive the right email at the right time based on their behavior and stage in the funnel.-Deliverability Monitoring: Monitor email deliverability metrics, ensuring that emails are reaching inboxes and not being flagged as spam.-Compliance: Ensure compliance with email marketing regulations such as GDPR, CAN-SPAM, and CCPA by properly managing opt-ins, preferences, and unsubscribe processes.-Database Hygiene: Perform regular email list cleaning and deduplication to maintain a healthy database. Show less

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  Qualified Digital

  Dec 2024 - now

  Marketing Consultant